Madison Leonard ☀️'s Linkedin Analytics

Everyone talks about it, everyone thinks they’re good at it, but no one really knows what they’re doing... 😉 I’m talking about GTM strategy, of course. Over the last 10 years, I’ve worked with some of the fastest-growing companies backed by ventures like Craft, Sequoia, and Y Combinator to launch new products and drive growth: ✨ At DreamWorks, I helped create their first-ever DTC app (later acquired by Yahoo). ✨ At ClickUp, I helped break into the crowded project management space and grow to $200M ARR. ✨ At Vanta, I helped accelerate the deal cycle with product-led GTM tactics. ✨ Plus, I’ve supported many startups and enterprises in a consulting capacity over the past few years. Through all these experiences—big companies or scrappy startups—one thing remains true: 🤷‍♀️ GTM strategy is constantly talked about but rarely executed properly. I intend to change that. 💡 Hit the Follow button for evidence-based GTM frameworks without the marketing woo woo. -- FREE RESOURCES: 👂PODCAST👂 The secret sauce of product launches --> https://bit.ly/3suLIS8 PLG Product Marketing Masterclass --> https://spoti.fi/42L0Sfr 🗣SPEAKING ENGAGEMENT🗣 PLG: How to get a seat at the table and prove success as a PMM --> http://bit.ly/3FA4vLw -- Awards 🏅 PMA' s Product Launch of the Year 🏆 PMA's Top Product Marketing Influencer (3x winner) 🌟 Sharebird's Top Product Marketing Mentor