Sam Mallikarjunan

Head of Growth for HubSpot Labs

LinkedIn

Created and taught the "Generative AI for Sales & Services Professionals" course for the LinkedIn Learning website!

LinkedIn Learning Instructor

OneScreen.AI

Co-Founder & Chief Executive Officer

Flock

As Chief Revenue Officer, I lead our global Marketing, Sales, Customer Success, and Business Intelligence/Operations teams advancing our company mission.

The mission? A hundred years from now, economic historians will have a name for this 10-15 year period in history. We've gone from cubicle farms and 9-5 jobs where your impact is limited to your job title and your box on an org chart to a world where people can communicate and collaborate in real-time, anywhere in the world, for any project where they can make an impact. The world needs to rethink the way we design organizations and careers as deeply as we've reconsidered business strategy in general.

Flock is on a mission to transform the way we design, lead, and grow within our teams. Silos, hierarchies, and influence-via-tenure made sense when employees couldn't easily communicate, collaborate, and help each other. Flocks tools for internal communication, collaboration, and organization help organizations unleash the untapped power of their people and help people unleash the untapped potential of their careers.

Here at Flock, we're on a mission to fix the world of work. Tough mission. Tough obstacles. But with an even tougher team. Join us -- we're hiring.

Chief Revenue Officer (CRO)

University of South Florida

Teaching innovation management as part of the Digital Marketing Certification at the USF Muma College of Business and managed development and deployment of the Digital Marketing Certification eLearning course.

Faculty Chair

Harvard University

Taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education.

Instructor

HubSpot

Marketing Fellow

HubSpot Labs is building tools and experiences to make the lives of marketers better. Different than the work done by our core product team, HubSpot Labs builds tools for marketers such as browser extensions, free stock photo websites, and the world's largest marketing community at inbound.org (which has over 110,000 members and growing!).

HubSpot wasn't originally built as an eCommerce solution, but we believed that the principles of inbound marketing could help those business grow. So we created a small, autonomous internal team to focus on first developing a methodology for modern eCommerce marketing (which was later summarized in my book, How To Sell Better Than Amazon) and then to share that message with the world.

From a marketing perspective, our demand generation efforts fed our sales team with a constant flow of qualified inbound leads and led to the eCommerce team being a small, internal bet to being one of the most successful segments at HubSpot.

Head of eCommerce Marketing

Head of Experimental Marketing

CheapHumidors.com

CheapHumidors.com was a top eCommerce retailer selling cigars, humidors, and related accessories worldwide.

We also managed several other web properties, such as BuyLighters.com, Bowie-Knives.com and others. Don't judge me, exact-match domains were much more powerful back then!

Chief Marketing Officer

American Health, LLC.

Health/Life Insurance Brokerage. Find, compare, and apply for coverage online!  We want to help customers expand beyond "reacting" to health issues with insurance and help them live healthy, happy lives.

American Health
Safeguard Your Health!
http://www.myamericanhealth.com

I help build organizations that drive growth. Enduring companies build engines of growth and teams with the right muscles to test, experiment, and challenge assumptions. Growth isn't a mysterious magic, it should be intentionally and methodically executed.

When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.

Key Team Accomplishments:

Objective: Startup SMarketing Growth

Taking a startup from "we have great product/market fit" to "we're a sustainable business with accelerating growth" requires focused, well-aligned execution with highly aligned sales & marketing teams. Start from the bottom of the funnel and work your way up. Design and lead teams that are independent and powerful and focused on optimizing one aspect of the revenue funnel.  

Key Results:
+102% increase in bookings yield from the funnel
-32% simultaneous reduction in CAC

Smart growth requires aligning your business economics with your strategy. Sometimes you need to lower CAC. Sometimes you need to grow bookings. Sometimes you need to do both -- that's hard.

Objective: Create and Dominate a New Market for Existing Products

There was no demand for "inbound eCommerce" soft ware in 2011. eComm marketers do PPC, SEO, and blast their entire list 3X/week with a coupon. I led the initiative to define what the methodology was, and re-train the minds of our market. 

Key Results:
22x Increase in incoming leads 5x Reduction in customer churn 200x increase in monthly recurring revenue 

Objective: Global Expansion

Global markets present both opportunities and chal lenges. Leading HubSpot's marketing expansion into Latin America, we had to create demand for a tool that powers a methodology few people were familiar with. 

Key Results:
15x lead flow 
58x increase in monthly recurring revenue 

I’ve had to change a lot of my views over the past few years to keep up with how the world has changed. 

But this may be my strangest “evolution” in perspective:

I’m telling more and more people that it’s okay to just give up.

Leading the team @ Agent.ai 🚀 Formerly: CEO @ OneScreen.ai, CRO @ Flock.com, Instructor @ Harvard, & Head of Growth @ HubSpot Labs.

Open article: Giving Up Makes More Sense Than It Used To by blog.agent.ai

Giving Up Makes More Sense Than It Used To

taplio

Sam Mallikarjunan's Linkedin Analytics