Phin Security

- Establishing KPIs for marketing content based on revenue growth goals
- Developing overall marketing content strategy
- Supporting the development of overall marketing strategy
- Establishing content timelines, resource allocation, and budget
- Writing and building external email workflows from cold lead nurture campaigns through ongoing partnership communication
- Continuing organic social media content strategy, creation, and distribution across LinkedIn, YouTube, and MSP Channel sites
- Continuing social media community engagement across LinkedIn, YouTube, and Slack
- Building out event strategy and managing event logistics
- Support in the interview process for marketing candidates
- Provide weekly updates on content performance, marketing efforts, and social media growth
- Video content creation
- Gated content creation (eguides, checklists, etc.)
- Managing website's gated content uploads via HubSpot

1 year 9 months LinkedIn Results (with less of a focus on LinkedIn in the latter 6 months):
652,008 Impressions (1,677% increase)
16.05% LinkedIn Engagement Rate (172% increase)
70,954 Clicks (10,304% increase)
3,221 New followers (97% increase)

Content Director & Brand Voice

SOCIAL MEDIA

1 year 3 month LinkedIn Results:
472,705 Impressions (1,188% increase)
15.78% LinkedIn Engagement Rate (167% increase)
49,136 Clicks (7,105% increase)
1,585 New followers (75% increase)
5,946+ Unique visitors

Responsibilities:
- Developing organic social media strategies for LinkedIn, Facebook, YouTube, and Reddit company & podcast pages
- Establish KPIs for social growth and engagement
- Brainstorm, design, write, and schedule content for organic & paid social, banner ads, website pages, and more
- Community engagement across LinkedIn, Facebook, YouTube, and Reddit
- Edit and upload shorts for LinkedIn, YouTube, and Facebook
- Weekly, monthly, and quarterly reporting and data analysis
- Building owned LinkedIn strategy for 7 employees (including supporting personal brand and content strategies, content creation, development of leaderboard, and encouraging consistency and accountability)

MARKETING
- Edit YouTube videos and create webinar thumbnails
- Support the development of long-form content (website, webinars, ebooks, etc.)
- Organize and manage the recording of podcast episodes with Riverside and Stagetimer.io
- Coordinate guests and talking points on podcast
- Design and organize investor pitch decks
- Write and design email newsletters, direct mail, e-guides, and other lead-generation content
- Support with business card and swag design and orders
- Weekly email newsletter strategy, design, and copy
- Update website and build event landing pages

EVENTS (15+ per year)
- Order and ship booth materials to and from events
- Complete corporate event tasks on time (submitting speaker information, marketing content, registering attendees, etc.)
- Organize and book hotel and travel accommodations
- Coordinate dinners and third-party events associated with larger conferences
- Create and present Know Before You Go decks for event attendees

Social Media and Event Specialist

MSP Camp

Brainstormed ideas for social media and other marketing content templates to be designed and uploaded in their content library and downloaded by MSPs.

Supported the writing and recording of a course on effectively utilizing social media in a marketing strategy.

Freelance Content Ideation and Social Media Course Creator

Self

Planned our wedding in 25 days in collaboration with my husband. This includes finding a venue, hiring vendors (food, photography, flowers), inviting and communicating with attendees, receiving dress alterations, ordering favors, producing our wedding video, and sending thank yous post-event. It was an extremely personalized experience for each attendee and arguably the best day ever.

Last Minute Wedding Planner

Tek Experts

OUTCOMES
· 1st ever recipient of Marcomms Employee of the Month
· 150% LinkedIn reach growth
· 100+ Content pieces created (does not include repurposing, email, internal, or social media content)
· 32K+ New social media followers
· 680+ Gated content downloads

RESPONSIBILITIES
· Develop and own content calendar with key themes, deliverables, and development timelines for various channels including email, blogs, social media, and YouTube.
· Write, design, and edit emails, blog content, social posts, videos, and sales collateral and upload/publish to their respective platforms.
· Conduct research to analyze market trends, client behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
· Participate in strategic planning and developing content with internal teams and agency partners.
· Support media plans and buying recommendations to target key prospect accounts through various ABM tactics.
· Monitor, track, analyze, and report on content performance on digital platforms, implementing these learnings into future plans.
· Support communication of campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
· Plan and manage webinars and live events by identifying, assembling, and coordinating deliverables, establishing contacts, developing schedules, assignments, and marketing content.
· Support the sales team in new business pitches and collateral.
· Maintain a repository of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.
· Support the redesign of the website, providing feedback on overall design, UX, and copy.

Content Marketing Manager

• Work directly with the sales, marketing, and communicaitons teams to define Tek Experts' key differentiators among competitors and how we can provide value to target accounts.
• Assist in sales material creation including case studies, intro and discovery meeting presentation decks, company overview documents, RFP responses, blog content, social media content, and more.
• Develop buyer personas and conduct target audience research based on sales provided target accounts.
• Conduct research and collect insights on competitors and industry trends and news.
• Work with third party vendors to create valuable thought leadership content for website and social social channels.
• Help to develop operational processes for website management, content development, and communications.
• Organize and collect data for HubSpot CRM.

New Business Development and Account Based Marketing

• Work with an international team to manage and develop new marketing projects by conducting research, organizing data, and assisting in project planning and the overall marketing strategy.
• Organize repositories and CRM through Hubspot.
• Manage, coordinate, and prioritize projects and tasks.
• Assist with budget organization.
• Coordinate communication amongst team members as well as between employees and external contacts.
• Assist in research, planning, and implementation of the CSR strategy.
• Develop presentations for QBRs, all hands meetings, prospective clients, and more.
• Interview and communicate with design and PR agencies to find the right fit for the company.
• Provide any additional support necessary for the marketing team to keep projects moving forward.
• Occasionally proofread copy for spelling and grammatical errors.

Marketing Operations Project Analyst

• Work in person and remotely with startup companies to cohesively display their brand throughout all forms of social media in order to increase followers, clients, and interaction with their products and services.
• Create YouTube thumbnails that are eye catching in order to pull in more viewers while staying consistent with the company's brand.
• Create standards packages for YouTube thumbnails, advertisements, and videos to keep all components consistent (i.e. fonts, video timeframe, etc.)
• Aid in the transition of social media accounts from personal to business accounts.
• Provide techniques to increase social media following and improve the company's online presence.
• Create business website through Wix allowing the company to provide information, collect payments, promote their brand, communicate with site visitors and members, and create a member community.
• Manage companies CRM database through Wix.
• Create OnDemand video Library with Uscreen to allow customers to subscribe to their fitness class videos and watch them anytime, anywhere.
• Cinematography and video editing for promotional and fitness class videos.
• Conduct marketing, industry, and software research to implement tactics that are best suited for the brand's target audience.
• Schedule email campaigns and social media content.
• Design logos for various start up companies.

Marketing Content Manager

Harri

Wrote weekly blog posts and press releases with a focus on hospitality employment (i.e. employee satisfaction, the impact of COVID-19 on restaurant employment, changes in labor laws, and more.)

Copywriter

Franklin Interiors

• Designer for the only Steelcase dealership in Pittsburgh, PA.  Working with healthcare, higher education, and corporate customers.
• Working directly with clients and the sales team to determine the project scope including client needs, schedule, and budget.
• Field measuring spaces to provide accurate floor plans and installation drawings.
• Using CET Designer and AutoCAD to develop commercial floor plans, panel plans, installation drawings, and 3D renderings for healthcare offices and waiting rooms and corporate office spaces.
• Specifying furniture, assisting in furniture and material selections, and creating design proposal presentations for clients.  
• Developing relationships with clients and professionals with various roles in the furniture and design industry.
• Create product packages for clients with COVID-19 response products that assist with social distancing, increased hygiene, and virtual communication.
• Efficiently working remotely during COVID-19 using Microsoft Teams and GoTo meetings to stay connected with coworkers and clients.
• Won People's Choice Award at Pittsburgh's IIDA 2019 Fashion show by creating an outfit with a team of Franklin designer's out of Steelcase fabrics and finishes as well as Tarkett carpeting.

Associate Interior Designer

• Photographed family portraits, high school senior portraits, professional head shots, and interior design work.
• Provided minor touch ups, outfit suggestions, and pose ideas.

Photographer

Buffalo Revival, LLC

• Created visual graphics and marketing solutions for this start up real estate company.  
• Assisted in the design and digitization of their company logo, print advertisements, and animated video advertisements to develop a stronger brand.

Graphic Designer and Video Editor

Lowe's Companies, Inc.

• Assisted customers with paint and stain selections.
• Developed home improvement solutions for clients and worked with customers to provide solutions related to customer service.
• Performed aisle safety checks to keep employees and customers safe.
• Cleaned paint machinery, refilled paint, and performed necessary tasks for opening and closing the paint department.
• Operated lift to stock high shelves with heavy products.

Paint Associate

B2B and B2C are both Human2Human. I help businesses connect with their audience by giving them a personality in their content and putting the ~social~ in social media.

It's all about being human. Being funny, informative, and engaging all at the same time... Easier said than done.

I've created thousands of pieces of content, with experience in social media, copywriting, design, photography, videography, marketing, podcasting, B2B(H2H) content marketing, and more.


I'm passionate about creative expression, fitness, women's health, and personal growth.

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