Grassdoor Logistics Technologies Pvt Ltd

* Lead the 6-member GD core design team across e-commerce website and warehouse erp solution design
* Develop and manage design project pipeline in collaboration with various stakeholders and functional leads
* Lead all stages of product design process and advocate for user needs
* Communicate design guidance, choices and direction to multiple stakeholders via UX artifacts and workshops
* Evangelise UX process, methods and techniques across organization

Key Projects - 
* Landing page redesign
* Order Details Page redesign
* Tiered Rewards Program Design (Website and Backend Design)
* Product Detail Page Redesign

Lead User Experience (UX) Designer

Concentrix

* Develop and manage product design strategy in collaboration with various stakeholders
* Lead all stages of product design process and advocate for user needs
* Conduct UX Research as per the project need to understand user needs and validate hypotheses
* Conduct UX Audits and Heuristic Analysis for existing applications
* Communicate design guidance, choices and direction to multiple stakeholders via UX artifacts and workshops
* Evangelise UX process, methods and techniques across organization
* Prepare and maintain project and design system documentation

Key Project -
* ALBA - User Research and UI Redesign

Lead User Experience Designer

Accenture

* Define user requirements and product specs with client stakeholders and technical architects
* Plan and conduct exploratory user research and iterative usability tests
* Design information architecture, wireframes and interactive UI mockups in alignment with client design guidelines
* Collaborate with Development team to transition mockups to final client applications
* Drive adoption of Design Thinking and Agile practices in product development workflow

Key Projects:
* Standard/Custom SAPUI5 applications in S/4HANA(1909/2020) for Defense
* Tableau Dashboards for a leading Medtech client

Senior UX Designer [Application Development Specialist (UX Design)]

• Plan and conduct User research and synthesize various assets - User Personas, User Stories , Product Workflows and Information Structures
• Design Wireframes and Prototypes for Dashboards and Intranet Sites
• Develop the dashboards using appropriate data visualizations to lead users towards actionable business insights
• Drive adoption of Design Thinking and Agile practices in product development workflow

UX Designer and Data Visualization Developer

[24]7.ai India

• Anchor multiple projects across different customer interaction segments
• Understand the client’s business and users to translate that into business problem definition and conduct appropriate research to generate insights for actionable business recommendations
• Create Analysis Process Documentation and Dashboard templates for recurring analysis

Business Analyst - Process Optimization (Customer Experience)

Tata Consultancy Services

- Development of Analysis Framework using SCQA Storyboards and other approaches. 
- Conducting analysis and providing feasible solutions for the marketing business issues faced by the clients.
- Conducting in-depth analysis for specific client business needs for marketing - related issues like brand and category performance, pricing, promotions, demographics and retail studies.
- Development of templates and playbooks for streamlining analysis projects. 
- Training and Mentoring the new associates on client teams

Senior Business Analyst - Retail/CPG Industry

UX Strategist | UX Generalist | Design Mentor. Love crafting usable delightful user experiences to help you grow your business

UX Design Strategist with 14+ years of experience across Design and Business Analytics functions. Worked on ecommerce platform, B2B apps, enterprise apps, websites and dashboards. Primarily focused on User Research, Information Architecture and UI Design.

In earlier roles, I managed multiple ad-hoc research projects across organizations to provide ways to identify areas of improvement for marketing and customer service functions and build actionable dashboards

Portfolio: https://www.uxmakrand.in/

Specialties:
Design & Dev Tools: Sketch, Axure RP, Adobe XD, Figma, Illustrator, Photoshop, HTML
BI Tools:  Tableau, Excel (Advanced & VBA), SQL
Industries: Retailing, CPG / FMCG, Defense & Aerospace, Life Sciences

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