IDEKU

a. Led Meta Ads campaigns to generate qualified sales leads for Ideku’s POS solution.
b. Enhanced market positioning by aligning product features with customer needs, improving product-market fit.

Performance Marketing Manager

Bitsmedia

a. Optimized paid acquisition strategies for the Muslim Pro App, resulting in improved free trial-to-paid subscription conversions.
b. Developed targeted Custom Product Pages for key app features, improving conversion rates.
c. Enhanced user onboarding processes to increase account sign-ups.

Paid Acquisition

Ministry of Car

a. Optimized ad campaigns to significantly reduce acquisition costs for Ministry of Car.
b. Increased mobile app installs for 2nd Hand Mall through strategic Facebook Ads campaigns.
c. Designed email nurturing campaigns that improved customer retention and repeat sales.

eCommerce Digital Marketing Manager

Learners' Lodge

a. Secured top search engine rankings for competitive keywords, driving significant organic traffic growth.
b. Identified high-value keywords using Ahrefs to boost conversions.
c. Successfully mitigated negative SEO attacks to restore search engine rankings.

Growth Marketing Manager

National Trades Union Congress (NTUC)

a. Spearheaded the development and implementation of the new online membership form.
b. Introduced SEM, Facebook and programmatic buying to boost online form registrations.
c. Managed a team of 3 executives.

http://bit.ly/NTUCMember

Principal Specialist

Fuji Xerox Singapore

- Lifted Fuji Xerox Singapore brand perception through digital channels and drive straight to sales.

- Managed digital marketing plans to drive customer engagement across all digital channels including the web, SEM, eDM via Eloqua and social

- Implemented the following strategy for lead acquisition
a. Drive high quality and cost effective leads while cutting cost per lead
b. Expand our customer base through significant lead generation mainly through SEM and growth of email database
c. Strengthen the current customer relationships by sharing relevant, targeted and engaging content
d. Build community that the clients share information that drives word of mouth, recommendation & referrals

- Worked in close cooperation with regional office for Corporate Website revamp project
- Implementation of tracking parameters and analytics best practices to qualify ROI on digital marketing  initiatives
- Drives registration to our trade show


D E L I V E R S
- Leads to Opportunity at 50% conversion
- Leads to Won at 11.27% conversion
- Total opportunity increases by 12.35% 
- Win rate increases by 3%
- The number of new accounts increases by 24.04%

Online Marketing Associate Manager

Great Eastern Life

This role blends business, technical and product management skills to deliver results that will have a business impact within S.E.A. The role requires to provides Mobile Engagement Solution for Great Eastern Live Great Programme (Loyalty Programme).


R E S P O N S I B I L I T I E S:

- Work with local teams in Malaysia, Indonesia and Singapore to review and streamline new media campaigns and daily engagements across the organisation
- Oversee regional marketing campaigns in a consultative role to bring the best practices to mobile initiatives.



A C H I E V E M E N T S:

- Provide Great Eastern with mobile marketing solutions that increase consumer interaction via smart mobile marketing strategies and tactics.
a. Live Great - Health & Wellness iPhone App 
b. Great Eastern Live Great iPad App
c. Great Eastern 21 Days iPhone/ Android App.
d. Mobile Portal Management with strategic aim to provide value added services. Please visit m.greateasternlife.com

In Mob-Ex 2013, I won Gold Award for Best Brand Awareness Campaign for Great Eastern 21 Days App.

In Loyalty and Engagement Awards 2013, I won Gold Award for Best Use of Social/ Mobile for Great Eastern 21 Days App. 
Please visit http://www.marketing-interactive.com/great-eastern-le-2013-brand-year/

In Marketing Excellence Awards 2013, I am a finalist in Mobile Marketing Excellence.

In Mob-Ex 2014, I won Sliver Award for Best Use of Incentives and Rewards and  
a Bronze Award for Best Original Content for Live Great - Health & Wellness iPhone App.

Web Marketing Assistant Manager

TECMO KOEI Singapore Pte Ltd

- Explores nearly all possible perspectives to an idea and its numerous applications.

- Taking calculated risk and grasp idea holistically while noting the details.

- Involve in various platform game planning, designing and implementation

- Station in Japan from Sep 2008 to Sep 2009


A C H I E V E M E N T S:

- PSP Project (Romance of the Three Kingdoms 9)

- iPod Touch Project (Nobunaga’s Ambition Touch)
 Please refer to http://www.gamecity.ne.jp/nobuzen/ip/e/

- Flash Project (Bandit King)

- MMORPG (Romance of Three Kingdoms Online)
 Launched in Japan, Korea, China and Taiwan

Game Programmer

ST Electronic(Training & Simulation)

- In Military Flight Software Maintenance, I demonstrate not only mastery of the core role, but also the ability to take on new projects that are both challenging and critical to the project's growth.

Senior Engineer

Singapore Computer System

- In Military Analytics Software Development, I excel at the core elements of my job like C++ coding and debugging, but also learn other tasks that extend well beyond the scope of my role

Senior Programmer Analyst

📊 Meta Ads Strategist | AI-Powered Performance Marketing | Scaling Advantage+ Campaigns

📊 Meta Ads Strategist | Turns insights into impact with data-driven campaigns.

✅ Combines search and social ads to fill the pipeline with decision-makers, not just contacts
✅ Tests, track and optimizes every campaign step to lower lead cost and maximize ROI
✅ Customizes messaging based on AIDA framework, turning awareness into actions that increases conversions

My edge? I don't just run campaigns. I engineer complete growth ecosystems. From creative strategy to conversion optimization, every step is optimized for performance in the privacy-first era.

14+ years performance marketing 

Ready to scale profitably? Let's connect. 🚀

Most public speakers think stage presence is about confidence. They're wrong.

I used to walk on stage talking.

Filling every second with words because silence felt like failure.

Then a speaking coach told me something that changed everything:

"Confidence is loud. Command is silent."

Here's what actually works when you step on stage:

1/ Walk to center without speaking

Your audience forms their first impression in 7 seconds.

Not from what you say.

From whether you look like you own the space.

Walk deliberately. Say nothing.

Let them wonder what's coming.

2/ Find two people. Lock eyes. Three seconds each.

This sounds uncomfortable, but it works.

Most speakers scan the room like they're looking for an exit.

You? You're choosing who to connect with first.

Three seconds of eye contact signals, "I see you. I'm here for you."

3/ Take one visible breath

Not a nervous gulp.

A deliberate, chest-expanding breath that shows you're in complete control.

This does something unexpected to your audience.

4/ Center your hands

Place them at your torso. Not fidgeting. Not hidden.

Just... present.

This position grounds you and signals openness.

Then, and only then, speak.

Here's what I didn't expect:

The silence before you speak creates more tension than anything you'll actually say.

And tension? That's what makes people lean in.

When you rush to fill the silence, you're actually...

What's the worst thing you did the first time you spoke on stage?

(Mine involved forgetting my opening line and saying "um" 47 times in 3 minutes.)

FRom prestonchinspeaks

Manfred SHI

✅ More than 12 years of experience in digital marketing, most focusing on business value creation through lead generation.

✅ Substantial experience in 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠(𝐒𝐄𝐌).
 Optimised to collect all relevant leads at a low cost.

✅ Able to translate data analytics into actionable insight and develop business cases for new value creation and improve BAU performance, thus increasing ROI on digital marketing initiatives.

✅ Co-host of the Three Marketeers Show with an average of 400 replays per episode.
tiktok.com/@thethreemarketeersshow
youtube.com/user/ManfredShi
facebook.com/manfredshisw


✅ I kept myself updated with the current trends and methodologies and just completed a 6 months program that specialises in digital sales and marketing conducted by the Boston Consulting Group (BCG). 

During the past 6 months, we deep-dived into new and emerging digital marketing concepts and tools.

My team came in first position in the key segment of the program which was a hackathon based on real world needs, analysis and recommendations for BCG's client. My team came in top 2 for the social media project and I also achieved top 10 in the cohort for the SEM project. 

The world of digital marketing is an ever-changing one and it is imperative that all marketing practitioners keep abreast of new techniques and statistical data on ways to reach, convert and retain consumers. Personally, I attend conferences and seminars for marketing professionals regularly and subscribe to multiple marketing publications and newsgroups. Effectively utilising my skills in these areas for my work has been extremely rewarding.

🎯 𝐒𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐦𝐲 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬
Search Terms in Google: “JC Tuition”  
    Ranks in the top two in the Search Engine Result Page (SERP)

Search Terms in Google: "JC Cut off points"
    Rank 1st in the Search Engine Result Page (SERP), increase website unique visitors by 5x in less than 1 month, indirectly drives more sign ups.

Achieved a viewership in excess of 1,000,000 within 6 months and a subscriber base of 25,000 far exceeding initial KPIs and establishing the channel and organisation as the pioneers in the platform for the industry in SEA
Live Great TV: https://www.youtube.com/watch?v=lb8rvov72FU

Revamp New Membership sign-up form for NTUC, increase sign up via FB sponsored ads.      http://bit.ly/NTUCMember

🚀You can reach me via marketing@manfredshi.com

📊 Performance Marketing Specialist | 14 Years Meta & Google Ads Expertise | Scaling Lead Generation

Mandy sat at her desk, staring at her math homework. Another bad grade. She threw her pencil down.

"This is so unfair," she muttered.

Her mom was too busy with work to help her. Her classmates were too loud during study time. Mr. Chen explained things too fast. The school library closed too early. Her room had no air-con.

Every day, Mandy had a new reason why she couldn't get better at math.

One Saturday, Mandy's older cousin Maya visited. Maya found Mandy lying on the couch, watching videos.

"What's up?" Maya asked.

"Nothing. I'm terrible at math, and there's nothing I can do about it."

Maya sat down. "Can I tell you something? When I was your age, I blamed everyone too. My teacher, my friends, and even my little brother for being noisy. Want to know what changed?"

Mandy shrugged.

"I realized something," Maya continued. "I couldn't change my teacher. I couldn't make my friends quieter. But I could change what I did about it."

"Like what?" Mandy asked.

"I started asking questions when I didn't understand. I found quiet spots to study, like the park bench near our house. I watched videos online when my teacher went too fast. Small things. Things I could actually control."

Mandy thought about this. She couldn't change her mom's work schedule. 

She couldn't make her classroom quieter or make Mr. Chen slow down.

But maybe she could do something.

The next week, Mandy tried something different. Instead of saying "I can't because...", she started asking "How can I...?"

How can I practice more? She found free math games on her tablet.

How can I understand better? She stayed after class twice to ask Mr. Chen questions.

How can I focus at home? She moved her homework to the kitchen table instead of her room.

Nothing changed overnight. Mandy still struggled. But something felt different. She wasn't waiting for things to get easier anymore. She was making them easier, bit by bit.

Three months later, Mandy got a B on her math test. Not perfect, but better.

Mr. Chen smiled. "Nice work, Mandy. What changed?"

Mandy thought about all her old excuses. Her parents, her classmates, her teacher, her school, her room. None of those things had changed.

But she had.

"I stopped waiting for things to be perfect," Mandy said. "I just started trying."

That night, Mandy realized something important. She couldn't pick her starting point. Some kids had tutors. Some had quiet houses. Some just found math easy.

But from wherever she started, she could choose to move forward. Or she could choose to stand still.

The choice was hers. It always had been.

Marketing strategies aren't about having a plan. They're about knowing which question to answer first. Most marketing professionals think they need to start with tactics.

They're wrong as usual. 😅 

Tactics get activity. Strategy gets results.

Here's what actually works when building a marketing strategy:

Because 68% of marketing plans never get fully executed. 

Not because the tactics were wrong, but because teams couldn't answer one simple question: 

"Why are we doing this?"

If your team can't connect your marketing activities to business outcomes in one sentence, you don't have a strategy problem. 

You have a clarity problem.

They jump straight to channels and campaigns. "Should we do LinkedIn ads or Google?" "How many posts per week?"

But strategy isn't a channel decision.

It's a sequencing decision.

The companies that win? They follow a specific order:

1. Research first (not assumptions)

2. Define objectives (not activities)

3. Know your audience (not everyone)

4. Position your value (not features)

Then—and only then—choose tactics

Let's say your goal is "increase revenue by 20%."

Most teams immediately ask, "What campaigns should we run?"

Wrong question.

The right sequence:

First: "Who are our highest-value customers?" (audience)

Then: "Why do they choose us over alternatives?" (positioning)

Then: "Where do they make decisions?" (channels)

Finally: "What campaigns convert them?" (tactics)

See the difference? Same goal. Completely different execution.

WHAT IF you applied this tomorrow?

Before your next campaign planning meeting, try this:

Ask your team to write down, in one sentence, why this marketing activity matters to the business.

Not "increase engagement."

Not "build brand awareness."

But the actual business outcome.

If you get 5 different answers, you've just found why your marketing isn't working.

The best part? Once everyone can answer that one question, everything else gets easier. 

Your channel choices become obvious. 

Your messaging writes itself. 

Your budget allocation becomes...

Paid ads aren't about creativity. They're about reciprocity. Better copy gets clicks. Reciprocity gets conversions.

Here's what's actually happening with your ads:

You're asking prospects to:

1. Stop scrolling

2. Watch your 60-second video

3. Fill out a 7-field form

4. Book a discovery call

5.  Show up at 2pm on Tuesday

But here's the question nobody asks:

What have you given them in return?

Not features. Not benefits. Not "industry-leading solutions."

I'm talking about tangible outcomes. The actual end state after their problem disappears.

Show them life AFTER the pain is gone: 

→ Not "we increase productivity" 
→ But "you leave work at 5pm instead of 8pm"

→ Not "we streamline operations" 
→ But "your team stops asking you the same questions 47 times."

→ Not "we boost revenue" 
→ But "you finally afford that second hire you've been delaying."

Here's the litmus test most marketers skip:

Before you spend a single dollar on ads, send your "creative" to 5 friends.

Not marketing friends. Real humans.

Ask them, "Would you click this? 

Would you fill this out? 

What's in it for me?"

If they hesitate, your prospects will ghost you.

Your friends won't lie to protect your ad budget. Your analytics will.

The brutal truth?

If your own network wouldn't respond to your ad for free, strangers definitely won't respond when you interrupt their feed.

Test first. Spend second.

Have you ever tested your ad on friends first? 

Or did you learn this lesson the expensive way...?

When my daughter was young, she taught me something I'll never forget. Here's what happened:

She'd been struggling to tie her shoes for weeks. 

Yesterday, she got one loop right. Just one.

I could've waited for the perfect bow. 

Instead, I celebrated that single loop like she'd won an Olympic medal.

Her face lit up. This morning? She tried again without me asking.

Here's what hit me:

I do this backwards in so many parts of my life.

I wait for the big win. The completed thing. The perfect execution. The final result.

Meanwhile, the people around me are getting one loop right every single day. And I'm silent.

Small wins build momentum. 

That tiny victory gives people the fuel to keep going. It's not about lowering standards. It's about seeing the effort.

Praise beats criticism 10:1. 

One "I see what you did there" does more than ten "here's what you missed." People remember how you made them feel.

Celebration creates courage. 

When small efforts get noticed, people try harder things. They take risks. They grow.

The reality:

Most of us are drowning. Rushing between everything. Living task to task.

We forget that the person in our life who finally figured something out? 

They need to hear "I'm proud of you" just as much as my daughter needed to hear it about her shoe loop.

It takes 10 seconds.

"I noticed how hard you worked on that." "That was really thoughtful." "I see you trying."

Ten seconds.

But those ten seconds might be what keeps someone trying tomorrow.

I'm guilty of this too. 

Last week I pointed out what was wrong three times. I said what was right zero times.

I'm changing that.

Starting today, I'm praising one small win before I mention what needs work. 

I'm noticing the loop, not just waiting for the bow.

Because here's the truth:

The people who changed my life didn't just recognize my wins.

They recognized my trying.

And that made all the difference.

What's one small win you could celebrate in someone's life today?

P.S. If this resonates, save it for the next time you're rushing through your day. We all need the reminder.

LinkedIn engagement isn't about getting comments. It's about converting them. Most content creators think they need more impressions.

They're wrong.

Vanity metrics get you dopamine hits. Conversion metrics get you clients.

Here's what actually works for LinkedIn organic:

How many of your last 50 comments turned into actual revenue?

If you're like most creators, you're celebrating engagement while your bank account stays the same.

You're not alone. 87% of LinkedIn creators stop at the like button and wonder why their "personal brand" isn't paying bills.

The funnel isn't broken. You're just stopping at step one.

Here's the LinkedIn organic funnel nobody talks about:

Comment → DM → Meeting → Revenue

Not: Post → Likes → Nothing

Every comment is a warm lead you're probably ignoring. Every DM is a conversation you're not starting. Every engaged follower is a potential client you're not closing.

The content gets them interested. Your follow-up gets them paying.

Here's the framework I use every single week:

1/ Audit Your Engagement

Check your last 5 posts

Identify comments from your ICP (not just "great post!" replies)

Mark anyone who engaged thoughtfully

2/ Move From Public to Private

DM them within 24 hours (not a pitch)

Reference their comment specifically

"Hey [Name], Loved your point about [specific thing]. I'm curious. How are you currently handling [related challenge]?"

3/ Transition to Calendar

If they reply with a real problem, suggest a quick call

Not: "Let's chat about how I can help you."

Instead: "I've solved this exact issue for 3 clients. Want to jump on a 15-min call? I'll share what worked."

4/ Close With Context

Meeting happens → Send proposal within 48 hours

Reference the original comment that started the conversation

Show them you remember the journey

So here's what I want you to try this week:

What if you treated your next 10 thoughtful comments like warm leads instead of vanity metrics?

Pick one post. Find 3 people who left real comments (not emojis). DM them today.

Don't pitch. Just start a real conversation about the problem your post addressed.

See what happens when you actually work the funnel instead of just celebrating at the top.


Question for you: What's stopping you from DMing people who engage with your content? Fear of being "salesy" or just haven't thought about it?

Drop your answer below. 

(And yes, I'll actually DM you if your comment is thoughtful 😉)

Conversion AI for your pricing and product pages | Co-Founder @ Tailo AI

Skip the MBA. Go make $10 instead.

Not $10K. Not $100. Just ten dollars.

From a stranger. Online. This week.

Here's what you'll learn that no business school will teach you:

Week 1: You'll discover people don't buy what you think they need. They buy what they feel they need (this realization alone is worth $200K in tuition)

Week 2: You'll learn to handle rejection 47 times before breakfast. Your classmates are still role-playing "difficult conversations"

Week 3: You'll figure out pricing, positioning, and payment processors. The MBA curriculum is still on Porter's Five Forces.

Week 4: You'll meet 3 people who actually did the thing you're trying to do. They'll tell you the truth. For free. Because you're in the arena with them.

The MBA grad has a network of other people with no revenue.

You'll have a network of people who've figured out how to extract value from the market.

I'm not saying education is worthless. 

I'm saying if you can't make $10, you can't make $10M. 

The skills are the same - just the zeros change.

The market is the greatest teacher you'll ever have.

And it charges way less than $150K.

So here's my challenge: Before you apply to business school, go make $10 from someone who doesn't know you. Sell something. Build something. Solve something.

If you can't do that, the MBA won't help you either.

If you CAN do that? You probably don't need it.

Most founders think scaling means hiring better people. Smarter. Faster. More experienced. Great businesses aren't built on unicorns.

They're built on systems that make normal people perform like unicorns.

Because if your business breaks when one A-player leaves, you don't have a business.

You have a hostage situation.

Here's what actually works:

1/ Build decision-making into the process, not into people

High-performing businesses are boring. They run on SOPs, checklists, dashboards, and clear KPIs.

Your team should know what a win looks like without guessing.

They should know what to do when problems happen without asking.

Not because they're geniuses. Because the system removes ambiguity.

Think about McDonald's. You don't find Gordon Ramsay flipping burgers. You find 17-year-olds running a billion-dollar system—because every process is pre-decided, tested, and foolproof.

2/ Design for C+ players to deliver A+ results

The founder who wins isn't the one with the smartest team.

It's the one who removes unnecessary thinking from the equation.

Not because people are dumb. Because clarity is more powerful than talent.

When your system is dialed in, even average performers produce exceptional outcomes. The machine carries the weight.

That's not micromanagement. That's operational maturity.

3/ Create freedom through structure, not chaos through "empowerment."

If you're constantly chasing "better people," you're building a business that relies on luck.

If you build better systems, you create freedom—for you and your team.

Your team should be able to execute at 80% without you hovering.

That's when you know you've built something real.

So stop blaming the players.

Fix the game.

Your business doesn't need superheroes.

It needs a game plan that turns normal humans into high performers on repeat.

That's how you scale.

That's how you sleep at night.

That's how you build something that outlives you.

What's the one process in your business that breaks every time someone new touches it?

Drop it in the comments

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