Kommunicate 

Kommunicate is a generative AI-powered customer service automation platform. I lead the product marketing efforts at Kommunicate owning GTM, CRO, and PLG motion.

Product Marketing Manager

Entropik Tech

Cvent

Assistant Team Lead, Customer Marketing

Lead flow management and reporting with special focus on Enterprise clients.

Senior Marketing Associate, Customer Marketing

As a Market Research Associate, my responsibilities were to find the right persona and feed the sales team with high-quality leads. Cvent is a B2B Event Management Software company that provides services like online registrations, venue sourcing, floor planning, and a virtual event platform.

During this period of my job role, I could understand the events industry as I grew within the company that lasted for 6 years.

Market Research Associate

exevo

Exevo was a research firm that did qualitative interviews. The company got acquired and later dissolved into Moody's Knowledge Service. 

My core responsibilities were conducting qualitative interviews and creating project summaries. I had the opportunity to work across different industries with special focus on Automotive, FinTech, and Pharmaceutical. 

The role enhanced my understanding of different industries and set the foundation stone for my next company in B2B SaaS.

Research Analyst

Product Marketing | B2B SaaS

Product Marketing Manager with 11 years of experience in the B2B SaaS space. Experienced in defining product positioning and messaging, go-to-market strategies, and stakeholder engagement. Skilled in leading cross-functional teams and managing senior-level relationships to achieve business objectives. Well-versed in both enterprise and startup ecosystems.

Currently, I am working as a Product Marketing Manager at Kommunicate, a generative AI-powered customer service automation platform that helps businesses resolve queries more quickly and with empathy.

I previously worked at Entropik Tech, a Bangalore-based B2B SaaS company that provides facial coding, eye-tracking, and voice AI insights to UX and consumer insights professionals.

Before Entropik Tech, I worked at Cvent, a leader in event management software.

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Manab Boruah

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