ergoflix France

Responsable marketing et produit pour le lancement et le développement de l'entreprise ergoflix sur le marché français.
Définition du plan marketing stratégique et réalisation de la mise en place opérationnelle.
✔ IMAGE DE MARQUE : valoriser la marque ergoflix, pour qu'elle soit connue et reconnue comme une marque de confiance ; 
✔ GESTION DE GAMMES DE PRODUIT : proposer des nouveaux produits et services qui répondent aux besoins des utilisateurs, en coordonnant le lancement de nouveaux produits et accessoires ;
✔ MARKETING DE CONTENU : accroître la visibilité d’Ergoflix et engager le public cible, avec la création et exécution d’une stratégie de contenu multicanal (web, réseaux sociaux, presse, newsletter) ;
✔ SITE WEB : informer et offrir une expérience utilisateur optimale, grâce à la conception, lancement et maintenance du site ergoflix et du blog InfoMobilité ;
✔ SEO et SEM : augmenter la visibilité d’ergoflix sur les moteurs de recherche, en optimisant la stratégie SEO.  Générer du trafic qualifié, grâce à la mise en place de campagnes SEA ;
✔ RÉSEAUX SOCIAUX : renforcer la communauté ergoflix et promouvoir nos valeurs, nos engagements et nos produits, avec une stratégie de présence et d’engagement sur les réseaux sociaux clés (LinkedIn, Facebook, Instagram, YouTube) ;
✔ ORGANISATION ÉVÉNEMENTS : accroître la notoriété d’ergoflix et établir des relations avec les parties prenantes, grâce à la planification, coordination et participation à d’événements professionnels et grand public ;
✔ RELATIONS PUBLIQUES ET PRESSE : valoriser l’engagement et le savoir-faire d'ergoflix et de ses produits auprès du public et des partenaires, au travers des relations avec les institutions, la presse et les médias ; 
✔ GESTION DE BUDGET : élaboration et suivi rigoureux du budget marketing, optimisant les ressources pour maximiser les résultats

Product & Marketing Manager

NEMERA

Management of world External Communication and Events.
✔ GLOBAL EXTERNAL COMMUNICATION PLAN: Corporate and commercial material
✔ EVENTS ORGANIZATION: booth design and event logistics (20 events/year)
✔ PRESS RELATIONS: press releases, articles and advertisements
✔ WEBSITE: Optimization of SEO and SEM
✔ SOCIAL MEDIA PLAN: Brand content and Social Media Ambassador program
✔ BUDGET MANAGEMENT

#ExternalCommunication #Brand #BrandContent #SocialMedia #PressRelations #Events #Tradeshows #Conferences #Congresses #Pharma #Healthcare

Communications Manager

Irisbus - Iveco France

Establishing guidelines for business education supporting its implementation. Coordination and management of communication activities around the Bus Range at national and international level:
✔ COMMUNICATION ON/OFF-LINE, BRAND CONTENT 
✔ BENCHMARKING and MARKET ANALYSIS 
✔ EVENTS ORGANIZATION and MERCHANDISING
✔ SUSTAINABILITY
✔ INTERNAL TRAINING
✔ BUDGET and SUPPORT for TENDERS

Marketing et Communication EMEA project Manager

Marketing assistant for French market. Participation to international activities as well: 
✔ BENCHMARKING and MARKETING ANALYSIS
✔ ON-LINE and OFF-LINE COMMUNICATION MATERIALS 
✔ EVENTS ORGANIZATION 
✔ COMMERCIAL TRAINING

Product Marketing assistant

ACTA Assistance - ARC Europe

In a hotline support platform for AUDI, VW, SEAT and SKODA, I was responsible for assisting French, Italian, English and German motorists .
✔ CUSTOMER SERVICE (Treatment of 50-100 customers per day);
✔ SERVICES BOOKING (rental cars, hotels, flights, trains);
✔ PROBLEM SOLVING for unusual situations.

Bilingual hotline customer service officer

Il Corriere Sportivo

Journalist and responsible of pages of volleyball in a  sport weekly newspaper of the Piedmont Region, based in Turin.
✔ MANAGEMENT of 7 JOURNALISTS 
✔ WRITING and PROFFREADING (10/20 articles/week)
✔ PROBLEM SOLVING

Journalist and redactor

Mondial d'Escrime Turin 2006

At the World Fencing of Turin in 2007, I was in charge of communication with the public and athletes.
✔ PUBLIC and ATHLETES CUSTOMER SERVICE 
✔ Onsite COMMUNICATION support

Communication assistant

Organising Committee for the XX Olympic Winter Games Torino 2006

During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
 During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.
♦ PRESS RELATIONS - Media Center, press tribunes, press conferences and Mixed Zone
♦ PROBLEM SOLVING

Press Assistant

Trilingual, with +10 years of experience in Marketing, Communications, Digital in international industries.

3 words to describe my way of being and working: 
ORGANIZATION. CURIOSITY. SMILE.
➥ organized in the implementation of strategic and operational plans, in the management of timings and budgets;
➥ curious and proactive in finding new ideas and solutions;
➥ always in a good mood and team spirit.

Thanks to varied professional experiences, I have been able to develop global know-how in a complex technical and scientific environment, supporting the company's growth with effective plans and effective messages.

For more information: www.manuela-basso.com 

Specialties: 
✔ Marketing and Communications
✔ Branding
✔ Digital Marketing
✔ Team and project management
✔ Events organization
✔ Press relations
✔ Competitive intelligence and Benchmarking

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