Vesper Sportswear

Co-founder • CEO

Padel House

Padel House is the first and main e-commerce business specialized in padel tennis equipment (rackets, bags, apparel, accessories…). Our mission is to provide the best padel tennis equipment to players - at a reasonable price - accessible all over Morocco.

Boston Consulting Group (BCG)

Senior Associate

laboutiquemoto.com

La Boutique Moto is the first and main e-commerce business specialized in motorcycle safety apparel (helmets, jackets, gloves, boots…). Our mission is to contribute to the safety advancement of riders by making motorcycle safety apparel accessible all over Morocco. 

Website: www.laboutiquemoto.com

Main assignments:
• Support in building the e-commerce website
• Support and training on Facebook Ads/ Google Ads campaigns’ setup
• Support in continuous improvement of customer acquisition strategies and website funnel optimization

Digital Marketing Advisor

Fast-Up Partners

As a Consultant, took part in the following assignments:

Building of a marketing and commercial strategy for a new sustainable rosé wine brand:
• Providing options on several streams to build a radically sustainable brand: packaging material & recycling, website development, ingredient upcycling and supply chain optimization

Building of a go-to-market strategy and conducting a PMO for a plant-based drinks' brand launch:
• Analysis of the plant-based drinks' market to identify relevant brands and collect insights on best practices (online/ offline communication, salesforce, product development roadmap…)
• Definition of ideal IT requirements (website platform, structure & features) to provide best-in-class services for consumer recruitment and retention purposes
• Taking part to a due diligence on a major competitor to provide recommendations on a potential acquisition

Strategy And Venture Consultant

As an Analyst, took part in the following assignments:

Conducting a consulting & excubation project for a leading pet care group, leading to the creation of Natusan:
• Analysis of the petcare market (market size and dynamics, competitive landscape, customer behavior, …) to identify relevant market opportunities and design a go-to-market strategy
• Taking part in all operational tasks to build the Natusan venture (c.f. experience detailed below)

Performing a live consumer study for a leading pet care company, leading to the creation of an e-commerce website and offer dedicated to pet parents:
• Identification of the value proposition test variables (features, price, discount…), the ideal customer audience and creation of the material to run the test (via Facebook Ads): landing pages, visuals, ad campaigns...
• Providing a recommendation on the best performing features based on the most relevant KPIs (e.g. acquisition costs, conversion rates)

Strategy and Venture Analyst

Natusan

Natusan is the first ever composted cat-litter e-commerce subscription service: a litter delivery and collection service that turns soiled litter into fertilizer and helps grow trees in London.

As a COO, I was in charge of the following streams:
• Product development: prototyping and testing of the cardboard cat litter box (design, ease of use, robustness, waterproofness), which was also the delivery package used to send the litter to cat parents
• Procurement: Identification of suppliers, product testing and negotiations with main suppliers of cat litter & carboard packaging to provide the best possible product to our early adopters
• Supply Chain: oversight of operations within our third party logistics service provider (stock management, quality control, personal training of warehouse workers) and delivery of products through our last-mile delivery supplier to identify pain points and improve the quality of service
• IT: initial setup of the e-commerce website, including the brand look & feel (in collaboration with a design agency) and the proper connection with our supply chain service providers (warehouse & last-mile delivery)

The project was later handed over to Mars Petcare as part of the excubation contract designed with Fast-Up Partners.

Co-Founder • COO

Societe Generale Corporate and Investment Banking - SGCIB

2-year apprenticeship contract based in Paris, within the Cross Asset Solutions team (fixed income focus):

• Pricing and sales of fixed income products to French banks and insurance companies: bonds, swaps, options (deal size ranging from €1mn to €500mn)
• Follow-up on clients requests on structured products and interactions with the structuring and trading teams for calibration and pricing
• Continuous improvement of processes and tools (through automation and customer relationship management) to enlarge the customer base, increase customer retention and reduce risks of errors

Fixed Income Sales

6-month internship based in Paris, reporting to the AXA Group Head of Internal Audit:

• Taking part into audit assignments for AXA subsidiaries (P&C focus)
• Presentation of syntheses of audit assignments in front of the global audit committee
• Simplification of the audit quarterly reports for easier management decision making

Group Internal Auditor

Co-founder | Padel House • Vesper Sportswear

Je suis tombé amoureux du e-commerce et du secteur de la grande consommation quand j'ai lancé mon premier projet entrepreneurial en 2018, Natusan.

J'ai ensuite travaillé pendant 4 ans dans le conseil en stratégie en pensant tous les jours au moment où je lancerais de nouveaux projets.

Depuis septembre 2023, c'est chose faite : j'ai décidé de lancer Vesper, ma marque de sportswear fabriquée au Maroc. Et de documenter le projet sur LinkedIn en toute transparence pour vous donner envie de vous lancer aussi.

Je poursuis un objectif clair : vous donner un maximum de valeur sur le e-commerce et les produits de grande consommation pour vous faciliter la tâche lorsque vous sauterez le pas.

Si vous avez des projets e-commerce sur lesquels vous souhaitez échanger avec moi, vous pouvez me contacter en DM pour en parler. Ce sera avec plaisir !

Taplio

Mamoun Benamour's Linkedin Analytics

Mamoun Benamour

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mamoun Benamour's Linkedin Analytics

Mamoun Benamour

Want to drive more opportunities from LinkedIn?

Mamoun Benamour's Linkedin Analytics