Brendan Lynch's Linkedin Analytics

Seeing is believing! No matter if a user chooses to explore a product on their own or get a walk-through from a customer-facing team, simple, curated content is non-negotiable for if they're going to envision your company as a solution to their problems. That's why great demos and product templates are critical for selling SaaS. But today's revenue teams have better things to do than waste time building out custom demos and implementations for each and every deal. And ad-hoc content creation keeps best practices in silos, preventing GTM leaders from scaling successful playbooks across their orgs. At Wrike, I lead a team to create Product Content (User-facing templates and demos) at scale, enabling customer teams to focus their time on what actually drives revenue -- genuine, value-focused conversations with current and future customers.