Arthur Nation Agency

Arthur Nation Ltd is a multi-disciplined creative agency transforming ambitious brands through world-class, results-driven strategies tied to long-term commercial success. 

Hand's on :

◦ Helping organizations grow client revenue, reduce churn, and create value by empowering key account management teams with the tools and mindset that get results.
◦ Managing multiple key client accounts, including developing positive working relationships with all client's touch points and ensuring clients derive maximum value from the company's products and services.
◦ Drive client retention, renewals, upselling, and client satisfaction across the team, successfully overachieving all company-set individual and department KPI targets.
◦ Deliver effective client presentations to key client stakeholders as part of the prospecting process.
◦ Managing multiple marketing programs simultaneously, from conception through execution, ensuring all elements are created, produced, and delivered on time.

Clients: Vivo Energy Rwanda, Engen Rwanda, African Management Institute (AMI), Irembo (Byikorere Campaign), National Cyber Security Authority (Tekana Online | Be Safe Online Campaign), The Allan Gray Orbis Foundation, Arthur Nation, Africa SME Forum, Development Bank of South Africa, Oryx Energies, University of Rwanda, Kilimo Trust, AfricaNenda, JAMBOJET, Smart Africa (TAS2019), European Union (1000 Girls Iwacu, EU Battle of the Rappers & EU SDG Dance Competition), Bank of Kigali (Singobwa Cash), Cimerwa, AGGP (Wavumbuzi).

Accounts Lead

GOPA Worldwide Consultants

“Enabling the future of e-Commerce in Rwanda” initiative under the GIZ-supported special initiative “Decent work for a just transition”. An initiative, supported by the Rwandan Ministry of Trade and Industry (MINICOM), Ministry of ICT & Innovation (MINICT), set out to build an enabling ecosystem for e-Commerce in Rwanda. Contributing to the establishment of a national e-Commerce platform for Rwandan SMEs (www.rwandamart.rw) and the e-Commerce Centre at the National Post Office (IPOSITA).

Marketing and Communications Expert

Blu Flamingo Digital Africa

Project Name: Enabling the Future of E-Commerce in Rwanda

Clients: GIZ Rwanda, RwandaMart & E-Commerce Center Rwanda

The E-commerce project aims to achieve two key objectives:
◦ Developing a future-proof business model for the sustained operations of an E-Commerce Public-Private Partnership (PPP) and subsequently deploying and operating the PPP as guided by the model. The model shall include, inter alia, a PPP agreement, a revenue model, E-Commerce marketplaces for domestic and international sales and other associated websites.
◦ Completing, deploying and operating a business model for the E-Commerce PPP. This includes operations of two E-Commerce marketplaces and all its related websites with at least 600 SMEs registered and at least 300 SMEs making online sales.

Duties & Responsibilities:

◦ Creation & Editing of Rich Media Content by selecting SMEs and interviewing/storytelling the selected entrepreneurs. 
◦ Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts).
◦ Designed and deployed a live Web-TV show that should be broadcasted using YouTube live stream or other similar technology. The objective of this show is to create exposure for the entrepreneurs and for the project overall.
◦ Content Publication & Traffic/Sales Management ensured a timely and consistent flow of rich media publication activities in order to create the expected traffic and sales results.
◦ Collaborate with the sales team to identify and grow opportunities within the territory.
◦ Assist with challenging client requests or issue escalations as needed.
◦ Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors.

Account Manager

UpSkill Digital

Delivering professional and personalized Digital Skills training for UpSkill Digital and its clients in Sub Sahara Africa. To mentor & empower SMEs & entrepreneurs to achieve their business milestones, to use digital tools to grow their businesses and solve digital challenges. Is all about mentorship and empowerment.

Google SSA Digital Skill Mentor

Africa 118 Inc.

Africa 118 is the fastest-growing digital service provider for small and medium businesses in Africa.

Hand's on marketing / adept on:

● Recruiting 250+ Rwandan SMEs.
● Managing, coordinating, leading clients’ resources and teams in order to meet clients’ needs.
● Serving as the liaison between the company and the client to ensure client goals and expectations are achieved.
● Developing and implementing digital marketing strategy services for our clients.
● Analyzing the effectiveness of digital campaigns.
● Overseeing client projects and activities, ensuring deadlines and expectations are met.

Digital Marketing Manager

University of Global Health Equity

● Served as the liaison between the company and the client to ensure client goals and expectations are achieved.
● Captured and updated all workflow within the company, conducted research, compiled data, and assisted in preparing
proposals and reports, led weekly meetings ensuring that deadlines are met.

Content Generation Coordinator - Hamwe Festival

G5 Business Makers Program

● Created social media content (Designing posts, updating website content, retention tools, video scoping, collaterals, brochures and writing blogs, doing interviews ) that created an increase in engagement and follows across all G5BMP social media channels.
● Secured 200 new sales leads and achieved 300% ROI through a four-month integrated marketing campaign promoting a new service to prospects and existing customers.

Marketing Communication Coordinator

Interacted and worked side-by-side with ~ 200 business professionals, increasing the G5BMP’s communication network by implementing marketing strategies targeting aspiring entrepreneurs that yielded 9200 new members in twelve months.

Business Development Intern

Costwise Contractors

● Collaborated with a team of 20 to; lead construction meetings, track orders requested and problem issued, prepared and distributed project status reports.
● Interfaced with +3000 construction superintendents and performed job site inspections to review status as it relates to the construction schedule and document requirements.

Assistant Project Manager

The African Leadership University

Actively coordinate with a team of 12 ambassadors to ensure students’ overall wellness which encompasses various support systems, programs, and activities that promote physical, mental, and emotional wellbeing.

ALU ALIVE Ambassador

Big ideas are a dime a dozen. It's only when they're translated into reality and reach the people they're meant to help, that they actually start to change lives.

I'm an innovative communication strategist whose social marketing expertise transforms the brand communications of purpose-driven organizations for bottom-line results. In the greater branding and marketing space, I work at the nexus of social technologies and marketing communications to help you more impactfully connect with your stakeholders.

I excel at data-driven brand elevation via integrated, research-based, digital strategies designed to bring brands and their audiences closer together. My strong 360-project management skills help me succeed in complex, fast-moving situations.

Some people call me insightful. Some call me funny and engaging. My friends just roll their eyes and call me champ. I dig bourbon and sports.

What about you?

Taplio

Macumu Thadée Junior's Linkedin Analytics

Macumu Thadée Junior

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