Magdalena Finke

Adicts® | Growth Accelerator

CMO & Co-Founder

peers.

Leading marketing & branding. Strategic customer acquisition through content-led growth marketing. Owning organic channels e.g. IG, TikTok, SEO, InApp & more.

Fractional Head of Marketing

Perspective.co

At Perspective, I led content-driven growth, championing strategies that positioned us as the thought leader in funnel marketing software globally and in the DACH region. My team and I successfully managed organic social marketing, drove lead generation, and oversaw enduring assets like the "Perspective Talk" podcast, which amassed over 160k streams. Under my direction, our B2B community grew to over 10k members with a consistent 20%+ engagement rate.

Head of Content Marketing

Onepage GmbH

At Onepage.io, I both built and led marketing and digital customer success, crafting and implementing cross-media marketing strategies to enhance brand positioning. I developed and managed key processes and workflows, led social media and email campaigns, and significantly improved our customer support structure, automating workflows to achieve a CSAT rating of up to 95%. Additionally, I played a pivotal role in branding, positioning founder Marcel Knopf as the brand ambassador.

Lead Marketing

Fastlane Marketing GmbH

At Fastlane, I established and led the Funnel Marketing department, taking charge of both team leadership and individual contributions in fulfillment. I spearheaded the comprehensive management of the first two "This is Marketing" events, developed lead generation and growth strategies for all agency customers in B2B and B2C.

Team Lead Funnel Marketing

As Senior Funnel Marketing Manager at Fastlane Marketing, I led the creation and execution of funnel marketing strategies for top brands in E-commerce, Coaching, B2B, Finance, Beauty, B2C, SaaS, and Events, significantly boosting lead generation. I expertly managed campaigns from planning to reporting and advised clients on attribution and account setup, all while advancing my expertise through part-time studies in Business Psychology.

Funnel Marketing Manager, Senior

Skydive Monterey Bay

As a Skydiving Instructor in Monterey Bay, I guided thrill-seekers through the exhilarating experience of skydiving, conducting 5-7 jumps per workday. With a focus on safety and technique, I provided comprehensive instruction, ensuring a memorable and secure experience for each participant.

Skydiving Instructor

Zenjob

At Zenjob, I spearheaded the Talent Onboarding & Recruiting Department, initiating and expanding its capabilities. I managed the screening, evaluation, and interviewing of all applications, and successfully led the planning and execution of comprehensive onboarding and training sessions. My leadership of three Onboarding Managers ensured streamlined communication and meticulous data management, both analog and digital.

Lead Talent Onboarding & Recruiting

built and lead high-performing marketing teams in agencies, scaled two early stage SaaS to multi-million $ ARR through content-led growth, now splitting my time as fractional hom at mental health startup peers. while mentoring others along the way at adicts®.

At Perspective, I am strategizing and executing organic content-led growth. My team and I are responsible for the conception, budgeting and implementation of the respective marketing measures on organic and organic social. Establishing Perspective as the no.1 funnel marketing platform globally and in DACH.

"I believe in Content."

⚡️ Driving content-led organic growth for lead generation and retention
⚡️ Creating a true content engine that allows us to deliver high-value content whilst generation leads through campaigns across organic social, our website, our blog, our email marketing (newsletter) personal brands and our huge B2B community group
⚡️ Hosting and executing evergreen B2B content formats (e.g. industry leading podcast "Perspective Talk" with 125k+ streams, Case Studies and more)
⚡️ Building & leveraging our +8k B2B community (21% average activity rate)
⚡️ Owning feature release campaigns, strategy and execution
⚡️ Leading and growing the content marketing team

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