Alex MacFarlane's Linkedin Analytics

With over sixteen years of experience in business development, sales, and data analytics, I am passionate about helping organizations achieve their goals through data-driven insights and solutions. I currently lead a team of Sales Development Representatives at Shopify, the leading global commerce platform for entrepreneurs and businesses of all sizes. In my role as Business Development Lead EMEA, I am responsible for building and managing a high-performing team that handles outbound engagements with merchants based throughout Southern EMEA. I leverage my skills in team management, problem solving, and onboarding to coach and mentor my team members, and help them grow into the sales reps and managers that they aspire to be.