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Forward-thinking Market Research and Analytics Executive with a proven track record of delivering top-line growth exceeding $100 million annually for global corporations. I excel at building and leading high-performing research teams that provide actionable insights to fuel strategic decision-making. With a deep understanding of global markets and cultural nuances, I leverage my executive communication skills to build trusted partnerships with C-suite leadership and influence strategic decisions. I'm actively seeking a leadership role as: Global Market Research Executive Market Research and Analytics Executive Strategic Planning Executive Chief Analytics Officer My expertise lies in: Optimizing marketing ROI: Identify new growth opportunities and maximize return on marketing and business investments through data-driven solutions. Mitigating decision risks: Uncover hidden market potential and understand customer behavior at a granular level to inform strategic product and service innovation. Building global competitive advantage: Leveraged my global perspective and deep understanding of cross-cultural retail and B2B dynamics to drive successful research initiatives across diverse markets. Harnessing emerging technologies: I'm passionate about utilizing advanced analytics and cutting-edge tools to deliver sustainable competitive advantage and solve current and emerging problems. I introduced leading-edge survey technology saving over $5 million dollars in interviewing costs. Analytical tools and skills include: AI and Machine Learning, Predictive Modeling, multiple forms of regression, Time Series Analysis, CRM Strategy, Multidimensional Scaling, Max-Diff Analysis, Conjoint Analysis, Choice Modeling, Product Adoption Forecasting, Advertising Testing, Product Concept Testing, CX Analysis, A/B Testing, Survey Research, Ethnographic Studies, In-depth Interviews, and numerous other qualitative, quantitative methodologies, and data visualization methods. Hands-on analytical experience with SAS, R, Python, Knowledge Studio, Brand Map, STELLA, and SmartPLS. Contact me at: [email protected] (704) 619-6885 #ONO #opentowork
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