Maithili (Mighty- Lee) Bade's Linkedin Analytics

Empathetic, Skilled, and Collaborative Lead User Experience Researcher who crafts high impact strategic actionable insights to to build long-term and short-term product plans, 6-pagers, and NorthStar initiatives by recognizing business priorities, identifying knowledge gaps, and reinforcing key strengths in products. I bring to the table over 10+ years of experience in psychology, and 8+ years of UX experience in lab-based and field-based research. Serial knowledge seeker with 3 master’s degrees under my belt- Human Factors Research and 2 in Clinical Psychology. My insights strengthened PayPal’s goal of democratizing financial services for B2B, B2C, B2E scalable initiatives. At PayPal I lead UX Research for Checkout, Credit products such as Buy Now Pay Later, Global Merchant Lending, and Business Credit Card. I developed and implemented UX Research strategy, ran several generative to evaluative studies and developed UXR as a practice in the siloed credit org. Worked closely with leaders, PMs, Engg leads, to prioritize design research plans for key projects and disseminated findings. Strengths in strategy research, as well as mixed UXR methods. Mentored junior UXRs.