idealworks

Senior Product Designer

StudySmarter | Vaia

▸ Successfully resolved critical user flow issues in the growth funnel, leading to a 336% increase in conversion rate from the website to the web app and a 128% increase in conversion rate from web app visitors to 60mins activity on the app.

▸ Led the design and strategy for launching an AI initiative (Explain AI) aimed at enhancing the search feature, resulting in a significant 67.4% increase in search activity and a 38.2% boost in day 1 retention of new users.

▸ Managed ongoing in-house design system maintenance and partnered with SWEs to implement a design tokens library and Storybook integration.

Product Designer

CoinMarketTrade

▸  Interacted closely with cross-functional teams to build a web platform that allows users to trade cryptocurrencies, which is based on expert reviews.

▸  Identified and resolved existing UX issues, designed effective solutions to streamline the user journey and elevate the crypto trading experience, from start to finish.

▸  Revamped the UI with a tabular comparison feature, leading to a 24.8% growth in the conversion of website visitors into potential users.

UX Consultant

ENEGOTZ Technologies

▸ Managed a small team of UX and visual designers while implementing an effective product design process within the team, making it more transparent and aligned.

▸ Revamped a B2C platform for group automobile purchases, leading to a 28% increase in user engagement on the app.

▸ Contributed to a range of internal products such as Impulze (an influencer management platform) and HireKwik  (a hiring management tool for recruiters).

User Experience Lead

Forevertale Technologies Pvt Ltd.

▸ Identified challenges and business goals in close collaboration with the founding team.

▸ Conducted extensive surveys and user interviews in order to gather insights on the user needs.

▸ Established a streamlined research process and repository, enhancing cross-functional collaboration and aligning research with business goals, resulting in a substantial impact on OKRs.

User Experience Researcher

invyt

▸ Co-founded and led design at Invyt, an online invitation platform promoting eco-friendly practices by digitizing event invitations.

▸ Pitched and mooted Invyt’s concept at various product pitching events and investor meetups.

Product Designer and Co-Founder

👋 Hi, I'm a senior product designer based in Munich, passionate about solving complex problems and creating impactful solutions through design. Over the past 6+ years, I have focused on steering early-stage startups towards success through a blend of user-centric and business-focused design strategies.

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