Mary Devine's Linkedin Analytics

Watching the changes to marketing strategy and tactics and the expectations of consumers has been fascinating and sometimes mind boggling. It keeps me on my toes and is never boring. I oversee social media strategy and content development for six business lines, manage and protect the brand, and implement the association SEO strategy. I lead a lean team that provides expertise and support to the national office and more than 24 AAA clubs. The goal of all we do is to connect with consumers where they are and increase awareness of AAA’s products and services. Fun fact about me - I was an extra on "Lost" twice.