EXM Manufacturing Ltd.

Graphic Designer

Currently working on web3/blockchain projects

UI/UX designer

Humber College

UXD Postgraduate Student

Charlie Banana @P&G

-Worked with multifunctional teams located globally to rebrand and integrate 180+ SKUs in the US restage project, designing and implementing innovative reusable packaging solutions and technical product reformulations.
-Delivered creative assets for social media, promotional visuals, email and web designs for the NA and ROW markets.
-Provided design support and product guidance to external agencies and other selling markets.

Senior Designer

Charlie Banana

-Illustrated cute and seasonal prints for reusable diapers.
-Worked closely with a copywriter to create daily social media contents and promotional creatives for various sales platforms.
-Created UI and visuals for the DTC website, Amazon Seller Central and other big box stores.

Freelance Designer

Boxful

-Established and maintained a design system and social media guidelines for consistency across HK, SZ, Taiwan, and Korea.
-Collaborated closely with marketing and developers to create consistent social media content, animated ads, promotional assets, webpages, and illustrations, ensuring alignment with brand identity.
-Redesigned the acquired brand, Yan Yan Movers, which involved revamping the brand identity, website, and executing a series of online campaigns.

The Wave Hong Kong | Coworking & Event Space

-Brainstormed creative ideas and delivered design materials including online static and digital assets, promotional banners, leaflets, sales decks, and office amenities. 
-Designed and coordinated exhibition visuals and materials for internal events and clients such as McDonald's, Link REIT.

OOObject

-Created both online and offline marketing design materials, collaborating closely with factories to transform design concepts into tangible products.
-Managed and contributed to packaging design deliverables for internal brands and OEM products for clients such as WWF, Pylones Paris and Pacific Coffee.

Experienced in driving design innovation across diverse industries, I design with purpose and rationale that optimize user experience and meet market needs.

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