Health Service Executive

Senior Data Analyst

VidMob

-Led multiple data analytics projects including designing and developing reporting pipelines to translate raw data into meaningful insights 
-Built and maintained custom ETL and data visualisation scripts using Python for a team of 30 data analysts.
-Wrote daily queries to extract marketing performance data from a MySQL database
-Managed 30+ global clients from Enterprise, Platforms Partnerships, Luxury category and SMBs.
-Achieved average 40-50% growth in performance KPIs with data-driven optimisation of Ad creatives which led to strong client retention and huge revenue generation.
-Led client demonstrations and presentations facilitating analytical communications for non-technical audiences, understanding key requirements, and offering research-based recommendations.
-Used Salesforce to track sales data and Air Table for project management.
-Proactively participated in resolving technical issues & uplift the VidMob platform with the Data Science and Product Engineering team.

Partnerships Program Analyst

-Lead projects, perform data analysis and build exploratory reports, by elevating data to meaningful insights
- Using Creative Intelligence data from VidMob platform prove or disprove the creative hypotheses.
-Uncover potentially unforeseen stories in data & deliver the presentations.
-Assist in developing testing plans rooted in deep understanding of best practices, data performance and brand / business strategy.
-Conduct platform demonstrations, live client onboarding sessions, Enterprise training sessions.
-Leverage strategic precision and creative passion to support collaboration with the sales team, in developing strategically informed proposals, based on client business needs and challenges.
-Collaborating with the team to consistently deliver the value of VidMob for each client engagement and striving to deliver better results to the clients.
-Constantly looking for ways to contribute to and elevate our entire product & service.
-Actively participating in our commitment to giving back to the society through VidMob Gives work.

Strategic Client Associate

Trilateral Research

-Implemented analytical tools for clients in the public and private sectors using Python and SQL to scrape and track Global Economic and Development data, thereby, making a tangible impact in the fight against complex social challenges like Human Trafficking, Child Exploitation, Climate change, Human Security in Border conflicts and crisis settings.
-Developed serverless architecture using AWS S3 and Lambda along with applying NLP techniques to extract information and construct a knowledge graph from PDF files
-Worked in a team of 5 to build data visualisation dashboards using Tableau.
-Actively used Jira software for Agile-Scrum methodology & maintained Confluence pages.
-Worked in cross-functional collaborations with the organization's core engineering and social sciences departments.

Data Analyst Intern

Dublin Business School

Graduate Student

YAM DIGITAL SOLUTIONS PRIVATE LIMITED

• Planned and implemented digital marketing strategies for clients in various categories like business, entertainment, news, government and politics.
• Managed B2B & B2C marketing campaigns.
• Performed A/B testing, analysed and interpreted both Paid & Organic Campaigns.
• Provided technical & non-technical support to the SMB clients over chats, phone calls, video calls and emails in online & digital advertising domain.
• Managed a team for social media management consisting of creative designers, content writers and client servicing assistants.
• Conducted web research and communicated reports to the clients.
• Reviewed the content quality and creatives for advertisement policies and standards of Facebook, Instagram and Twitter.
• Analysed and presented marketing performance reports to clients based on KPIs.
• Generated reports based social media intelligence regarding news, social media trends, sentimental analysis and incidents for the clients.

Digital Media Head

- Paid Social Analytics on Facebook, Twitter, Google ad networks.
- Social Media Analytics with Listening tools for Sentimental Analysis, Keyword analysis, Trending topics.
- Built dashboards and delivered insights to the clients.

Digital Data Analyst

Social Media Manager

NUCLEO EVENTS & PROMOTIONS PRIVATE LIMITED

• Managed social media platforms for clients.
• Communicated with creative editors and content creators
• Provided consultancy in social media management & Facebook paid advertisements to SMB clients.
• Used A/B testing to analyse marketing strategies.
• Analysed markets to extract data to support targeted marketing campaigns for key events with the help of Facebook Insights and Twitter Insights.
• Reviewed content quality as per advertising policies & standards for clients.
• Generated and communicated customized Marketing Insighs reports with page insights & ads manager as per client requirements.

Digital Marketing Freelancer

Trying to solve real-world problems with Technology.
• Performance-driven Data Analyst with Masters in Data Analytics(First Class Honours).
• Stamp 4 Visa holder.

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