Lighthouse SA

Performance Marketing Team Leader

Ogilvy Cyprus

Manages the progress and reporting of performance team projects. Coordinates the development and implementation of the strategy planning and performance management program. Integrates planning and performance into clients’ advertising requirements, innovation and process improvements efforts, and budget development and other related management activities. Supports departments through consulting, measurement selection, data analysis, performance reporting, training and coaching.

Director of Digital Performance and Innovation

Tempo OMD Hellas

LearnWorlds

Performance Marketing Manager

Nova

Development, implementation and control of all B2C and B2B strategies for paid online performance advertising for the purpose of increase in: online sales, defined conversions, website traffic, newsletter open rate, brand awareness, reach, engagement, video views and other metrics, on different online performance advertising channels (internal and/or external).

Creating, monitoring and optimisation of PPC, SEM and retargeting campaigns on Facebook, Google, Programmatic and other online platforms including identification of target, segment target groups and creative requests for the purpose of achieving defined KPIs for several markets.

Using tests on Facebook and Google platforms, recognising and applying digital performance marketing best practices and innovations.

Efficient media buying budget management and optimisation of spending thereof on performance and awareness campaigns for the purpose of increasing the sales with CPA minimisation.

Cooperating with internal Web, UX and design teams for the purpose of creating quality content and landing pages.

Balancing strategies for the purpose of organic (SEO) and paid (PPC) search result optimisation
Involvement in development of all creative content - visuals, videos, copies, landing pages for performance campaigns for the purpose of online sales increase.

Actively using dynamic advertising and remarketing.
Actively using Tag Manager and enhanced ecommerce system.
Preparing and analysing different quantitative and qualitative reports to better understand users, competition, markets, campaigns or digital performances, etc.

Continuous monitoring of technology development trends for digital marketing support, defining and introducing tools and/or resources which will improve the development of digital performance marketing.

Actively participating in digital campaigns and projects, independently, in team or in cooperation with third parties outside the company.

Digital Performance Manager

AMD Telecom S.A.

Setup, manage and optimise PPC campaign components on Google & Social Media Advertisement Platforms.
Budget forecasting across all advertising platforms analyse data, monitor, and communicate campaign performance 
Use of Google Analytics, and other measurement tools, to take decisions on design and execution of campaigns in digital platforms.
Create performance reports for campaigns and ensure campaigns are staying within established key performance metrics and budget.
Daily collaboration with marketers, strategists and copywriters.
Performs technical site analysis, competitive/keyword research, and link analysis.

Mindshare

Performance & PPC Planning

Post Digital Marketing Ltd

Digital Marketer

BaaS

Head of Accounts & Brand Effect Manager

Athens Orthopedic Center

Digital Marketing Consultant

Certified Digital Marketing Consultant with a demonstrated history of working in the marketing and communication industry. Skilled in Digital Advertising, Creative Writing, and English. Strong marketing professional with a Master's Degree focused in Marketing & Communication Specialised in International Marketing from Athens University of Economics and Business.

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