mara rada's Linkedin Analytics

Innovation Strategist and Biosciences Commercialization Executive. Harnessing Ensemble AI Systems and Patient-Driven Insights for Clinical Discovery and Medical Innovation at Loon, Inc. We slash Clinical Research, Market Access, and HEOR timelines from years to days to help bring therapeutics and medical innovations to patients faster, meeting unmet needs and serving underserved disease areas. With over two decades of untamed thinking and experience in positioning, naming, and developing brand assets for Fortune 50 and Fortune 500 companies and iconic brands like Pfizer, La Roche, Glaxo, Dove, Gillette, or Heineken, I've transitioned to co-founding Loon, where I serve as the Chief of Operations and Strategy. My journey now focuses on turning medical eurekas into systematic, patient-driven revelations at warp speed, ensuring no patient insight is overlooked. At Loon, we're fast-tracking the path to groundbreaking healthcare innovations, streamlining evidence synthesis and evidence generation through an end-to-end platform powered by AI and systematically validated by human experts. We aim to make strides towards a future where every healthcare decision is flash fast, thoroughly informed by peer-reviewed evidence, and, most importantly, patient-centric. Having worked with market leaders like P&G, Kraft Foods, and Unilever and being a Global Startup Mentor in tier-1 accelerators like Techstars and Founder Institute, I bring a wealth of strategic insight to revolutionize clinical research and healthcare technologies. I welcome connections from like-minded professionals passionate about leveraging technology to redefine healthcare. Feel free to reach out and discuss collaborative possibilities focused on uncovering patient-led clinical insights and streamlining clinical evidence synthesis and analytics. AREAS OF EXPERTISE: Innovation Strategy Biotech commercialization Perceptual positioning for brands and products Brand naming and architecture Brand strategy and fundamentals Narrative trendsetting Brand equity assessment for VC pipeline and portfolio Impact messaging Startup advisory