Klaviyo

Empowering merchants and partners to succeed with Klaviyo.

Senior Education Strategist

Senior Customer Education Specialist

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 250 native integrations to automate personalized email and SMS communications that make customers feel seen.

From mom-and-pop shops to established companies, innovative brands like Unilever, Living Proof, Citizen Watches, and more than 90K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Customer Education Specialist

Heroes

Missions:
-Drive revenue on the direct-to-consumer channel for 7 portfolio brands
-Ensure a consistent brand experience across customer touchpoints for 20+ brands (packaging to on-site)
-Help build the ecommerce tech stack (PIM, CMS, OMS, Reviews, Marketing Automation, etc.)

Key results:
-Restructured 5 brands in 2 months (Shopify backend & frontend, Google Analytics, Google Ad Account, Google Merchant Center)
-Developed a SOP for launching the direct-to-consumer channel
-Launched a subscription offer that generated 6% of revenue & increased returning customer
rate by 12% in 6 months
-Helped source and negotiate company-wide deal with a Reviews platform

Ecommerce Manager

Mission: 
-Oversee the entire digital customer journey (social media, email, and website content) for portfolio brands
-Grow the Heroes brand awareness via digital touch points (email, blog, social media)

Key results:
-Generated on average $500 per email campaign for portfolio brands
-Set up automated email flows for 4 brands (welcome series, abandoned cart, etc.)
-Launched a monthly Heroes newsletter with an average open rate of 60%
-Grew social media followers of gardening brand by 500% with close to 0 budget

Community & CRM Manager

SpaceFill

Missions:
-Design and execute content marketing strategy to develop brand awareness and generate leads (blog, case studies, e-book, webinar, etc.)
-Develop training content to improve individual and team performance (onboarding program, case studies, conferences)

Key results:
-Launched the Resource Center in 2 months 
-Created a 45 pages e-book on Supply Chain transformation that generated 150 Marketing Qualified Leads in the first week
-Designed and implemented a company-wide onboarding program including written guides, videos, knowledge tests, live presentations, and shadowing sessions (average CSAT of 4.5/5)
-Organized 2 company-wide webinars with external speakers

Content Manager

Missions:
-Build Europe’s largest network of warehouses by developing partnerships with logistics companies (sourcing, prospecting, negotiation, onboarding, account management)

Key results:
-Onboarded 280 warehouses in 10 months incl. several key accounts
-Negotiated a pricing scheme with 60% of onboarded warehouses
-Implemented a process improvement that resulted in a 50% increase in activation rate
-Created email templates & automated workflows in Pipedrive leading to productivity gains

Business Developer (Supply Side)

Skill and You

Online classes on Digital and Entrepreneurship:
-"All you need to know about digital start-ups"
-"Team-work : lessons from Silicon Valley start-ups"

Visiting Lecturer

Rocket School

Missions:
-Grow the Rocket School Community which includes students, corporates, and lecturers, both on and offline

Key results:
-Attracted 5000+ student applications and placed 100+ students in the best Parisian start-ups (Advalo, AssessFirst, Brigad, Germinal, Platform.sh, etc.)

Community Builder

1st hire.

Missions:
-Launch the Digital Business School offer in Paris
-Establish SOPs and automate workflows

Key results:
-Launched first training program in 6 months (40 students and 30 corporate partners)
-Established a student recruitment process capable of absorbing 2000 applications per program
-Created interview prep material including videos and written instructions that helped students secure jobs in the best start-ups
-Supported the application process for the 'Grande Ecole du Numérique' Label

Strategic Assistant to the CEO

IONIS Education Group

Organize learning expeditions to the Silicon Valley for IONIS Group's Executive MBAs. Companies visited include (among others) Netflix, Youtube, Linkedin, Slack, Algolia, Docker, Platform.sh.

Learning Expedition Coordinator

HEC Paris

Research Assistant

Hiya 👋 My name is Mai and I'm a proud startup employee and tech enthusiast.

I've distilled everything I know from my own experience working in the startup space + hundreds of blog articles, newsletters, podcasts, books, and videos about startups into the first guide for startup employees, made by a startup employee: https://www.thestartupgeneration.com/

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