LemFi

Digital Marketing Specialist

Will Be Live

Conduct thorough research using advanced analytical tools to uncover actionable insights from complex datasets, enabling informed decision-making and strategic planning.

Proficient in utilizing SQL, Tableau, Power BI, and Python to analyze data and identify emerging trends, ensuring data-backed strategies for marketing campaigns.

Leverage data analysis process to spot patterns and opportunities, allowing for the development of impactful marketing strategies that drive growth and engagement.

Apply data-driven insights to craft engaging content that resonates with target audiences, increasing brand awareness and driving engagement.

Use data to bolster the personal brands of Fortune 500 executives, developing content that highlights their expertise and thought leadership.

Employ analytics to measure campaign performance, making data-driven adjustments to ensure maximum impact and ROI.

Marketing Analyst

VerSe Innovation

Leveraged data analytics to establish and curate a vibrant creator community, using detailed metrics to identify trends and preferences that guided strategic decisions for enhanced engagement and community growth.

Utilized data-driven insights to drive revenue growth through targeted brand collaborations and partnerships, ensuring optimal alignment between creators, brands, and audience interests.

Applied data analytics to integrate cutting-edge music management features, enabling creators to access insights for crafting compelling multimedia experiences and enhancing user satisfaction.

Continuously monitored platform performance and creator engagement using robust analytics tools, identifying opportunities for improvement and crafting data-backed strategies to maximize user retention and growth.

Collaborated with the product team to apply data-driven approaches in the development and optimization of features, ensuring a seamless user experience that resonates with the creator economy.

Applied data analytics to refine the app's user interface and features, providing actionable feedback to enhance user experience and drive platform loyalty.

Product Manager

dailyhunt (Versé Innovation Pvt Ltd)

Utilized data analytics to identify potential publisher partners with high-quality content and strong audience engagement, driving growth opportunities for both the platform and the partners.

Leveraged data insights to negotiate favorable terms with publishers, ensuring mutual profitability and optimizing content offerings based on audience preferences and market trends.

Analyzed key performance indicators (KPIs) and created reports to assess the impact of publisher partnerships on content distribution, user engagement, and revenue generation.

Conducted market research and analyzed trends to provide data-driven recommendations for content curation and partnership strategies, enhancing the platform's competitiveness.

Applied data-driven strategies to improve ad placement and performance within publisher content, contributing to increased ad revenue and overall profitability.

Content Specialist

SocialPanga

Spearheaded the development and execution of marketing strategies for Bangalore Airport and Manipal Hospital, integrating advanced analytics and marketing technology to maximize ROI and achieve business goals.

Utilized a variety of analytical tools (e.g., Google Analytics, Adobe Analytics) to measure and interpret website traffic, user behavior, and conversion metrics, providing actionable insights for campaign optimization.

Employed marketing automation platforms to streamline campaign execution and harnessed data analytics for personalized marketing, resulting in higher engagement and conversion rates.

Leveraged data insights to segment target audiences effectively, tailoring campaigns to specific customer personas and optimizing messaging for each segment.

Applied predictive analytics to anticipate trends and customer needs, enabling proactive campaign adjustments and strategic decision-making.

Conducted A/B tests on various campaign elements (e.g., CTAs, landing pages) using data analytics to refine strategies and enhance campaign performance.

Implemented attribution modeling to assess the impact of different marketing channels and tactics, providing clients with a comprehensive understanding of their campaign performance.

Monitored social media channels using analytics tools to track engagement, sentiment, and reach, allowing for agile strategy adjustments based on real-time insights.

Analyzed e-commerce data and customer journey metrics to identify areas for conversion rate optimization, improving overall sales and profitability.

Created clear, detailed reports and visualizations to communicate complex data insights to stakeholders, supporting informed decision-making across marketing strategies.

Marketing Data Analyst

Wizcraft International Entertainment Pvt. Ltd.

Designed and developed the first CRM system for the Tally Nakshatra rewards program, integrating it seamlessly with Tally Software's existing systems to enhance customer relationship management and data-driven decision-making.

Created targeted marketing campaigns based on data analytics to promote the Tally Nakshatra rewards program, leveraging customer data to personalize promotions and increase program engagement.

Trained users on the CRM system's functionality, ensuring they understood how to leverage data analytics for customer insights and rewards management.

Gained valuable experience in customer relationship management, marketing, and event management, with a focus on leveraging data analytics to drive business growth and customer satisfaction.

Product Management Specialist

PwC India

As a software auditor, I gained experience managing clients from some of the largest and most well-known technology companies in the industry such as Microsoft, Adobe, Siemens, and Autodesk. 

With a strong understanding of software licensing, I helped my clients to ensure compliance with their software licenses which in turn helped drive sales of software licenses for my clients. 

This required me to have a good knowledge of the software products and their related features, pricing and licensing models. 

This role enabled me to build strong communication, negotiation and presentation skills to effectively communicate the value of the software products to the clients and close sales.

Review Consultant

RESCUE

Joining as a marketing professional this experience at Rescue Roadside Assistance helped me understand the scope of marketing and sales for roadside assistance. 

I got a basic understanding of marketing strategies and tactics that are effective in driving sales and growing a business in the roadside assistance industry. 

I assisted in developing and executing marketing campaigns that have helped increase brand awareness and drive sales for Rescue. 

My short stint here also helped me gain experience by working sales team to understand customer needs and develop targeted marketing campaigns, as well as utilizing various marketing channels such as social media, email, and advertising to reach potential customers.

Marketing and Communications Manager

I'm Unnikrishnan working towards becoming a full time Marketing Data Scientist in Toronto.

I have a strong foundation in setting up data analysis processes for Marketing and Business Development. 

I specialize in leveraging advanced data analytics to uncover actionable insights from large datasets, supporting impactful marketing strategies and enhancing user experiences.

What I bring to the table: 

Data-Driven Insights: Apply statistical models and predictive analytics to forecast sales, identify customer preferences, and support strategic decision-making.

Performance Tracking: Develop and maintain dashboards to track key performance indicators (KPIs), sales trends, and customer insights for continuous monitoring and reporting.

Data Visualization: Utilize tools like Tableau, Power BI, and Python to create clear, compelling data visualizations that inform business strategies.

Market Research: Conduct thorough market research and analysis to guide product development, competitive strategies, and for enablement of the sales team.

Content Optimization: Use data-driven insights to craft engaging multimedia content that drives user satisfaction, brand awareness, and audience engagement.

Partnership Strategies: Identify and collaborate with high-quality content partners, leveraging data to negotiate favourable terms and optimize offerings.

By integrating data science with marketing expertise, I envision helping the executive team take actionable insights and contribute to the business growth.

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