remoti

Growth Lead

HatchWorks

Spearheaded comprehensive digital marketing strategies, significantly increasing lead quality by 209%. Collaborated closely with Sales, engineering and Talent teams to align marketing initiatives with company-wide strategic goals, leading to a 24% increase in pipeline generation."

Marketing Coordinator

PayU

* Developed and implemented product marketing plans aligned with strategic objectives for new market segments and geographies, enhancing product positioning and market entry.
* Translated complex product capabilities into customer-centric messages, significantly improving market understanding and customer engagement. 
* Led the coordination of new product launches, integrating promotional programs and PR activities, resulting in a marked increase in product awareness and customer acquisition.
* Conducted research and analyzed buyer behavior to strategically position products and identify market opportunities, driving a 12% increase in market share.

Product Marketing Latam

•	Coordinated digital marketing and best practices across LATAM, managing email marketing, landing page optimization, and content strategies for 7 countries. 
•	Enhanced campaign performance and ROI through analysis and strategic evolution, leading to a  132% increase in sales with key partners like VISA, Mastercard, and American Express. 
•	Provided technical and sales training to enhance sales team efficiency and effectiveness, contributing to substantial growth in sales and market penetration.

Latam Marketing Coordinator

Fidelio

Project Manager

Quala Colombia S.A

Responsabilities:  Understand the areas end goal of a learning module and help them to design courses that get learners to the end goal as quickly and effectively as possible, focusing on retention and adoption of first principles. Serve as a guide of different course design tools used to create high-quality learning materials (Powtoon, Adobe Captive, Vyond, etc.). Tracking the LMS platform reports and Learning area KPIs.

E-learning Leader 

Rappi

• Create and coordinate the onboarding program for all new hires (+350 in 2017). 
• Analyze and manage the retention plan for Top Talents. 
• Track results of training programs and realignment to improve results for more than 500 employees (operational and administrative).

Development and Culture Coordinator

Kimberly-Clark

Talent Management Andean Trainee

Bilingual Growth Lead with over five (5) years of experience in Product and Growth marketing, specializing in leveraging advanced CRM tools like HubSpot, Google Analytics, and Semrush to drive growth and improve client engagement. Proven success in executing marketing strategies that resulted in a 218% increase in web traffic and a 334% boost in organic traffic. Passionate about transforming market challenges into opportunities for innovation and increased market share.

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