Blue Cross Blue Shield of Arizona

Responsible for leading, establishing, and implementing strategic and tactical communications plans designed to capitalize on market opportunities, generate demand, and improve overall growth to support the sales team. Work with the internal marketing team and external agencies to execute marketing strategies including advertising, public relations, direct marketing, internal and external communications, market research, competitive intelligence, audience segmentation, sales education, and message development.

Product Marketing Manager

A.T. Still University

Develop and manage all of A.T. Still University's digital marketing for its three campuses, seven schools, and numerous academic health professions education programs. 
Major areas of responsibility include: 
• Supports the development of strategies that position ATSU to achieve long-term growth, while meeting financial budget goals. 
• Report on marketing and lead generation for prospective ATSU online students. 
• Partner closely with ATSU's online programs to align strategic initiatives and quantifiable results needed to support lead generation and enrollment.
• Develop and manage communications operations for ATSU.
• Evaluate all communication and marketing collateral to identify call to action, objectives, and desired outcomes, and adapt content as needed to drive conversions. 
• Budget management, analytics reporting, input sessions, presentations, and leading weekly meetings with all online program stakeholders. 
• Oversees management of the university website. 
• Developing product and market strategies that positions ATSU to achieve long-term growth, brand reputation, and brand awareness. Continually identify and assess new marketing opportunities, brand, and technology advances for the university. 
• Support patient recruitment efforts for ATSU-owned and operated healthcare clinics. 
• Support all internal email and online communications to all faculty, staff, and students.
• Support all University-based social media content, ATSU News, and messaging.
• Supervise production projects including professional photography, videography, editing, testimonials, and sound recordings.
• Supervise marketing specialists.

Associate Director, Communication & Marketing

Lead the development and implementation of marketing for ATSU's online and residential graduate-level health professions programs. Work with marketing and advertising vendors on all projects to ensure brand compliance, messaging, consistency, and timeliness. Support internal advertising efforts including admissions and various programs. Supervise and mentor other marketing specialists, including recruitment and hiring process. Assign invoices related to marketing activities to the appropriate budget lines, track advertising spending to results by fiscal year across multiple channels. Special projects include release of updated branding and an online apparel store. 
Serve on cross-departmental committees and councils, including: 
- Vice Chair of University Staff Council for 2022
- Arizona Vice Chair of University Staff Council for 2021
- Arizona Chair of University Staff Council for 2020
- Award-winning Social Media Committee from 2017-19
- Academic Support and Information Technology Committee
- Internal faculty, staff, and student art journal review committee from 2020-present
- Numerous interprofessional committees related to the planning of a national conference co-hosted by the University

Senior Marketing Specialist

With the Marketing Director, plan, book, direct creative, and execute ad placements for the University in print and online to reach our goals of increased student applications for various graduate-level health professions programs. Work with marketing and advertising vendors on all projects to ensure brand compliance, messaging, consistency, and timeliness. Support internal advertising efforts including admissions and various programs. Assign invoices related to marketing activities to the appropriate budget lines, track advertising spending to actual results by fiscal year across print, digital, and social media channels at the University. Produce alumni features for award-winning Still Magazine publication. 
Serve on cross-departmental committees, including award-winning Social Media Committee, and numerous interprofessional committees related to the planning of a national conference co-hosted by the University.

Marketing Specialist

Provide support to entire communication and marketing team on ATSU's two campuses (Mesa, Arizona and Kirksville, Missouri), and the University programs. Help ensure that publications from the University, including the website, magazines, and emails, are compliant with AP Style and ATSU Style. Created and launched the University's first Facebook Ads for seven online degree programs, generating over 100 leads in the first month with a $15,000 budget. Write short blog posts for iconnect.atsu.edu about events at the Arizona campus and achievements of students, faculty, and staff and compile a monthly summary email of articles from iConnect, which is distributed to alumni, students, faculty, staff, and campus stakeholders. Support the website manager with content updates as directed by various University departments.

Communication & Marketing Coordinator

National Health Finance

Research, contact and contract with healthcare providers in particular specialties and locations to add to our networks for pre-settlement treatment of personal injury victims (car accidents, slips and falls, etc.) and post-settlement payment.

Healthcare Network Specialist

Capacity Management

Act as the "director of first impressions"​ for the dental consulting firm and its subsidiaries. Along with owner/head consultant, provide support to dental provider clients to help them more effectively manage their businesses, increase production, and hire efficiently. Maintain daily consulting phone calls and monthly travel schedules to clients across the country, and provide general office support to other team members. 
Coordinate registration, attendance, provide travel advice, cater and manage 50+ person events for clients of Capacity Management. 
Manage direct mail invoicing and billing for subsidiary company, totaling over $10,000 in billing and $7,000 in vendor payments per month, resulting in $3,000 in monthly revenue.

Executive Assistant

Blink Development, Inc.

In Nov. 2013, I was promoted to Digital Account Manager. While leading a team of digital content specialists, I continued my responsibilities as content specialist, while also nurturing and maintaining relationships with 20+ marketing clients, including 3 multi-location automotive sales groups.

Digital Account Manager

Responsible for keeping client's websites up-to-date using Content Management Systems (Drupal, WordPress, etc.). In addition to website content work, create and send email blasts using Constant Contact and hand-coded HTML through proprietary CRM systems, create animated banner ads, and assist in managing Google Ads, Bing Ads, blogs, and various social media accounts for clients. Provide detailed monthly reports to each client reporting on website traffic, leads, email marketing, social media campaigns, online ad campaigns, and more.

Digital Content Specialist

UCSF Medical Center

Completed customer transactions, created orders received via fax and email, released products to customers, answered phones and emails, provided information about technologies sold at the store. Additionally, assisted with ordering from vendors including Dell and Apple, cut purchase orders, investigated problems with orders and determined stock levels for store from May 2010-July 2010. Created comprehensive guide to all store operating procedures.

Technology Store Sales Associate

Fleischman Field Research

Called potential respondents from a database, determined eligibility for focus groups based on questionnaires participate in market research studies. If respondents qualified, scheduled them for specific times available that met the needs of our clients to provide accurate market research in a focus group setting.

Focus Group Recruiter

Trotta and Associates

Liaised between clients and focus group respondents to ensure integrity of focus group outcome research, ordered food, verified that respondents arrived on time, and prepped rooms based on clients' requests.

Focus Group Host

Circuit City

Upon returning to college, returned to an associate role at a store closer to school: Handled sales and returns, answered and managed phone lines, walked customers through credit card application, closed out cash registers in entire store and completed daily deposits into the store safe, managed low- to mid-level customer complaints.

Customer Service Associate

During a summer break from school, returned to my former employer and was given a promotion to department supervisor due to my dedication, skills, and knowledge of the store despite only being able to commit to the role for my summer break. As Supervisor, responsibilities included all those of Customer Service Associate, plus: working with Operations Manager on weekly schedule for employees, resolving mid- to high-level customer complaints quickly and efficiently, serving as manager on duty for opening or closing entire store, and leading a group of 6 Customer Service Associates.

Customer Service Supervisor

Handled sales and returns, answered and managed phone lines, guided customers through credit card application, closed out cash registers in entire store and completed daily deposits into the store safe, managed low- to mid-level customer complaints.

An experienced marketing team leader, who manages plans and budgets for higher education, health care, and automotive clients, and a history of being promoted from within. A fast learner and strategic thinker, I enjoy taking on new challenges and learning new skills. My attention to detail and determination ensures that projects are executed to the highest standards, on budget, and on time.

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