Mortgage Broker Marketing

• Create cold outreach email campaigns for Dream 100 prospects and Cold Nurture prospects using 
LemList, Close, and Woodpecker.
• Managed end-to-end brand strategy for official social media handles of the client on Facebook, 
Instagram, LinkedIn, and Twitter.
• Work in close coordination with the Graphic design team and SEO team to create and analyze 
marketing dashboards to draw key recommendations and future strategies. 
• Responsible for mortgage influencer outreach by organizing, editing, and publishing podcasts with Mortgage industry experts on monthly basis for my client.

Digital Marketing Associate

Travel Radar 

The role was a Volunteer (unpaid) role that was served remotely as a part of my commitment to myself to help SMEs.
- Worked as a core part of Travel Radar's digital marketing team and handled their Instagram account having 8,801 followers. 
- Generated, edited, published, and shared engaging content on Travel Radar's Tik Tok and Instagram accounts. 
- Stay up-to-date with current technologies and trends in social media, design tools, and applications including algorithm updates and best post optimisation techniques.

Social Channel Specialist

GDG Live Pakistan

• Worked as a Social Media lead on a voluntary basis to build Google’s community in Pakistan.
• Organized DevFest 2021 by Google by collaborating with community managers.
• Worked closely with the Graphic design team to ensure the achievement of desired 
engagement rate, impressions, and reach of the GDG community.

Social Media Manager

Microsoft

•Market research: Study and research the current need/demand of the SMBs in the regional market. • • Identify customer persona and highlight the market gaps (if any).
•Map the process: Study services which Microsoft already offers to SMEs through its channels. 
•Secondary data gathering: Researched on which services are in most of the SMBs interested in to expand their businesses, sales, revenue and meeting their targets of cost saving. 
•Data Analysis: Analysis on the data collected through research and finally launching right product bundles the services in the regional market while targeting the right segment of SMBs.

Project Intern

Kloned | Virtual Executive Assistants

Social Media Marketing Manager

Interactive Digital

• Cultivated brand style and tone of voice across email and blog marketing channels.
• Designed and edited technical content, publishing blogs related to ISO standards on the official 
websites.
• Wrote SEO-optimized blogs on ISO standards, and ISO best practices based on the keyword 
research done using SEO tools like SEMRush.

Technical Content Manager

Nestlé

1- To lead 80-100 NMS (Non-management Staﬀ) team to achieve production targets eﬃciently keeping Quality and Safety standards fulﬁlled by working in the crossfunctional team of Supply chain, , Marketing, Maintenance & Quality. 
2- Responsible for capacity building of staﬀ by doing a competency gap analysis of the team and by organizing relevant training and coaching sessions. 
3- A star member of the Leadership Development pillar, SH&E pillar, Education & Training Pillar.
4- Responsible to spread positive energy among the team by strengthening the “Recognition” of staﬀ on a weekly, monthly, and quarterly basis. 
5- Responsible for conducting machine safety assessments, risk assessments, and ergonomics study and their gap closure. 
6- Responsible to conduct Internal Audits and their gap closures. 
7- Responsible to execute departmental external audits.

Production Team Lead

Midas Safety

1- Timely tracking of N1 (regular sampling), N2 (product variant), and N3 (New Product) notiﬁcation by coordinating with the Production and Sales team. 
2- Assisting the R&D team for new product development and variants by getting timely lab results and quality test results from internal and external labs within the approved budget. 
3- Preparation of dashboards & reports for periodic management reviews. 
4- Responding to technical queries of regular & potential consumers forwarded by the Marketing team. 5- Ensuring the implementation of 5S in the R&D lab and conduct periodic audits to ensure it's eﬀectiveness.
6- Assist the R&D team in conducting successful internal and external audits and ensure their gap closure.

Research And Development Engineer

Deluxe Packages Private Limited

Being "Assistant Director Operations", I am responsible for following major tasks:
1- Research Studies:
 To conduct research studies for evaluating processes and equipment to ensure it complies with standards.
2- Work Order Completion:
 To ensure and check work order completion
3- GMP (Goods Manufacturing Practice):
 Responsible for strictly maintaining GMP and good housekeeping with good working conditions.
 Responsible for supervision of Quality Department.
4- Plant Design:
 To ensure coordination with plant design and to develop SOP.
5- Project Plan and Execution:
 To organize project plan and its execution and to minimize the difference between actual and planned progress of projects and responsible to fulfill engineering project concept.
6- Maintenance Plan:
 Responsible for scheduling and opening new maintenance plans and to prepare monthly or annually shutdown plans.
7- Plant Operations and Troubleshooting:
 To ensure smooth plant operation.
 Solve and troubleshoot errors in manufacturing process.
8- Environmental friendly Solutions:
 To develop new and improved manufacturing processes as well as design layout of new technology and equipment and to promote development of environmental friendly and sustainable solutions.
9- Assets:
 Responsible to bring new and improved assets according to need.
 Responsible for safe removal of old assets.
2
10- Cost Effective Solutions:
 To estimate production expenses and to offer suggestions for more cost effective and environmental friendly methods.
11- Staff Training & Usage of PPE:
 Responsible to plan and provide necessary training to staff and to provide PPE's to workers and to train workers about its usage.
 Responsible to ensure implementation of "Work Permits" and "Lock Out" and "Tag Out" procedures.

Assistant Director Operations

Clariant

Studied complete theorical background and performed practicals in "Clariant's Textile Training Lab" on following topics :
1- Pre-treatment Tecniques
2- Dyeing Processes
3- Printing Techniques
4- Quality Control

Summer Intern

Click, Open, Convert: Making Your Email Marketing Soar.📨🤑Talks about #EmailCopywriting # EmailMarketing #EmailAutomation #BrandStrategy #DigitalMarketing

A dynamic marketing professional specializing in organic marketing with proven experience in designing and implementing email campaigns, and social media strategies resulting in generating leads and maximizing ROI.

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