Malize E.'s Linkedin Analytics

✦ ABOUT ME ✦ Visionary leader and internationally awarded manager with 18 years of experience driving engagement for top-tier IPs. As Co-Founder, co-CEO, and CMO at Raftur Games, I specialize in innovative marketing and brand strategies to shape the gaming industry's future. Specialized in video games, advergaming, and gamification of the customer journey. ★ Influencer Marketing Pioneer: Launched one of the first influencer campaigns for Disney merchandising, in the dawn of Instagram. ★ Brand Experience Innovator: Introduced "Branded Experiences" for retail and product showcase for Disney, Mattel, and Warner. ★ Virtual Vlogging Leader: Pioneered 2D virtual vlogging as a Gaming YouTuber. ★ PR Trendsetter: Created and tested a PR technique to influence social media trends. ☛ KEY COMPETENCIES ☚ • Video Games: Monetization, distribution, and user acquisition. • Brand Exeriences: Engagement that turns customer into fans. • Brand Storytelling: Crafting compelling narratives. • Digital PR & Social Media: Engaging strategies. • Content Strategy: Results-driven content creation. • Leadership: Building high-performance teams. ⚡ PROFESSIONAL VISION ⚡ A gifted child who created my first video game at nine, I have always been driven by a unique perspective shaped by my neurodiversity. This allows me to think quickly and generate groundbreaking ideas. I believe in making the world a better place through creative brand management, crafting experiences that bring joy and positivity to people's lives. At Raftur Games, I aim to drive growth and innovation, creating opportunities and jobs in the gaming industry. SKILLS: Product Marketing, Brand Management, Brand Development, Creative Direction, Creativity and Innovation, Video Game Monetization, Team Creation and Scaling, Budget Management, P&L Management, Communication Strategies, Leadership and Team Management, Coaching and Mentoring, Market Research, Consumer Analytics, Competitive Research, Creative Briefs, Audiovisual Assets Production, Events and Agencies coordination, Social Responsibility Branding, Content Strategy, Strategic Partnerships, Digital Marketing, Influencer Marketing, Data Analysis, Product Development and Validation, Project Management (Agile and Waterfall frameworks), Performance Management, Process Improvement Technical: Kanban board, Meltwater, WGSN, Google Analytics, Tableau, Excel, Adobe Photoshop, Illustrator, Audition, After Effects, and Premiere, Python programming for analytics in Social Media and Steam