Maisie-Jane Barton's Linkedin Analytics

Hi there! 👋 My name is Maisie and I’m a B2B Marketing Lead at Farrow & Ball. I work globally with their stockist network to enhance their brand visibility, while still maintaining the premium nature of their identity across a range of different stores. Alongside this, ensuring any opportunities to further promote sales and awareness are exploited and assisting in creation and distribution of new campaigns across third-party channels. My journey into the marketing industry has not been your typical, starting with throwing myself into the world of freelance. I began offering Social Media Management and Content Creation services to local businesses, working across a range of different platforms 📱 My passion for creating eye-catching content, scroll-stopping copywriting and lead-inducing campaigns only grew from there. This led me to join a marketing agency in Southampton, completing a Level 3 Junior Content Producer qualification alongside. My role included account management for various services including social media management, email campaigns, copywriting and proofreading, SEO and smooth client communications. Of course, not forgetting the well-known and much-loved lead generation! Now, working within a larger corporation, I liaise and collaborate with other marketing professionals and employees around the world. My main responsibilities include: • Assisting in planning, creation and distribution of new campaigns across third-party channels including content, assets and POS to arm stockists with the tools they need to increase sales. • Ensuring any collateral or assets distributed via third-party channels adhere to F&B brand guidelines, protecting the premium nature of this well-known and loved brand. • Exploiting activation opportunities in different markets, to increase brand awareness or educate customers on our latest products/campaigns. • Communicate daily with a team of Business Development Managers on individual stockist requests, queries or questions. On another note, I have a passion for motorsport and the hard work that goes into lap-by-lap updates, campaigns for new car releases and keeping the community of fans feeling they are stood in the pits beside the teams. This led me to spend three months volunteering with an F3 team, completing live content creation trackside and managing their social media. If you want to chat about all things marketing, let's connect ⚡️