Manfred SHI's Linkedin Analytics

✅ More than 12 years of experience in digital marketing, most focusing on business value creation through lead generation. ✅ Substantial experience in 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠(𝐒𝐄𝐌). Optimised to collect all relevant leads at a low cost. ✅ Able to translate data analytics into actionable insight and develop business cases for new value creation and improve BAU performance, thus increasing ROI on digital marketing initiatives. ✅ Co-host of the Three Marketeers Show with an average of 400 replays per episode. tiktok.com/@thethreemarketeersshow youtube.com/user/ManfredShi facebook.com/manfredshisw ✅ I kept myself updated with the current trends and methodologies and just completed a 6 months program that specialises in digital sales and marketing conducted by the Boston Consulting Group (BCG). During the past 6 months, we deep-dived into new and emerging digital marketing concepts and tools. My team came in first position in the key segment of the program which was a hackathon based on real world needs, analysis and recommendations for BCG's client. My team came in top 2 for the social media project and I also achieved top 10 in the cohort for the SEM project. The world of digital marketing is an ever-changing one and it is imperative that all marketing practitioners keep abreast of new techniques and statistical data on ways to reach, convert and retain consumers. Personally, I attend conferences and seminars for marketing professionals regularly and subscribe to multiple marketing publications and newsgroups. Effectively utilising my skills in these areas for my work has been extremely rewarding. 🎯 𝐒𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐦𝐲 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 Search Terms in Google: “JC Tuition” Ranks in the top two in the Search Engine Result Page (SERP) Search Terms in Google: "JC Cut off points" Rank 1st in the Search Engine Result Page (SERP), increase website unique visitors by 5x in less than 1 month, indirectly drives more sign ups. Achieved a viewership in excess of 1,000,000 within 6 months and a subscriber base of 25,000 far exceeding initial KPIs and establishing the channel and organisation as the pioneers in the platform for the industry in SEA Live Great TV: https://www.youtube.com/watch?v=lb8rvov72FU Revamp New Membership sign-up form for NTUC, increase sign up via FB sponsored ads. http://bit.ly/NTUCMember 🚀You can reach me via [email protected]