Digital First AI

Building a network of marketing experts to immerse them in the forefront of tech through generative AI.
Using gamification strategies to fuel user expansion and maintain long-term involvement.

Community Manager

WYTLAND 🏝️

I led efforts to build and engage a thriving community of travelers and creators within our innovative travel metaverse platform. In this role, I was responsible for onboarding users to the possibilities of Web3 for the travel industry, fostering engagement and interactions among members, and representing our brand in the metaverse.

Key Accomplishments:
- Developing and implementing a comprehensive social media and communication strategy that aligned with our brand goals and mission. 
- Providing timely and effective customer support, responding to comments and queries in a professional and courteous manner.
- Turning our audience into a solid and engaged community of travelers and creators. I organized virtual events, contests, and initiatives to foster community building and user retention.
- Conducting data analysis and tracking metrics to measure the success of community initiatives and adjust strategies as needed.

Overall, I established a reputation for being accessible and responsive, earning the trust and loyalty of our community members, despite helping them with all doubts about the Metaverse and Web3.

Head of Community

Dohrnii DAO

I led all marketing operations, overseeing a team of marketing professionals to develop and execute creative marketing solutions that contributed to the company's strategic vision. In this role, I was responsible for analyzing marketing trends, planning campaigns strategically, and developing clear, actionable goals annually.

Key Accomplishments:
- Developed and executed a comprehensive marketing strategy that helped establish Dohrnii DAO as a leading crypto education platform.
- Led the creation of compelling content, including blog posts, social media updates, and email newsletters, that resonated with our target audience and drove engagement.
- Analyzed audience data and market trends to develop highly targeted campaigns that achieved impressive results, including increased engagement, conversions, and revenue.
- Fostered a collaborative team environment, providing mentorship, coaching, and guidance to drive success and achieve goals.

Head Of Marketing

I played a pivotal role in building the company's online presence from scratch. In this role, I was responsible for developing and executing a comprehensive social media strategy, crafting engaging content, tracking key performance indicators, and optimizing, maintaining, and monitoring the company's online platforms.

Key Accomplishments:
- Developed and executed a social media strategy that successfully increased Dohrnii's online visibility and engagement.
- Created compelling content that resonated with our target audience, including blog posts, social media updates, and email newsletters.
- Tracked key performance indicators to measure the success of our marketing efforts and adjust strategies as needed.
- Optimized and maintained Dohrnii's online platforms, ensuring a seamless user experience and maximum engagement.

Social Media Manager

Wavio

As Co-Founder and CMO, I was responsible for leading all marketing, social media, and community management efforts. In this role, I worked closely with the CEO and other key stakeholders to develop a comprehensive marketing strategy that aligned with the company's overall business goals and objectives.

Key Accomplishments:
- Developed and executed a successful marketing strategy aligned with our marketing goals. 
- Created compelling brand content, including blog posts, social media updates, and email newsletters, that resonated with our target audience and helped drive engagement and conversions.
- Leveraged social media and other online channels to build a strong online community of users, engaging with customers, and creating a sense of belonging and community.
- Organized and promoted a range of events and hangouts that helped users connect with each other in the real world, strengthening their sense of community and connection.

Co-Founder

netzet

Responsible for creating engaging and effective copy for a variety of platforms, including landing pages, e-commerce product descriptions, blogs, emails, social media, advertising, and advertorials. In this role, I worked closely with the marketing and creative teams to develop copy that not only captured the attention of our target audience but also helped drive conversions and revenue.

Key Accomplishments:
- Created compelling product descriptions and landing page copy that helped increase engagement, reduce bounce rates, and drive sales.
- Developed blog content that resonated with our target audience and helped establish our brand as a thought leader in the industry.
- Created engaging social media posts that increased our reach and engagement and drove traffic to our website.
- Used best copywriting techniques to write appealing copy for online ads.
- Wrote effective email marketing campaigns that helped nurture leads and drive conversions.

SEO Copywriter

Grupo Objetiva

Writing press releases and creating a positive reputation for brands through free publicity and earned media channels. Dealing, also, with crisis management.

Marketing & Public Relations Specialist

GPS|Lifetime

Written content creation focused on culture, lifestyle, fashion and gastronomy.

Reporter

EBC - Empresa Brasil de Comunicação

TV Producer and Reporter at TV Brasil. News coverage focused on politics and local events.

Television News Producer

Instituto de Pesquisa Econômica Aplicada (Ipea)

Creating content for the Ipea website, press releases, events coverage and clipping analysis.

Public Relations 

Olfato Comunicação

Written content creation, events coverage and responsible for audiovisual content.

Video Director

Passionate Communicator and Creative Marketer

With a background in Social Media, Communities, Email and Content Creation, I'm a results-driven marketer who believes in the power of storytelling and a human approach to connect with audiences and drive results.

My proactivity and can-do attitude have become one of my most valuable skills as I'm able to identify areas for improvement and act quickly to achieve results. I'm always looking for innovative ways to bring brands to life, engage audiences, and drive growth. 

As a communicator, I always focus on chatting, responding, asking, and caring, as I believe these details make a significant difference in captivating users and standing out from the crowd.

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