Sheng Wei SHI's Linkedin Analytics

I still remember the skepticism on the boss's face when I proposed reallocating their entire digital budget to Facebook ads. "But everyone says Facebook is saturated," they argued. Six weeks later, their lead generation had doubled while cost-per-acquisition dropped by 37%. This wasn't luck—it was the culmination of 14 years mastering the digital marketing landscape, with a particular passion for Facebook's ecosystem. My Facebook ads journey began conventionally enough: managing small campaigns for local businesses. Yet the platform's true potential revealed itself at the intersection of detailed audience segmentation and inventive storytelling. While others were still focused on impressions and followers, I was building conversion-optimized funnels. The method behind my results: For Learners' Lodge, I revolutionized their enrollment approach by first establishing authority through organic search and then deploying precision-targeted Facebook campaigns that retargeted warm prospects. The result? Double the tuition inquiries with the same marketing budget. When NTUC needed to boost membership sign-ups, I didn't just create ads—I completely revamped their form experience and then created a Facebook campaign that qualified prospects before they ever clicked. The management was amazed by both the quantity and quality of new members. It wasn't just about throwing money at ads. It was about understanding the audience, crafting hyper-personalized experiences, and leveraging AI tools like Perplexity to refine strategies. I dove deep into data, optimized campaigns, and created a seamless funnel from organic search to retargeting via Meta ads. The result? A significant surge in qualified leads at a fraction of the original cost. But that's not where the story ends. My journey in digital marketing is a constant quest for innovation. I thrive on solving high-stakes challenges. From optimizing cost-efficient lead generation for the Ministry of Car to launching and scaling Live Great TV from scratch, achieving 1M+ views and 25K subscribers in six months. My approach is rooted in practical application. I don’t just talk about AI and digital strategies; I use them to create tangible results. From optimizing Facebook ad campaigns to getting online subscriptions for the Bitsmedia Muslim Pro App, I focus on delivering measurable impact. Let’s talk about how we can drive your business forward.