Accenture

Strategy Principal Director

Vocatus

More than 12 years of experience in the development of pricing strategies and sales concepts for start-ups, SMEs and corporations, B2B and B2C, nationally and internationally. Responsible for projects in the areas of positioning, product development, portfolio optimization and pricing. Head of the Vocatus Pricing Practice.

“We are a fast-growing, private equity backed software company on the way to become the leader in our market space. Together with battery.com, our financial sponsor I was looking for a partner that would have deep experience in SaaS and Software and a rigorous analytical yet pragmatic approach to help us getting our pricing strategy right. Vocatus delivered. The insights we got are concise and actionable. The way there was productive and fun. A fantastic result! I have and will continue to recommend Vocatus to any software company and investor thinking strategically about pricing.”
Klaus Enke, CEO, Craftview Software GmbH

"The aim of our collaboration with Vocatus was to optimize our offer and pricing structure so that we receive more orders and at the same time achieve "better" prices. The competent and friendly consultants from Vocatus always treated our sales team as equals. It's not just the key performance indicators (higher conversion and contribution margins) that underline the excellent cooperation."
Thomas Beck, Managing Director, Würth Elektronik GmbH & Co. KG

"Sales transformation is a necessary journey for us to achieve ambitious goals and to be an important player in IoT industry globally. We choose Vocatus to be our consultant for sales transformation not only because of Vocatus expertise, but also because Vocatus team puts client's interest as the top priority. During our collaboration, Vocatus staff always listens to our needs, being flexible to deliver the best result for our success. Vocatus is a professional consultant and reliable partner for us."
Ingrid Wang, Head of Sales. Softing Industrial Automation

Vorstand bei Vocatus

Principal

(Senior) Director

(Senior) Consultant

Zernisch Consultants

Project Manager

We develop pricing strategies and sales concepts for B2B and B2C. As we derive our pricing strategy and sales concepts from an understanding of the customer’s decision-making process (behavioral economics(, we ensure that a theoretically well-thoughtout pricing strategy can be consequently executed in sales. That has proven to deliver higher margin, conversion and loyalty.

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