Lynda Talintyre's Linkedin Analytics

Senior APAC Regional Marketing Leader As an experienced B2B Technology marketing leader with over 20+ years experience, I’m committed to developing a marketing team, culture and strategy that delivers high growth and business revenue. In my role as an APAC Regional Marketing Leader, I thrive on the diversity that is APAC and love leading teams through growth and change, leveraging relationships with key stakeholders including Senior Management, Sales Leadership, Head Office, and key vendors and agencies to achieve results. For the last 8 x years have been focused on leading Zendesk through an extremely high growth period, from the early days of being a brand disruptor, to defining a new software category and becoming a leader in the ‘Customer Experience’ space and their journey from a 100M to 500M in revenue and beyond. I have had the pleasure of building out and leading APAC Regional teams from Regional, Campaigns, Digital and Marketing Operations functions and across regions including ANZ, India, ASEAN to Japan and Korea. I’m passionate about the impact that Marketing can have on customers and prospects alike and creating amazing customer experiences that people will remember. As the voice and head of APAC Marketing, I love working with HQ Marketing and Regional teams to scale Integrated Global Programs, whilst ensuring regional flare and flavour are added to ensure these programs resonate with local audiences and have impact. I've introduced countless new pipeline creation initiatives, love working with new technologies and believe marketing operations, and insights and reporting and the key to ensuring continuous improvement and impact. I love working alongside Regional Sales Leaders, Partners and cross functional GTM Teams to transform a business, take it to the next level and really drive revenue and win. Key Capabilities: Strategic Marketing, working with HQ to ensure consistent Global Branding and marketing APAC Marketing Planning and campaign management and execution Demand Generation Specialist Digital and Physical Event Management and Production Digital Advertising and Media Buying across AP Geo's Public Relations and Agency Management Website Management (including SEO and PPC) Social Media Campaign Creation and Integration ABM and Target Account Management Marketing Operations, Marketing Insights and Reporting Managing Tele-qualification and XDR teams APAC Budget Management to ensure campaign ROI