Louisville Tourism

Director of Sales, Southeast

SLS Baha Mar

Senior Sales Manager 

Fontainebleau Miami Beach

1,500 rooms, and 107K sq. ft. of indoor meeting space and 51,000 of outdoor function space.
Director of National Accounts
Accountable for group sales (101+ rooms on peak) for the Florida, Georgia and Latin America Markets. Qualified sales leads and determined availability and profitability, created proposals, negotiated/executed sales contracts. Generated sales through prospecting, incoming calls, referrals, industry networking, and regional trips.

Director of National Accounts

Hyatt Hotels Corporation

612 rooms, and 100K sq. ft. of meeting space.
Senior Sales Manager
Accountable for group sales (51+ rooms on peak) for the Southeast, corporate and Association markets, focusing on generating new accounts and rebooking past programs. Conducted clients’ needs assessments, utilized internal computer system to qualify sales leads and determine availability and profitability, created proposals, negotiated/executed sales contracts, and provided high level of customer service. Generated sales through internal Hyatt leads generating system, incoming calls, referrals, industry/community association networking, and regional trips.
•	Achieved $2,450,000.00 revenue for group sales [111% of goal] in 2014.
•	YTD at 124% & 236% QTD of goal in 2015.

Senior Sales Manager

Marriott International

Accountable for large group sales (200+ rooms on peak) for the International, Northeast and West Coast markets, focusing on generating new accounts and rebooking past programs. Conducted clients’ needs assessments, utilized 4 internal computer systems to qualify sales leads and determine availability and profitability, created proposals, negotiated/executed sales contracts, and provided high level of customer service. Generated sales through internal Marriott leads generating system, incoming calls, referrals, industry/community association networking, and extensive international and national trips.
•	Achieved $3.4M revenue for group sales [110% of goal] (2012).
•	Maintained 20% ratio for re-bookings
•	Grew international market by 20% year over year (2010- 2013).
•	Attended industry trade shows (IMEX, IBGBM, CPC, POW-WOW), events, and sales missions to capture market opportunities.
•	Generated leads; submitted small group inquiries to the regional sales office. 
•	Consistently analyzed market trends to improve market share.

Senior Sales Executive

Managed Leisure, Corporate, Wholesale, and Group sales (10+ rooms) for the International market.  Qualified sales leads, determined Food and Beverage requirements, generated bid proposals, and negotiated/executed contracts.
•	Grew international leisure segment 20%.
•	Established and fostered relationships with travel agencies, tour operators, intermediaries, and event/meeting planners abroad to generate sales.
•	Created holiday/vacation packages and promotions to generate revenue during slow season periods and need dates, to include Quinceañeras & “Meet in Miami” packages.
•	Booked 99.6% of goal (2011) and 93% of goal within first 10 months in the position (2010).

Marketed and sold weddings, anniversaries, social and corporate events; averaged 6 events quarterly. Attended and conducted wedding shows and advertising campaigns to generate new business.
•	Created and marketed holiday menus for corporate clients.
•	Integral team member during property pre- and grand opening phases.
•	Achieved 127% of goal (2009); 132% of goal (2008).
•	Effectively sold 46K sq. ft. of indoor and 20K sq. ft. of outdoor function space despite challenge of 18- month hotel construction delays.

Senior Catering Sales Manager

Accountable for booking social and corporate events.
•	Conducted and attended wedding shows to increase sales.
•	Key member of pre-opening team. Helped hire 400+ front- and back-of-house support staff.
•	Focused on Indian wedding market (3-day events with up to 1000 guests); averaged 7-10 per year.
•	Booked 126% of goal (2007) and 125% of goal (2006).
•	Chairman’s Circle Award (2007)
•	Sales Team of the Quarter (1st Quarter 2007). 
•	Sales Person of the Central Region; recognized by Marriott COO (3rd & 4th Quarter 2007)

Catering Sales Manager

The Ritz-Carlton Hotel Company LLC

Managed all Food and Beverage outlets on site, to include 150-seat Restaurant, Lobby Lounge and  Room Service. Oversaw 50 employees including servers, bartenders, dishwashers, and set-up staff.  Accountable for budget, monthly sales forecast, scheduling of staff. 
•	Trained servers to improve level of customer service.
•	Created holiday promotions.

Food and Beverage Manager

Hilton Worldwide

Managed operations of 60-seat restaurant, Room Service, Bar and Banquets (weddings, corporate events).
Hired, trained, evaluated, and scheduled 17 restaurant/bar staff and on call banquet staff.

Hired, trained, and managed 50+ banquet service and set-up staff. Controlled labor budget and supervised events; averaged 3 events daily.

Assistante Banquet Manager

EXECUTIVE PROFESSIONAL
Hospitality / Group Sales / Management
	Fluent: Spanish, Italian & Portuguese 

Sales-driven executive with 15 years of group sales experience, and 25 years in the hospitality industry. Integral role in 2 hotel openings. Solid national and international sales and marketing quantifiable success. Track record of consistently exceeding revenue goals. Consistently recognized by upper-level management for highly developed decision-making, problem solving, and analytical skills. Computer proficiency: Microsoft Outlook, Word, Excel, PowerPoint, Delphi, Marriott: NGS, SFAWeb, OneYield, CI/TY. Hyatt: Envision.

CORE STRENGTHS
International Market Insertion & Expansion | Staff Training & Management | Communication Skills | Contract Negotiation
Sales & Marketing Initiatives | Operations & Customer Service | Resource Allocation | Leadership & Management | Building & Maintaining Strategic Alliances

Taplio

Luz Orbaiz's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Luz Orbaiz's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Luz Orbaiz's Linkedin Analytics