NovoTrax

NovoTrax develops technology used to power Smart Cities, Smart Schools, and related "smart" services. We focus on the very simple concept of task execution. Uniquely, we integrate Information Technology (traditional computing) solutions with Operational Technology (event, process, and device monitoring) solutions at scale.

Senior Vice President Strategy and Growth 

CIENCE

Responsible for strategic planning and execution of sales strategies aligned with corporate goals for the region while analyzing regional market trends to identify growth opportunities and potential risks.

Regional Vice President of Sales

Developed and implemented comprehensive sales strategies across international markets to secure 
clients worldwide.

Built and maintained strong relationships with global customers, negotiated contracts, and led a team 
to exceed sales targets.

Experienced in navigating diverse regional markets while staying ahead of industry trends and market 
dynamics to drive business growth.

Grew and managed LaTam team of 4 /  EMEA team of 2.

Head of Global Sales

ELEMENTS

Drove business development vision and strategy to maximize revenue of this interior design firm serving clients in wide-ranging markets, including technology, healthcare, and government. Develop and execute sales forecast and annual business plan. Devise and implement strategies to increase client base. Direct design and marketing team in creating customized sales and design presentations. Pitch to C-suite client executives. Oversee 13 direct reports across 9 business units and interface regularly with 30+ sales executives. Manage significant  internal budget and multimillion-dollar client budgets.

Generated multi-million dollar revenue in new business and contracts despite limited approved travel due to COVID-19 pandemic by developing and delivering compelling virtual presentations.

Shaped sales strategy in new business verticals locally and nationally, yielding significant annual revenue.

Sustained excellent customer satisfaction rating over 2-year period by executing projects on time and on budget.

Leveraged existing network throughout large tech business sector to reinforce sales and marketing efforts.

Integrated 10 additional employees following merger with prior entrepreneurial venture (3D Identity), evaluating skill sets to align new staff to appropriate projects.

Owner 

3D Identity

Established and oversaw day-to-day operations of this commercial real estate, architectural products, and design-build firm. Led business development and client strategies. Drove sales strategy for new verticals locally and nationally. Coordinated and executed sales forecast. Managed creation of sales and design presentations. Directed team of 10 designers, project managers, and sales specialists. Controlled significant internal budget and multimillion-dollar client budgets.

Grew company from small startup with 0 employees to multi-million dollar enterprise over 6-year period, later merging. Rolled over and transformed single client from prior venture (Vision Lighting) into hundreds of clients nationally and internationally.

Orchestrated delivery of 5 million+ square feet of designed office space and multi-million dollar revenue by building and training high-performing design and project management team.

Maximized business development and client generation by fostering relationships and opportunities within personal network.

Co-Founder

Vision Lighting & Design

Built commercial real estate, architectural products, and design-build firm from ground up, overseeing all operations, including sales. Produced design and marketing materials for pitches. Cultivated client relationships and negotiated deals. Collaborated with national manufacturers to deliver products locally and nationally.

Established direct-to-consumer business model in lighting distribution sector, realizing seven figure annual revenue.

Created first integrated branded client experience with lighting, music, and signage for multiple national retail clients.

Owner

Design Lighting

Founding Partner

Gordon Sign

Creative Director, Special Products Development Team

At NovoTrax, I am dedicated to developing innovative strategies that drive growth and expand market reach. My experience as a business owner sharpened my sales and leadership abilities, equipping me to identify and capitalize on regional and national market trends effectively. By crafting comprehensive sales strategies and building robust global customer relationships, I have consistently delivered collaborative success in entrepreneurial settings.

Proficient in sales forecasting, I combine analytical expertise with a deep understanding of industry dynamics to align strategic planning with corporate objectives. My entrepreneurial background has enabled me to build and lead high-performing teams across The Americas and EMEA, driving sales acceleration and establishing a proven track record of exceeding targets. The team's unwavering commitment to excellence and strategic innovation has been instrumental in achieving significant client growth and long-term success.

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