Malize E.'s Linkedin Analytics

Internationally awarded Brand Strategy and Creative Director specialized in Cross-Reality, Social Media, and PR with +10 years of experience bringing engagement to high-visibility IPs, focusing on Global and EMEA. Expert in building, mentoring, and leading large multi-functional teams to execute effective go-to-market campaigns. Dedicated, adaptable, and creative leader with a proactive, analytical, and results-driven approach. Renowned for rapidly delivering pragmatic solutions to complex challenges and establishing harmonious, enduring and productive relationships with internal and external stakeholders. Strong “Player-first” mentality. Strong entrepreneurial and team scaling experience. • Senior experience in high-visibility brand projects • Senior experience in digital Public Relations • Senior experience in brand storytelling for written and audiovisual content • Knowledge and constant pulse in the latest trends and technologies (in-game advertising, Augmented Reality, Metaverse, advergames) • Senior experience in creating engaging content strategies for social media that bring results. • Experience creating retail brand experiences • Senior experience managing art teams • Content Reviewer at Emerald’s Journal of Product & Brand Management • Recipient of Serbin Communications Awards SKILLS: Product Marketing, Brand Management, Creative Direction, Team Creation and Scaling, Budget Management, P&L Management, Communication Strategies, Leadership and Team Management, Coaching and Mentoring, Market Research, Consumer Analytics, Competitive Research, Creative Briefs, Audiovisual Assets Production, Events and Agencies coordination, Social Responsibility Branding, Content Strategy, Strategic Partnerships, Digital Marketing, Influencer Marketing, Data Analysis, Product Development and Validation, Project Management (Agile and Waterfall frameworks), Performance Management, Process Improvement Technical: Kanban board, Meltwater, WGSN, Google Analytics, Tableau, Excel, Adobe Photoshop, Illustrator, Audition, After Effects, and Premiere, Python programming for analytics in Social Media and Steam