Weness

Lead of Groundbreaking ML/AI Project in Fitness Industry

Project Leadership: Led a transformative ML/AI project in the fitness sector, reinforcing our status as innovators in data-driven solutions.
Technical Mastery: Successfully navigated the complexities of time series analysis and developed predictive models, demonstrating our prowess in handling intricate datasets.
Industry Impact: Our work underlined our startup's expertise in AI/ML, showcasing our commitment to pushing industry standards forward with cutting-edge technology and strategic insights.
Practical Innovation: Balanced innovation with practical application, leading to significant advancements in predictive analytics and setting new benchmarks for excellence in our field.

Previous Experience
1st Product Software (SaaS) for Online Personal Trainers

Product Development: Pioneered a SaaS product to aid personal trainers in client management, including payments, workout plans, and alerts.
User-Centric Approach: Conducted extensive customer research, prototyping, and user validation, using Ionic and Firebase for development.
Valuable Lessons: Gained crucial insights from the product's challenges and discontinuation, enhancing market understanding and agile development skills.

Strategic Pivot to B2B Model
Focusing on Fitness Club Operators

Business Model Transformation: Transitioned from B2C to B2B, targeting fitness club operators to better align with our mission of promoting health and activity.
Partnership and Growth: Aiming to build strong partnerships and co-develop products that encourage sustained physical activity adherence.
Future Outlook: Excited about this new direction, looking forward to expanding our network and exploring collaborative opportunities.

Founder

Oitenta por Oito Limited 八十又八有限公司

Led project management efforts to provide strategic direction and operational supervision  
Supervised and lead teams in different locations (Local/Remote Teams)
Deal management, planing and coordinating service delivery deadlines assuring quality 
Managed client relationship in Portugal and Macau
Managed and balanced several cross-functional projects with different deadlines
Acquired Digital Strategy Skills (including Campaigns on Facebook, Google Adwords, etc)
Developed Marketing Strategy and Client presentation

Managing Partner

80 POR 8 Comunicação

Led project management efforts to provide strategic direction and operational supervision  
Supervised and lead teams in different locations (Local/Remote Teams) 
Deal management, planing and coordinating service delivery deadlines assuring quality 
Managed clients relationship in Portugal and Macau
Managed and balanced several cross-functional projects with different deadlines
Acquired Digital Strategy Skills (including Campaigns on Facebook, Google Adwords, etc)
Developed Marketing Strategy and Client presentation

Planned and controlled projects under the scope of social responsibility in areas such as education, volunteerism, culture, science and technology
Directed internal and external events in a related aspect of Social Responsibility
Conducted actions under the scope of volunteerism
Developed of draft guidance on e-mentoring and management of online support tools
Secured activities of associations of social responsibility at two levels: national / European
Oversaw the development of several publications on various topics of social responsibility

Management and Development projects of ​​Corporate Citizenship - CC & CA

Lead the implementation of the 1st Center of Advanced Studies of IBM  in Portugal
Created relationships of trust with the public authorities, particularly with the universities in program of University Relations (UR) of IBM
Collaborated on internal applications to IBM programs at Universities
Conducted and analyzed implementation of UR programas in an internal and external level
Controlled and created events and conferences
Planned and directed key projects at the level of institutional communication

Division of Communications and External Programs

Leading the integration of ML/AI in the fitness industry with a focus on optimizing decision-making through innovative technology. 
My entrepreneurial path started in Lisbon, expanded through the dynamic environments of Macau/Hong Kong, and has now taken root in Zurich. Each location has enriched my journey, diversifying my experience across various businesses before delving into the realm of predictive models and advanced data analysis. 
This blend of international entrepreneurship and technological exploration drives my passion for merging technology with human behaviour, aiming to transform fitness experiences with insightful, data-driven solutions.

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