Ridecell

• Reported 47% increase in B2B leads Q-o-Q from the webinar program
• Coached, managed and budgeted for writers and agencies to build high quality short- and long-form content like, blog posts, whitepapers, webinars and emails 
• Harnessed the knowledge of product experts to inform and educate prospects and customers
• Established impactful SEO best practices to leverage hi-volume keywords to increase discoverability 
• Managed relationships with leading trade publications in the US, Europe and the UK to evangelize Ridecell’s enterprise software
• Partnered with product marketing teams and internal and external subject matter experts to identify new personas and support GTM activities
• Reported on content marketing efforts to recommend new strategies to optimize content

Marketing Manager - Growth Content

Verizon Connect

• Reported a 101% increase in organic traffic Y-o-Y and exceeded lead targets from downloadable assets
• Led and executed multi-channel content strategy to generate demand for Verizon Connect’s fleet management solution in the US, Canada and Mexico 
• Guided internal and external agencies to create full-funnel, legally approved customer-centric content including – ebooks, articles, webinars, emails, infographics and customer success stories
• Responsible for overall content budget, allocation, and vendor management
• Owned the calendar, voice and best practices for the editorial operations including content syndication
• Partnered with SMEs, Product Management, PR, Sales, Field Marketing, Go-to-market and Business Intelligence teams to conceptualize thought leadership content 
• Built a solid understanding of product features and selling proposition to create compelling narrative addressing various customer personas 
• Introduced the Voice of Customer (VoC) in all content based on customer insights gathered from surveys, interviews and customer observations 
• Successfully project managed large scale content operations across geographies and regions while maintaining consistent messaging throughout global teams
• Close watch on engagement and conversion metrics via Google Analytics, Salesforce, ON24 and Highspot to fine tune the content strategy

Content Strategist - Demand Generation, North America

CarVi

• Strategized and executed B2B and B2B2C outreach efforts within the assigned budget
• Restructured the blog and content map to establish the brand and spur demand generation 
• Leveraged all user touchpoints including social media, email marketing, and trade shows to maximize lead generation

Marketing Manager

University of California, Berkeley

One-year program in Business Administration and Project Management in an accelerated master's format. Course curriculum included:
Business Administration - Marketing, Financial Accounting, Corporate Finance, Organizational Skills, Applied Economics, Quantitative Methods, and Modelling
Project Management - Agile, Risk Management, Execution and Control, Leadership, Cost and Procurement, and Communication

Post-Graduate Student

Multiple startups

• Defined the brand and helped develop the content strategy for audience acquisition
• Leveraged marketing channels such as blogs, emails, and social media
• Managed a pool of writers to conceptualize and create stories to ensure continued user interest

Independent Consultant: Content & Marketing

eBay for Business

• Increased audience participation by 15% with community building, contests and customer stories
• Owner of the content calendar and creative assets to engage eBay sellers and increase return visits 
• Initiated a series of customer stories to amplify sellers’ success that led to 8% uptick in page views
• Managed 360-degree campaigns to increase seller engagement on the site by creating intriguing content for the blog, social media and weekly eblasts

Blog & Social Editor

Times Internet

• Managed over 15 clients in 18 months; achieved 20% retention
• Masterfully utilized marketing channels and owned and paid media to promote thought leadership content to achieve clients’ business objectives 
• Guided internal and external agencies to create video, text and live-event content to build awareness 
• Coordinated with multifunctional teams – editorial, design, web ops, sales, SEO, and marketing to effectively execute campaigns
• Collaborated with web ops team to design, build, test and launch new content templates
• Advised on risk management and audits to control expenses along with aggressive project management to streamline processes to improve efficiencies
• Managed a team of 5 full-time employees

Head of Content Marketing : Branded content, Economictimes.com

NDTV

• Consulted clients as the subject matter expert to build digital solutions to publish and monetize audio, video and textual content
• Guided clients in setting up their digital editorial operations, calendar and team KRAs
• Collaborated with and educated the web ops team to build content hubs for TV shows 
• Conceptualized and project managed brand storytelling content hubs for clients

Content Strategist & Senior Product Manager

www.holidayiq.com

• Managed seamless integration of original content, user-generated content, SEO and social media 
• Set up themes and processes to nurture and audit an online travel community to generate leads 
• Managed a team of 15 employees to efficiently run content operations
• Built a sustainable outreach program through public relations and inbound marketing

Managing Editor

Info Edge India Ltd

• Crafted the content marketing strategy to build talking points and acquire prospects
• Owner of content calendar and KPIs for community engagement, SEO, and website pageviews 
• Managed a team of 10+ content creators and community managers

Head of Content | Shiksha.com

As a content marketer, I am passionate about storytelling that leads to tangible business impact. I come with an extensive experience in content marketing with a strong editorial background topped with effective project management skills. I have led high value, multi-geography content marketing campaigns informed by SEO, thought leadership and demand generation. My innovative approach to content production and consumption led me to get a patent for Yahoo Community Commentary. 

Skills:

•	Content Marketing
•	Content Strategy
•	Editorial Management
•	SEO
•	Thought Leadership
•	Demand Generation
•	Customer Success Stories
•	Digital Marketing
•	Product Marketing
•	Webinar management
•	Web Analytics
•	Email Marketing
•	Newsletters
•	Vendor Management
•	Budget & ROI
•	Writing & Editing
•	Newsroom Operations
•	Team Management & Mentoring
•	Stakeholder Management

Technologies:
•	Google Analytics
•	ON24
•	BlueJeans
•	Highspot
•	Salesforce
•	Clearscope
•	CMS
•	Wordpress
•	Keyword search tool

Taplio

Mansi Aneja's Linkedin Analytics

Mansi Aneja

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mansi Aneja's Linkedin Analytics

Mansi Aneja

Want to drive more opportunities from LinkedIn?

Mansi Aneja's Linkedin Analytics