sustain credits

sustain credits is a reward system for people like you and me to get paid for taking grassroots action to restore nature, i.e. "heal the world". it is the democratisation of nature restoration for the economic benefit of people, tapping into commercial need for net zero, UN SDGs, CSR and broader sustainability needs of businesses.

It is grassroots and accessible to all, and holistic, including all elements of the earth’s life support systems. 

Anyone can become an earth doctor®: plant trees to capture carbon, clear out novel chemicals from nature e.g. plastics, regenerative agriculture or anything that returns our planet to its true form. we review the proof of work and issue sustain credits in line with ecological science. with our system, we hope to provide a living wage. we engage in commercial activity to back these credits: 80% of revenue goes into the earth fund® - the cash reserve that backs the sustain credits issued to earth doctors worldwide. 

In just 19 months of operation, we have scaled to 101 countries with 35,957 earth doctors from 611 communities, with 193,026 sustain credits issued. as of 30th July 2023 - earth doctors have planted 32,219+ trees and collected 3,256,090.7 litres of waste from nature and oceans. 

How do we back the sustain credits? we engage in commercial endeavours to back sustain credits. we use all paths to revenue, including fully measurable turnkey ESG solutions, sale of nature positive action for net zero and sustainability, advertising and sustainable ecommerce.

We are yet to embark on our commercial, but with organic subscriptions from individuals paying to remove their carbon and restore nature, we have income. each sustain credit is valued at £0.00264. with business success we aim to provide a living wage in the global South. 

We've been nominated 18 times to The Earthshot Prize 2022 and 10 times to The Earthshot Prize 2023, initiative by Sir David Attenborough and HRH Prince William.

Founder

Chief Technology Officer

CEO / Philosopher

50+ grants and awards.
Record nominations (20+) to the Earthshot Prize 2022, the most by any initiative.

Grant Writer

Distilling the ecological vision and philosophy of sustain credits.

Chief Ecology Officer

Scaled adoption to 101 countries, 611 communities and 36000 earth doctors

Chief Marketing Officer

Maitri Artha Shastra - MAS For Good

HMRC, SEIS, R&D, Recruiting Co Founders, Team Building, Training, Establishing HR processes, Supplier payments etc

Managing Director

How do we improve the world for one trillion dollars?
An enterprise with a long term vision to enhance humanity, eliminate waste (muda/mura/mori), with the internal culture that is aligned with the Tao, in harmony with nature.

Meaning: Science of Kindness and Wealth. Redefining Business from ground up. 

Mission 1: Science of Food.

“The doctor of the future will give no medication but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease”—Thomas A. Edison

“Let food be thy medicine, and let medicine be thy food.”—Hippocrates (most commonly attributed)

Visionary

Community Manager

£301,500 in signed Advanced Subscription Agreements (UK version of SAFE agreement) in 3 months.

Fundraiser

Pro Bono

Various business owners of cafés, restaurants, fitness, events, textile and clothing businesses

Strategic Advisor

Lanks Brew

PERFECTIMISED

This venture is parked/ under incubation for the future.

Scientific research on ethnobotany, nutritional science, sports nutrition, neuroscience. PubMed, Science, Nature, Google Scholar. Created various natural supplementation formulas for the following routes:
Heath
- Immunology
- Inflammation
- Bone Health
- Cardiovascular Health
- Diabetes and Blood Sugar
- Liver health

Brain
- Cognitive Function
- Memory
- Attention/ Focus
- Executive Function
- Emotions
- Mood
- Depression
- Anxiety
- Stress

Aesthetics
- Fat Loss
- Dermatology
- Alopecia
- Canities

Optimisation
- Fitness and Exercise
- Strength
- Muscle Gain
- Endurance
- Healthy Aging
- Telomeres
- Age Associated Gene Expression
- Menopause
- Libido and Sexual Function
- Sleep
- Testosterone
- Vegan/ Vegetarian

Scientific Researcher

Neetovate

Director

Simplified Training

Credit Control as a Service for businesses to upload their invoices for these to be chased and automatically collected for a transaction fee.

Simplified Credit Control

Built a fully functional peer to peer financial lending platform as proof of concept for own Fin Tech venture /digital bank (P2P lending). This project was unfortunately axed due to misalignment with the other founder.

Peer to Peer lending platform - Software Architect

Simplified - Direct Sourcing Platform [acquired]

Bootstrapped a recruitment tech platform from scratch, coded a lead gen + CRM, grew it to 10,000+ clients / 50 internal staff across London office, Sri Lanka and Portugal / £1.5m+ annual revenues.

Chief Sales Marketing Officer

Hiring key staff. Built a 10 person high performance sales team. Built a technical team of 13 developers. Built a back office team of 25 key staff. Hiring, Firing. Staff handbook. Company culture. Payroll. Pensions. Representing the company in a legal capacity at tribunals, etc. in 2 jurisdictions. Not my cup of tea.

HR Manager

Chief Executive Officer

Head of Sales and Business Development

Media Buyer

Cashflow management, Credit Control, Debt Collection Processes, Working Captial Agreements, Forecasting, Management Accounting, Dealing with HMRC, Dealing with Bank, R&D Tax Credits, Pricing, Sales Commission Plans, Reward schemes

Chief Financial Officer

Grew team from 1 Developer (excluding myself) to 13 programmers, and QA. This entity spun off as vCreate Startup Development Studio

Established the sales support and operational services function. Expanded back office centre to Sri Lanka, growing the team from 2 to 25 headcount across various departments.

Chief Operations Officer

Built an automated lead generation system that supplied ~1000 hot leads each day. This was synced into an an automated email marketing sequence that converted up to clients at its peak.

Email Marketing Manager

Built proprietary CRM linked to email marketing and prospecting system. This tool was instrumental for sales growth (100% growth every quarter)

Sales Support Engineer

Customer Relationship Management Developer

Inbound Sales Specialist

Project Manager Scrum Master

Director of Product Development

Rakiya.lk

Built a job platform using proprietary tech, scaled the company to 2500+ companies / 500000+ job seekers.

Founder and CEO (exited) 

Built the entire job board and Applicant Tracking system in 4 months to launch

Chief Product Officer

vCreate

Founder and CTO (exited)

Nava Haus

Private Members Club themed on privately hosted exclusive house parties. My involvement was limited due to conflicting vision with the other founders.

Co-Founder/Advisor

🎺 Experienced founder and hands on entrepreneur (14 years) both ivory tower and front line trenches.  /🎺 

CEO ~ 10 years
Computer programmer ~23 years
Powerlifter/strength athlete ~20 years
Sports Nutrition ~15 years

Hobbyist scientist. Vipassana Meditator. Experimentalist. Yogi.

Presently focused on establishing sustain credits, the grassroots reward system to heal the world.

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