VML COMMERCE

Optimisation Manager

THG Ingenuity

CRO Manager

Senior eCommerce Executive

Main responsibilities include:

-Identifying new and innovative ways to drive traffic to the client website as well as developing and improving traffic from existing channels.

-Monitoring key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc.

-Using initiatives to drive brand awareness in multiple markets through campaigns, digital marketing channels and influencers.

-Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy

-Improve, develop and lead marketplace strategy for the brand whilst working with the central marketplace team

-Deliver on targets and budgets through campaign activations to ensure KPI's are achieved.

-Ensuring the websites are kept up-to-date with; correct offers, correct gift offers, updated banners, new in products/brands, regularly updated category pages.

-Monitoring conversion of key landing pages to improve where necessary.

-Work in synergy with the rest of the THG team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition at the lowest cost possible.

-Deliver best in class customer experience partnering closely with brand and customer service teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity.

-Competitor product and pricing analysis - to ensure we are price competitive and market leaders in the industry.

-Relaying client needs and requests; balancing expectations both internally and externally.

-Organising launch dates, site navigation amendments, studio outputs & reporting mechanisms for upcoming projects and development implementations.

Trading Executive - Homebase

Elevate Executive - Elevate Marketing and Trading Graduate Programme

NPSG Global

My main responsibility was managing a team of 10-15 people to deliver a part of a construction project (Amazon MAN2 in Warrington) to a set deadline, pleasing all stakeholders in the process, specifically facilitating the installation of robotics stations on the amazon robotics floor as well as the Amazon Floor Safety System (FSS). I vastly improved my project management skills, human resource management and leadership skills along the way. 

I planned the daily/weekly objectives to stay on track and meet long term goals which were agreed between NPSG and the client (Amazon) further improving my organisation and planning. I dealt with deliveries alongside the NPSG logistics senior site lead at the time, identifying where materials can be stored, cooperating closely with the logistics team and the inventory manager, forming professional relationships and often having to problem solve to allow efficient storage of materials on the mezzanine floors. 

Myself and my manager, a senior site lead, met weekly with the client representatives (amazon project managers and deployment engineers) as well as NPSG senior site leaders to discuss progress of the project and any obstacles we had to face which kept improving my negotiation, presentation and teamworking skills, whilst working cross-functionally. 

At times I was also responsible for managing and purchasing resources for the team such as tools or general site consumable materials within the allocated budget as well as completing general administrative duties to update the project progress via a reporting app (Curo).

Site Team Leader

CRO Manager at THG Ingenuity | Retail

Experience in various client-facing e-commerce roles at a top, fast-paced marketing agency/consultancy. 

I take an analytical approach to my work and make business decisions based on data. Confident and comfortable communicating with stakeholders at any level.

Main focus is on CRO and digital experimentation with experience implementing a CRO process from the very beginning. 

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