Ketchum

Senior Associate, SEM

Nifty Marketing

•  Built out Google Ad accounts utilizing proper account structure - Implemented proper organizations of campaigns, ad groups, proper keyword match types, negative keyword lists, & ad extensions.
•  Review & oversee performance for 15+ Google Ad accounts - Manage around $68K of combined monthly spend across multiple paid platforms.
•  Keeping track of budget spending while strategizing PPC budget plans & recommendations for accounts.
•  Collaborated with team members to form paid media strategies across multiple marketing platforms.
•  Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages, & analyzed our data to come up with new strategies.

Digital Advertising Strategist

* Built out new Google Ads Campaigns utilizing proper account structure & best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, & ad extensions.
* Audited Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google’s best practice.
* Built SEO Optimized Websites - Did competitive keyword research to determine rankability, find longtail keywords, & new opportunities.
* Conducted A/B split testing of ad copy to increase CTR, lower CPC, increase conversions, & improve quality score.
* On-Site SEO analysis of sites, checking for proper title & H1 Tags, meta descriptions, alt image text, & response codes.
* Used multiple software tools to perform in-depth technical analysis. These tools were Screaming Frog, Google Search Console, & GTMetrix.
* Increased organic traffic by conducting keyword research with multiple tools such as SEMrush, Ubersuggest, Moz Open Link Explorer, Google Keywords Planner, and Soovle.

Digital Marketing Specialist

Paid Search Specialist | PPC Specialist | Digital Marketing Specialist - Helping local service providers generate new leads & business through Google Ads during a fast-changing digital landscape

PPC Specialist | Google Ads Specialist | Search Engine Marketing Specialist

I’m a passionate PPC specialist with experience in managing & optimizing PPC campaigns, lead generation, and raising brand awareness for local business owners by utilizing PPC strategies to get the most bang for your buck!

I’ve managed multiple Google Ads accounts - Monitoring, analyzing, & optimizing campaigns based on KPIs - Managing around $68K of combined monthly spending across multiple paid platforms.

Some of my Specialties include:
✅Paid Search
✅Google Ads
✅Bing Ads
✅Google Analytics
✅Keyword Research
✅Search Engine Marketing
✅Lead Generation
✅Microsoft Excel

🔥I’m always looking to increase my skills & knowledge of the digital landscape - I have worked & connected with experienced digital marketers & completed multiple courses on digital marketing.

I’m always looking to connect with more people - Feel free to reach out to me if you’d like to connect🤝

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