i360 Strategies

i360 Strategies is a creative agency dedicated to collaborating with artists and mission based brands to grow their social media communities organically through comprehensive campaign management, user-generated content creation, &  consulting.

Have you experienced these challenges?

🤔 Difficulty standing out in a crowded market
🤔 Unclear brand identity and message
🤔 Challenges reaching and engaging a target audience
🤔 Overwhelmed with managing content across multiple social media platforms
🤔 Limited understanding of measuring social media success

We can help you through: 

🧠 Customized Social Media Strategies: We develop tailored content strategies that align with your brand goals, enhance your brand identity, and effectively reach and engage your target audience, ensuring brand differentiation and growth.
🧠 User-Generated Content Creation: We specialize in creating high-quality content that resonates with your audience, builds trust, and drives organic engagement. Our content is designed to be used organically or for organic ads, maximizing brand visibility and impact.
🧠 Strategic Social Media Consulting: We provide expert guidance and support through consultations, acting as your trusted social media advisor. We help you overcome challenges, optimize your strategies, and make data-driven decisions for measurable success.

For inquiries about our services and to discuss how we can help you achieve your social media objectives send a DM! Also, feel free to explore our website at i360strategies.com.

We are excited to collaborate with you in elevating your social media presence and driving meaningful results for your brand ⭐️

Founder

Social Media Strategist & Consultant

Social Media Manager

Matterport 3D Tour Provider

Acadium

Acadium Plus is a career acceleration course designed specifically to help digital marketers secure the right role. Our exclusive community supports new and early stage digital marketers with access to real-life exercises, projects and networking connections that prepare us for a successful digital marketing career.

See if Acadium Plus is the right fit for you - www.acadium.com/acadium-plus

Acadium Plus Member

The Hope Booth

Oversee the social media creative development for a social good x tech product, Hope Booth, by guiding a team of 5 (copywriter, graphic designer & social media manager) in creating content for Instagram. 

- Spearheaded marketing for the "Hope A Thon" 2022 Giving Tuesday campaign that raised $97,530 (goal was $50,000) in 44 days.

Ideated social media marketing campaign that focused on engaging established 2.5k Instagram following
Expanded organic reach to the channel by 79% & engagement by 83% by positing educational & branded campaign content
Improved website taps by 137%  from clear CTA in captions, stories & content graphics
Grew community by 14% organically

- Guide alongside the ED to execute brand marketing success through planning, ideating, and executing marketing aspects of campaigns, events, & launches. 
- Oversee breakout meetings 2x's a month to facilitate team management, troubleshoot difficulties in processes/projects, train team on new processes, review analytics reports & develop the month’s social calendar 
- Conduct monthly analytics reports to understand what content is best received by our audience
- Redesigned systems for how the social team facilitates the content creation cycle by creating standard operating procedures, a database to manage tasks, approve content and handle team communication to increase productivity by 5+ hours a week (Notion)

Social Media Director

charity: water

Ideated & led the social strategy for 2 comprehensive marketing campaigns that helped raise close to $3M for clean water [within my first 6 months]

Owned the social media roadmap and maintained the social media calendar by designing a robust notion workspace to migrate the social content team out of Google Sheets

Collaborated with our creative team to execute 3 new content series types which increased our Instagram audience by 13K to work alongside stakeholders on the development + execution of inspiring and engaging story-driven content

- Partner cross-functionally with Brand and Marketing teams to generate and brainstorm ideas

- Work with the Brand & Content Team to write strong copy and create engaging videos that connect with a large audience

- Align KPIs and ongoing reporting to cross-functional stakeholder team

Village-Connect

I was responsible for conducting a comprehensive audit, refreshing copy and branding, implementing a secure password hand-off strategy, streamlining operations, creating standard operating procedures, recruiting and onboarding a new social media manager, and ensuring a smooth transition.

-Assumed the role of temporary social media manager, conducting a comprehensive audit of existing channels and implementing a secure password hand-off strategy.
- Streamlined operations, saving the executive team approximately 90 hours through efficient recruitment, training, and strategy development for the social media manager.
- Achieved a notable 25% increase in Instagram engagement within 30 days through strategic event promotions and compelling business branding content, resulting in a 3% growth in followers (starting with 300 followers)
- Developed comprehensive standard operating procedures, providing essential onboarding instructions for the social media manager across all applications, content planning, and scheduling. 
- Led the creation of a compelling LinkedIn job advertisement, effectively attracting qualified candidates for the vacant social media manager position.
- Conducted resume reviews and phone interviews to qualify leads and arranged meetings with the hiring manager.
- Provided valuable recommendations by presenting the top three social media manager candidates to the hiring managers and executive director.
- Implemented a secure password management strategy using LastPass to facilitate the seamless transfer of credentials to the new hire, ensuring a smooth onboarding process.

Social Media Operation Coordinator

As a social media strategist for Village Connect, a nonprofit organization dedicated to building self-awareness, self-direction, and positive transformation within communities, I audited social media channels, conducted research, and developed a comprehensive content strategy aligned with their mission and vision.

- Conducted a thorough audit of Village Connect's social media channels, identifying areas for improvement and opportunities to effectively communicate their mission and vision.
- Utilized research to develop a data-driven content strategy that aligns with Village Connect's goal of fostering self-empowerment, self-love, and community health.
- Aligned social media objectives with the organization's mission and vision, optimizing content to create meaningful impact and drive engagement within the target audience.
- Developed content pillars and sub-pillars that resonate with Village Connect's programs, services, and initiatives, streamlining the content ideation process and ensuring consistent messaging across social media platforms.
- Implemented targeted strategies to amplify the organization's reach, increase community involvement, and create a culture of sharing that supports sustainable positive transformation for individuals, families, and communities.

Social Media Strategist

Reflection Music Group

In this role, I consult a seasoned Hip Hop Artist, Canon, with his social media strategy for Instagram. 

- Conceptualized & organized the content strategy for Billboard Hip Hop charting artist, Canon, with a 70K+ followers on Instagram, 49K followers on Twitter & 69K page likes on Facebook
- Accelerated reach by 47% on Instagram channel by coaching clients on consistency & content type in a 30-day period
- Conducted research that impacts strategy such as peer (competition) analysis, develop listener persona's & monthly analytics reports
- Organized all documentation from client through a custom-created template in Notion which housed all content strategy information
- Coached client on strategies, analytics reports, and ways to improve social presence on a weekly basis

Social Media Marketing Consultant

Hayward Unified School District

- Using Matterport as the host for the tours due to its industry-leading technology. This suits the project because the platform supports large square footage amounts.
- Coordinating with the Director dates & times to shoot the tours
- Shooting campuses between 10,000 - 100,000+ SQFT
- Editing tours & providing revisions before publishing
- Delivering embed codes for tours because they will be hosted on HUSD’s Transition Website
- Offer short videos that can be used for social media
- Publish finished tours to Google Maps to increase visibility
- Included keywords for SEO purposes in Google Maps tours

Sincerely Home Keller Williams

- Management for Facebook 
- Social Media Audit
-Create social media strategy 
- Design up to 12-15 posts a month
- Community management
- EOM trends report for all managed social channels
- Target Market Research
- Competitor/Buyer Persona Research 
- Hashtag Set Created
- Learn & work within the Keller Williams Command application to make graphics & schedule content

True Vine Films

- Management for Facebook page & Instagram profile
- Social Media Audit
- Schedule provided content for pp to 12-15 posts a month to be scheduled (per platform)
- Community management
- Monthly strategy calls 
- Story strategy
- EOM trends report for all managed social channels
- Target Market Research
- Competitor/Buyer Persona Research 
- Hashtag Set Created
- Create Social Media Strategy 
- Plan out profile grid

Shutter Class Photography

At i360 Strategies, our team collaborates with mission-based brands and artists, developing customized organic social media strategies that resonate with audiences. This involves comprehensive campaign management, user-generated content creation, and consulting services to enhance brand identity and engagement. With a Bachelor's degree in Drama and Dramatics/Theatre Arts from Liberty University, storytelling is at the heart of our approach, ensuring that every campaign captivates and connects.

As an Acadium Plus Member, I've honed digital marketing skills that are crucial in today's online landscape. Influencer marketing, operations management, and team recruitment are among the core competencies that I bring to the table. Our organization's success is seen in the organic traffic and following increases we achieve for our clients, thanks to a blend of creative flair and analytical precision.

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