American Cancer Society

Senior Development Manager

American Association for Cancer Research

Manager, Peer-to-Peer Programs

Senior Coordinator, Peer-to-Peer Programs

Momeez Choice

• Collected and interpreted consumer data to design and execute marketing and communications plans to support the brand’s rapid growth
• Generated weekly and monthly marketing reports for brand executives, board members, and key stakeholders reflecting results of marketing strategy implementation against established KPIs
• Allocated budget and resources to effectively support brand goals, informed by market research and understanding of customer needs, to enhance customer acquisition and retention
• Organized publicity events and speaking engagements for the brand’s founder (virtual and hybrid)
• Ideated and created content for social media pages, website, event booths, and marketing collateral, managing relationships with photographers, videographers, influencers and other brand partners

Marketing Manager

Marketing Coordinator

The Leukemia & Lymphoma Society

Position ended due to COVID-19.
• Worked closely with campaign manager to develop campaign projections and fundraising plans
• Coordinated events such as Campaign Kickoff and Grand Finale Gala by securing in-kind donations, collaborating with vendors, and creating event collateral and marketing materials
• Secured corporate partnerships and ensure full compliance with contracted agreements, including invoices, experiential event activations and marketing benefits at the campaign’s Grand Finale
• Used internal programs such as Campaign 360 to produce internal and external reports to update directors and organizational constituents
• Utilized Give Smart to manage campaign events, specifically the Grand Finale Gala
• Coordinated administrative development items, such as webpage updates and mailings
• Trained volunteers to assist with campaign while ensuring positive volunteer experience

Campaign Specialist, Students of the Year

Amplitude Marketing Group, Inc

• Conducted primary and secondary research of market landscape surrounding clients and their competitors to generate data-driven recommendations to the marketing team
• Produced innovative concept decks and reports to provide meaningful updates to internal teams, client representatives, and other stakeholders to optimize client and customer experience
• Worked closely with clients on product development plans including packaging, distribution and marketing operations
• Developed social media outreach calendar and content based on qualitative and quantitative
marketing research, followed by engagement analysis using Sprout Social, Facebook Business Manager, and Google Analytics, to build brand awareness, market acquisition, and consumer retention for clients

Intern - Marketing

Make-A-Wish® Connecticut

•	Worked closely with the Marketing and Communications Director to develop strategic marketing and communications strategies for both internal and external events, including print, TV and radio
•	Created marketing material for fundraising events such as the Evening of Wishes Gala
•	Created a social media plan, including calendar and content, for the chapter’s social media platforms
•	Developed writing skills writing press releases and Wish Stories for weekly newsletter 
•	Experience working with Raiser’s Edge for volunteer recruitment and Wish-family contact information

Taplio

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Megan Kutzner

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