TALKING TOTEM

- Implement strategic and business processes for growth.
- Drive client-specific marketing and growth strategies for business success.
- Maintain and enrich pivotal client relationships for strategic account management.
- Lead multidisciplinary teams across various client projects.
- Develop and implement strategic, data-driven digital marketing campaigns.
- Analyze performance metrics to optimize strategies and demonstrate ROI.
- Conduct market research to inform strategic planning and identify growth opportunities.
- Create customized solutions to enhance client revenue growth and market share.
- Manage budgets, ensuring cost-effective marketing and growth activities.
- Promote the latest technology adoption to maintain a competitive market stance.
- Engage in strategic negotiations with clients and vendors for mutual benefit.

Managing Consultant

Wellnesys

- Launched YogiFi Kart (e-commerce platform for yoga accessories) and scaled it from 0-1.
- Driving the entire digital marketing and field marketing activities.
- Handling the Marketing activities for APAC and support US and UK region.
- Work with internal and external stakeholders to achieve results.
- Coordinating with PR to get exclusive coverage across international, national, and regional media.

Marketing Lead

- Accelerating digital presence with marketing activities.
- Generated 20x ROAS with Google Ads.
- Optimised website SEO to rank on the 1st page of Google search.
- Design and execute content strategy with both internal & external stakeholders.
- Lead generation and direct sales with paid promotion on Facebook and Google platforms.

Manager, Digital Marketing & Creative Design

Creative Design & Digital Marketing Consultant

Chainflux

- Coordinated and released blockchain supply chain MVP in 3 months.
- Handled two projects on Blockchain. (Supply Chain Management and NextGen Fin-tech App)
- Lead projects from requirements definition through deployment.
- Streamlined the project sprints planning.
- Coordinated with internal and external resources ensuring projects remain within scope, schedule, and defined budget.
- Captured the requirements and break down into user stories, tasks and plan resources accordingly.
- Created the roadmap and adhere to timeline within the scope of the projects.
- Designed solutions by understanding and analysing customer needs & requirements.

Project Manager

IEEE BANGALORE SECTION

• Winner of R10 (Asia Pacific) Outstanding Affinity Group Award 2020.
• Preside at all meetings of the affinity group.
• Held regular meetings of the Executive Committee.
• Coordinated activities with Sections, Societies, and Student Branches across India and Karnataka.
• Responsible for communicating the value of IEEE YP members by organizing meetups, events, and conferences.

Chairman | IEEE Young Professionals

Numocity 

- Started working from stealth mode while testing the waters in the EV business.
- Responsible for initial market research and defining the TAM.
- Worked on GTM strategy and strategic partnerships with charging station and battery-swapping OEMs
- Created the first set of prototypes to test on the field.
- Piloted and tested the parallel ad network strategies to create onsite revenue generation using Electirc Vehicles.

Product Marketing Manager

Innohabit Technologies

PIVOTED to Current NUMOCITY.
• Involved in planning the successful launch of 4 products (SaaS, IoT & EV)
• Collaborated with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
• Analyzed the market trends and developed reports for products in SaaS, IoT, and EV.
• Coordinated in strategizing the marketing activities (landing pages, social media campaigns, email campaigns, and B2B sales)
• Coordinated with various teams (design, content, engineering, product, and sales) to implement strategies.
• Developed a marketing plan for the products with our marketing team.
• Interacted with the customer regularly to improve the solutions for the existing products.

Woises: Product Management Software (SaaS)
•  Coordinated designing the product according to user needs and released beta in 6 months.
•  Built a community of 600+ product managers.
•  Executed product marketing strategies (pricing, advertising, product launch) to increase beta users.
•  Managed the Woises inbound and outbound marketing.
•  Played a pivotal role in finding the marketing fit for the product.

Business Development Manager

Betalancer

• Promoted 100+ start-ups while opening doors to connecting the listed start-ups with others alike. 
• Helped three startups to pivot their business model.
• Encouraged start-up founders, investors and mentors to sign-up on the platform and connect with each other and discuss ideas, problems/ exchange information. Meanwhile, spread the word about the existence of new, innovative start-up ventures.
• Organised the community meetups and product pitch events to promote startups in the ecosystem.

Co-founder & Community Manager

Versatile digital and product marketing leader with diverse experience building and growing marketing teams across diverse industries including fitness tech, health and wellness, SaaS, Blockchain, and IoT. 

Leader with digital marketing, creative design, project management, and product management. 

I drive ROI with a combination of deep technical skills in digital marketing and strategic experience with market development and customer acquisition.

Ping me for a 1-1 free consultation call to understand how to grow your business with processes and online marketing.

Influencer marketers, I had to. 😂

Credit: Jackie Trenkle

Mallikarjun Choukimath

An interesting observation about business: 
 
The harder you push for sales... 
 
...the less you earn. 
 
When you have fun online, spend time helping people achieve their goals, and invest in your own growth, revenue goes up. 
 
Turns out this is a real thing:  
 
'The Law of Reversed Effort' 
 
Here's how I'd recommend overcoming it: https://lnkd.in/eJn9fi7V 
 
Have you ever felt this yourself?

Mastering hard skills requires practicing soft skills:

• Marketing → Empathy
• Writing → Communication
• Design → Creative thinking
• Sales → Active listening

Practice more soft skills.


Credit: jmoserr on Twitter/X


Underrated marketing skill:

Building trust, not just traffic.

It's not just about who visits your site, but who returns, who believes, and who advocates.

Credit: Ben Radack

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

1. Buyer sees ad.
2. Buyer gets distracted by cat.
3. Buyer forgets about brand.
4. Buyer sees organic post 3 days later.
5. Buyer likes organic post.
6. Buyer scrolls on...
7. Buyer goes to work 2 days later.
8. Buyer sees another ad.
9. Buyer clicks and browses site.
10. Buyer gets distracted.
11. Buyer scrolls on.
12. Buyer forgets about brand...
13. Buyer sees favorite influencer talking about brand.
14. Buyer clicks and browses site.
15. Buyer adds product to cart.
16. Buyer gets distracted.
17. Buyer scrolls on.
18. Buyer forgets about brand...
19. Buyer hears friend talking about brand 7 days later.
20. Buyer searches email for discount they got during ATC.
21. Buyer shops Amazon for cheaper price.
22. Buyer gets distracted by Amazon.
23. Buyer scrolls on.
24. Buyer forgets about brand...
25. Buyer is awake late at night after drinking too much coffee.
26. Buyer is doom scrolling.
27. Buyer sees another ad.
28. Buyer clicks and browses site.
29. Buyer gets sleepy.
30. Buyer falls asleep.
31. Buyer forgets about brand...
32. Buyer's girlfriend makes offhand comment about their biggest insecurity 7 days later.
33. Buyer clicks and browses site.
34. Buyer goes to their cart.
35. Buyer finally purchases. 😂

Credit: SarahLevinger on Twitter/X

Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines

Credit: mkobach on Twitter/X

Here is how my love for Design sparked my Marketing Career...

Once upon a time, there was a child who loved to create. 
My journey began with a deep fascination for:
🎨 Drawing
✍️ Carving (using chalk)
🖼️ Painting
📝 Sketching

I even dabbled in the art of writing and drawing on sesame seeds! 🌱✏️

One day, a high school teacher noticed my passion and suggested I explore diamond cutting  – a field requiring precision and a keen eye for detail.

But fate had a different plan for me.

Fast-forward to college, where I stumbled upon the world of digital design. 

My college senior and good friend now, Naveen, (A big thanks to him) introduced me to Photoshop, and I eagerly created my first poster for a college event. 

Before this, I was merely experimenting with Windows Paint App and PowerPoint.

That one poster changed everything! 💡 

That single poster also paved the way for my volunteer work at IEEE, but that's a tale for another day. (Lot to share)

I became obsessed with learning new tools and techniques, diving headfirst into graphic design, 
video editing, 
UI designing, 
and website design.

I explored Adobe's complete suite of Tools. These tools are constantly evolving, making it easier for anyone to learn the magic of image and video editing! 

More importantly, it helped me land my first job! 

My design skills allowed me to understand how people perceive creatives and videos in Social Media Marketing, Paid Marketing, Display Marketing, and Video Marketing.

The design skill has proven to be an invaluable asset in my marketing career.  

P.S Attaching some of the chalk carving done during my school days here 👇 

Thing about content marketing.

Know your customer problems.

Understand why?

address the why.

build authority.

do not sell.

Help.

#content #Marketing

Simple content hack to a SaaS landing page that converts...



Objection handling.


For example, if you sell project management software (SaaS), what objections will your customers have to not buying it?

- answer them on your landing page
- map the answers to your product features
- showcase how best it can solve their problem
- talk about why it is best compared to your competitor
- give them a frictionless reason to give it a try with a single CTA

Voila, you have your warm lead if they sign up for a free trial.


#landingpage #contentideas

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