Maissa Moussa's Linkedin Analytics

𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 - Recognized for leading the implementation of multi-platform marketing/advertising projects (valued ~$5M) for industry-leading, multimillion-dollar brands across Bahrain or the Middle East. 𝗚𝗢-𝗧𝗢-𝗠𝗔𝗥𝗞𝗘𝗧 (𝗚𝗧𝗠) 𝗣𝗟𝗔𝗡𝗡𝗜𝗡𝗚 - Reputation for creating go-to-market roadmaps, administering marketing budgets, and developing influential brand messaging to launch and promote organizational offerings successfully. 𝗠𝗘𝗧𝗥𝗜𝗖𝗦 𝗘𝗩𝗔𝗟𝗨𝗔𝗧𝗜𝗢𝗡 & 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 - Successful in enhancing the effectiveness of marketing campaigns by creating and updating strategies based on monitoring and analyzing campaign performance / consumer insights, competitors' landscape, and digital metrics across all existing marketing channels. 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗩𝗘 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 - History of training, coaching, and leading cross-functional teams of up to 20 members together with an ability to pitch innovative ideas and solutions to influence strategic marketing plans and programs at board and C-Suite levels. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 • Devised and executed the go-to-market (GTM) strategy framework of the Zain Self Care App by identifying the target audience, developing an integrated communication campaign, and covering digital touchpoints through paid social campaigns, organic social channels (Instagram, Facebook, Twitter, and LinkedIn), influencer marketing, PPC, and email marketing. • Generated over $198M in revenue within seven years for Zain Telecommunication in Bahrain. • Strategized and delivered several marketing projects valued between $500K to $5M for high-profile clients across Bahrain and ME. • Steered the digital transformation agenda for Zain Telecom by integrating digital technologies into all business areas and aligning marketing strategies and campaigns with the digital vision. • Drove the launch of Zain Bahrain's 5G commercial services in Kingdom of Bahrain that accelerated innovative business models. • Pioneered a strategic smart working system campaign under the title of 'wherever you are, let us stay connected to improve Zain employees' engagement and connectivity during the COVID-19 pandemic.