Maninder Paul

Hotwire

Director - Paid Media 

Fintech Fringe

Head of Digital

Deliver impactful campaigns & tailored training to enhance digital presence and engagement strategies.

Marketing Specialist & Social Media Trainer

ROOTS INSPIRE

- Developing LinkedIn organic (thought leadership content) and paid strategies
- Creating content strategy and content across marketing channels - website, newsletter, social media channels, and events
- Enhancing newsletter strategy to improve the overall open rate and increase sign-ups
- Collaborated with the remote web development team to enhance the website's user experience and increase organic traffic through SEO strategy

Marketing Consultant

Fifty Five and Five

Paid Social Strategy and multi channel implementation for a Large Tech client across PPC, LinkedIn, META and Programmatic.

Paid Media Consultant 

Unmind

- Led Paid strategies for demand and generation campaigns → 30% brand uplift, 40% sales pipeline growth.
- Drove 3x conversions (MQLs) with Account-Based Marketing on LinkedIn and HubSpot targeting high-value accounts.

Growth Marketing Consultant

Accenture

Account Management role focused on leading integrated marketing campaigns in Media, Tech, Telecoms, and Professional Services.

Led key account marketing to devise and execute go-to-market strategies, driving sales and maximising ROI in EU markets.
Engaged with C-Suite level Account Leadership teams to enhance brand and product visibility.
Supported bids and sales by identifying synergies for joint campaigns and upsell/cross-sell opportunities.
Collaborated across functions and locations to create compelling content for various communication platforms (SharePoint, Newsletters, Email campaigns, Client postcards).

Key Projects:
- Launched the world's largest SAP implementation and a mobile health pilot in Africa for a major telecom.
- Salesforce CRM implementation for a leading media and technology brand.

Marketing Manager, UK & Ireland (FTC)

GSMA

Managed marketing strategy (ATL&BTL), PR, Communications, and Events for a £400k global project across Automotive, Education, Health, and Smart Cities.

- Built partnerships with senior directors and C-suite from companies like Telefonica, Orange, KT, Qualcomm.
- Led a £50k website revamp introducing new branding and content, coordinating with external suppliers and internal teams (IT, brand, business heads) for timely content delivery within digital policies.
- Enhanced digital customer journey, improving web traffic by 25% through strategic inbound user engagement - messaging, content, design.
- Managed monthly newsletter's design, content, technical aspects, branding, distribution, and customer segmentation.

Key projects:
Connected Living at Mobile World Congress 2012
GSMA Mobile Health University Challenge 2012 (£100k)
Cyber University Japan Infomercial and Digital Campaign
Smart Cities Webinars (£150K)

Marketing Manager (FTC) 

Institution of Engineering and Technology (IET)

- Developing and managing global professional communities, uniting senior academics, policy makers, and industry experts across Information, Communications, and Technology (ICT) sectors.
- Launched an online community hub ↳ engaging 10,000+ members from corporates and academia.
- Managed stakeholder relationships and corporate partnerships with Microsoft, BAE Systems, QinetiQ, and UK and international educational institutions, increasing sponsorship revenues by 15%.

Marketing Manager, Communities (FTC)

B2B Marketing Specialist with over 15 years of demonstrated success in driving growth and innovation within the SaaS, tech, and media sectors.  

My expertise transforms complex marketing challenges into scalable, measurable successes, ensuring sustained business growth and market leadership.

Digital Marketing Director & Social Media Trainer (Facebook Ads and LinkedIn Ads)

I am a Digital Marketing Specialist with over 20 years of experience in leading content marketing campaigns, social media strategy and paid advertising for a wide range of clients from B2B and B2C including Tech, Fintech, Healthcare, Professional services and Membership organisations, and more.

I enjoy the working with diverse clients and helping them build their brand.

Managed #FinTechChat - a weekly Twitter Chat to engage and share knowledge with influencers and wider Tech and Fintech community. Whether you are a startup, small business or a large corporate, this is a great place to build your credibility. The topics range from knowing how to launch your own startups to new trends in blockchain and other technologies.

• I am client-focused and result-oriented with a strong commercial mindset to effectively manage projects in a highly competitive environment.
 
• I have worked extensively on cross-functional projects building strong relationships with clients over the last decade.
 
• I am highly passionate about all things digital and love creating new opportunities for my clients through online conversations, trends and community building.

#facebookads #linkedinads #paidsocial

Taplio

Maninder Paul's Linkedin Analytics

Maninder Paul

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Maninder Paul's Linkedin Analytics

Maninder Paul

Want to drive more opportunities from LinkedIn?

Maninder Paul's Linkedin Analytics