Moveforth

Moveforth is the brand studio helping B2B brands grow through executive presence, employer branding, and corporate identity—offered as standalone services or combined into a cohesive ecosystem.

We move at startup speed and with founder alignment—building brands that outlast the launch through assets, systems, and strategy designed for momentum, not just milestones.

Creative Director & Founder

- Strengthened brand presence for 100+ startups, founders, SaaS, and B2B companies by developing distinctive identities and scalable systems.

- Enabled teams to maintain brand consistency across all channels through frameworks, content kits, and style guides.

-Achieved 9 global design features (5× World Brand Design Society, 4× Behance) and named Top 1 in Branding & Identity Design on LinkedIn Philippines (Favikon).

Brand Designer

JewelExperts.com

- Increased brand appeal for a century-old jewelry brand through a heritage-meets-modern identity system, unifying packaging, website, and marketing.

- Developed processes and visual guidelines to scale branding across multiple jewelry brands.

Creative Director

Staffing Venture Capital

Improved marketing and sales alignment by creating brand refreshes and design systems for multiple staffing brands.

Design Manager

Senior Graphic Designer

ARMI

- Delivered a full rebrand rollout for a million-dollar company launch, ensuring cohesion across web, social, and offline channels.

- Enhanced recruitment campaign efficiency with templated creative assets.

globalRN

Supported product growth by designing brand identities and design systems for a staffing platform and healthcare app.

The Mirrority

- Spearheaded the creative direction, resulting in the successful launch of their social media, website, and mobile app.

- Designed campaign collateral and ad assets that supported strong initial user adoption.

Mega Wealth Information Technologies Inc

- Directed international branding projects in China, Indonesia, and Korea, delivering market-specific designs that elevated each client’s business website and marketing presence.

- Implemented KPI-driven workflows for an 11-member creative team, improving output quality and meeting client delivery timelines consistently.

Creative Head

Designed logos, websites, and marketing collateral for corporate clients.

Graphic Designer

Puregold Price Club, Inc.

Produced in-store branding and marketing visuals for nationwide campaigns.

Visual Artist

Whether you're launching or scaling, most brands struggle to stay consistent as they grow.
Visuals change. Messaging drifts. Marketing loses focus.

I’m Jayr Marasigan, Creative Director behind Moveforth, where we build brand systems that last.

From identity design to brand frameworks, messaging, and content, we help founders and fast-moving B2B teams build with clarity, consistency, and trust—from day one and beyond.

Over the past decade, I’ve helped more than 100 founders, CMOs, and SaaS brands create and evolve brands designed for momentum, not just milestones.

Recognition:
5× Featured — World Brand Design Society
4× Featured — Behance
Top 40 Filipino Creatives to Follow — Philippine Graphic Artists (2024)
#1 in Branding, Strategy & Identity Design — Favikon, LinkedIn Philippines

If your brand is growing but your identity isn’t keeping up, I’ll help you fix that with systems built to scale.

Let’s build more than a logo. Let’s build a brand built to last.

DM me to get started.

Moveforth got featured on World Brand Design Society this week.🙌

Proud of what we created, and even prouder of how it's evolving.

We launched in August, and it has been growing quietly in ways we didn't expect.

A few things people said recently:
“I’m impressed with what you’ve been building with Moveforth.”
"I can see Moveforth making waves in creative and professional circles."
"I saw your work the other day and thought — oh sh*t, I'm meeting them."

As a founder and designer, that is the real win. 
Seeing something you imagined start resonating with people out there. ✨

If you want to see how we built everything, the full article is in the comments.

#Moveforth #Branding #BrandSystem

Jayr Marasigan

Creative Director & Founder of Moveforth | Helping SaaS & Tech B2B founders build brands ⏩ | Strategy. Visuals. Systems. More than a Logo. | Favikon’s Top 1 in Branding & Identity Design on LinkedIn PH

Finished the Relume Design League with 3rd place, and I’m grateful for everyone who supported me. 🙏🏻

The 30-minute challenge did something important:
It brought me back to why I became a designer in the first place.

No systems. No templates. No shortcuts.
Just craft, pressure, and a blank canvas.

We rely on systems and AI now, and that’s great for speed and scale.
But every so often, you need to return to pure craft.
To your own judgment, your own taste, your own clarity. 💪🏻

That’s what this challenge gave me.

Huge thanks to everyone who voted and sent messages.
And big respect to the other designers. Seeing how differently we approached the same brief reminded me how human this craft still is.

And thank you to Relume for creating a space where designers can push themselves, show real craft, and explore the balance between strong foundations and AI.

The craft isn't going anywhere. Neither is the spark. 

#RelumeDesignLeague #Branding #WebDesign

Your product screenshots are doing too much. 😵‍💫

I’ve been reviewing a lot of SaaS visuals lately, and most founders try to cram an entire dashboard into one frame. It shows the product, sure… but it doesn’t tell the story.

While building this moodboard, the examples that stood out were Superhuman, Notion, and Remote. Clean. Intentional. Each visual does one job: guide attention to the value.

That’s the part many teams skip.

A product visual isn’t documentation. It’s a narrative device.
It should highlight the moment that matters, not the whole system.

If you’re trying to show the whole product, try the opposite.
Pick one moment. One action. One promise your product makes.
Let the visual breathe.

People understand your product faster when you stop trying to explain everything at once.

My Cosmos moodboard link is in the comments if you want to see the examples. ⬇️

#SaaSDesign #ProductVisuals #ProductStorytelling #CreativeDirection

The most fulfilling work?
When you help build the identity and get to witness the community it empowers. ❤️

I attended Executive Network Ph’s first event last Tuesday, the first time I saw the visual identity come alive in a room full of founders, executives, and professionals.

Different industries. Different stories.
Same energy around meaningful connection.

As a creative director and designer, moments like this remind me why clarity and alignment matter. You build a system that equips a brand for launch... then you step into a space where people feel it. That's what makes it real.

Honored to partner with a brand aligned with my values and goals.
And grateful for the kind words from the people who stopped me to talk about the identity we built at Moveforth.

Congrats to ExN and Chris Pettersson for a successful event.
See you at the next one. 🙌

#Branding #ExecutiveBranding #ExecutiveNetwork #ExN #ExchangeSessions

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Want an edge in 2026? Know where AI shouldn’t be.

Just watched the Superside summit and loved hearing how Figma, Apollo, and Microsoft are actually using AI today and what they expect by 2026.

What stood out most wasn’t the tools.
It was the mindset.

Kae Neskovic from Superside said it best:
“The best leaders of 2026 will know not only when to use AI, but when not to use it.”

And Lulu Hoffmann from Figma added:
“AI gets you to version 0.7, but version 1.0 still needs human craft, taste, and empathy.”

That feels exactly right.

AI can accelerate the work
but it can’t replace the parts where judgment and taste matter.

We don’t need AI in every process
especially the ones that depend on intuition, context, and being human. ❤️

Curious, how are you deciding what to automate vs. what to own?

#AI #CreativeDirection

I didn’t just want to know we’re on the right track.
I wanted the gaps that keep us from going faster. ⏩

Today’s strategy session with Steve Guberman gave me exactly that.

I’m grateful for the praise on our design, our method, and the identity we’ve built at Moveforth, but even more grateful for the gaps he surfaced.

Call system. Pricing structure. Client acquisition. Future roles.
And the reminder that I’ve been sending proposals too early.

He even said, “Honestly, I don’t have much to nitpick. What you’re doing is strong and consistent.”
That meant a lot, but the push to sharpen our process meant more.

This stage excites me: building a brand studio with intention and becoming a partner B2B teams can trust.
Proud of how far Airen Petalbert and I have taken Moveforth this year, and excited to bring this clarity to more founders.

Thanks again to Steve for the amazing call. Such an energizer.
And thanks to Jacob Cass 🦩. Brand Builder Summit played a big role in this transition from freelancer to studio owner. 💪🏻

#brandstudio #studiobuilding #agencyowner

This is how a fast-growing B2B company prepares to scale into 2026. ⏩

Airen Petalbert and I just onboarded a founder-led team that’s proven their model in 3 years. Now they’re ready to go from strong to unstoppable.
(Kickoff powered by our new coffee beans. 💪🏻)

They didn’t come to us for a logo refresh. They came for brand ecosystem alignment.

That’s why they chose our flagship engagement: Moveforth Brand OS.

We don’t treat corporate, employer, and executive brand as separate projects. We align them as one system.

This engagement focused on clarity. How the company shows up in enterprise deals. How founders lead on stage and in the room. How top talent sees themselves in the mission.

When those are aligned, scaling doesn’t just feel possible. It feels inevitable.

A strong B2B brand isn’t louder. It’s cohesive.

What part of your brand needs to catch up to your growth in 2026?

#brandecosystem #branding #corporatebrand #executivebrand #employerbrand

Loved our strategy session, Steve Guberman. 💪🏻 Grateful for the praise on what we’ve built, and just as grateful for the clear pushes on where we can level up.

Hearing an agency coach echo back the strength of our identity, systems, and brand-ecosystem approach meant a lot. It reminded me exactly why Airen Petalbert and I built Moveforth this way.

Big thanks to Jacob Cass 🦩  for the Brand Builder Summit that made this session happen.🎉

Excited for what’s next.

Agency growth coach and M&A advisor helping founders scale, strengthen, and prepare their agencies for acquisition • Host of Agency Bytes, the go-to podcast for agency owners.

I just had an inspiring call with Jayr Marasigan of Moveforth Studio! Jayr won our strategy session through Jacob Cass 🦩's Brand Builder Summit - and I'm thoroughly impressed by what he and his fiancée have built in just a few months since launching in August.

Their visual identity is absolutely stellar (in my humble opinion). What stands out is their unique approach to branding: they don't just create logos, they build complete brand ecosystems addressing corporate, executive, and employer branding simultaneously. Their Move Forth Method shows the depth of experience they bring to clients. I'm impressed with how buttoned up their process and systems are. 

Already seeing success through organic LinkedIn content and warm referrals, they're strategically positioning themselves in the B2B tech and recruiting space. I love seeing young, international talent delivering high-caliber work to the global market!

I'm really looking forward to watching Move Forth Studio's continued growth. If you need branding that goes beyond just visuals and delivers complete strategic systems, Jayr should be on your radar.

#BrandStrategy #B2BBranding #AgencyGrowth #DesignExcellence #BrandBuilderSummit

Working on a moodboard for a B2B manufacturing company in Singapore, and the goal is simple: break out of the usual clichés. ✨

No more globe-with-a-swoosh logos, product-on-white shots, or generic factory images.

Excited to push this into a more modern, precise, design-forward direction.

#CreativeDirection #B2BDesign #ManufacturingDesign #BrandExpress

Founders tell me this all the time:
“We want to show the data, but it’s a lot.”

Most of the time, the issue isn’t the insight.
It’s how it’s presented.

I’ve been compiling a moodboard of clean data visuals lately.
Pulled from OpenAI, LinkedIn for Marketing, Neil Patel, and Superside.

What they all do well is simple:
They make data easy to scan.
Minimal text.
Clear hierarchy.
No over-explaining.

I’m using this as a reference for a 2025 report lead magnet I’m building.
The goal isn’t to educate people harder.
It’s to reduce friction so the insight lands faster.

Before redesigning your charts, remove first.
Clarity usually shows up when the noise is gone.

What data do you wish your audience understood faster?

My Cosmos moodboard link is in the comments if you want to see the compilation. ⬇️

#LeadMagnet #DataReport #DataVisuals #B2BBranding

People don’t buy from strangers on LinkedIn.
They buy from the person they’ve seen 11 times this month. 👀

Jamie Brindle said something in his webinar today that clicked for me.
I’m reminded that people don’t decide to trust you in one post.
They decide after seeing you in comments…
after a quick DM…
after your face shows up in their feed one more time than expected.

Not famous.
Not loud.
Just familiar.

That’s when outbound starts turning into inbound.

Build connections that feel natural.
Let LinkedIn work the way it’s built. Humans first. Leads second. 🤝 

Curious. When’s the last time someone reached out because they felt like they already “knew” you here?

#LinkedInStrategy #B2BMarketing #LeadGeneration

Multitasking or flow state. Which one wins for you? 🤔

The conversations jumped from this to how many LLM subscriptions people are using.
We also talked about handling challenges at work and life, starting a business, funding, and AI adoption in PH enterprises.

Love the diversity of industries and perspectives in the room.
Congrats again to Executive Network Ph and Chris Pettersson for the first ever event.

See you at the next one.🙌

We're official!

ExN held its first introduction event last December 2 at Sabor Y Vino, a delightful Mediterranean restaurant on the fringes of Poblacion in Makati.

Our very first members graciously dedicated time and effort to hear about the inner workings and vision of Executive Network. 

Until this moment, everything was just words and promises. That night, we demonstrated how we would make good on our promise to change community dynamics, improve networking, and build together with purpose and intent.

As our new members arrived, no name tags were handed out. Instead everyone introduced themselves with proper handshakes and introductions. Companies from industries such as marketing, wellness, AI, law, design, accounting, tech, finance, agriculture, and more were all represented.

On the agenda was a brief on how we engineer worthwhile experiences and connections for professionals in Manila. We explained how we support them and their businesses across industries as they work on matters of substance.

During the presentation, everyone enjoyed free-flowing wine, cocktails, mocktails, and delicious food from the Mediterranean menu of Sabor Y Vino. 

The Exchange Game, a simple card game we designed for the evening, led to deeper discussions about how to handle work, pressure, decisions, opportunities, struggles, and success. When we tried to move things along, members weren't ready, as most were still deep in conversation. The game was apparently a hit!

There was no pitching and no selling, just genuine interest in who people were and what they were working on.

We're looking forward to growing our Executive Network community with more ambitious professionals in 2026, and hope all our events bring as much meaning as our first.

If you're working on matters of substance, changing the world or just your neighborhood in a meaningful way, join us and let us support you.

Thank you to our event sponsors and partners: 
DOCONCHAIN, FairCo.global, Moveforth, The Wellnest Collective, Elevated Prepper, Daniel Tan, Machinata Digital Agency, Velveteen House & Sabor Y Vino Tavern.

Thank you to everyone who came, and those who supported from afar: 
Airen Petalbert, Andrew Hermosura, Aljor Perreras, Eyah Ballada, Jayr Marasigan, Krishna Tanwani, MSc, Paul Vincent Casilla, Pol Paquet, ROMAR BORRA, Sahil Samtani, Sammy C., Seve Paulo Linis, Giovanni Velo, Tyffanie Short, Zharmaine Lazaro, Rodson Uy, and everyone else who believed in what we're building.

Special thank you to Myka Alana Duran for the assistance.

#ExecutiveNetwork #ExN #ExchangeSessions #OnlyTheBeginning #ManilaEvents #MakatiNetworking

From 30 pages of strategy to a launched brand and its first event. 🎉

What started as documents and vision is now real conversations in one room.

Grateful for the trust and the chance to bring Executive Network Ph to life.

Head of Marketing | Driving Brand, Talent, & Growth for B2B, Tech, Staffing, and M&A

Executive Network Ph is now live! 💎

Just a few weeks ago, Jayr and I jumped into a discovery call with Chris Pettersson and were met with pages upon pages of strategy docs for ExN and Machinata.

Not gonna lie, it was a bit overwhelming at first 🤯 but what was crystal clear to us was Chris’ vision for what ExN was meant to be:

➡️ Engineering worthwhile experiences and connections for professionals working on matters of substance.

Jayr immediately got to work crafting the visual identity and event templates, and just last week, we finally saw that vision come to life at ExN’s first event: The Exchange Sessions.

Loved seeing founders, leaders, and execs in one room having conversations that actually mattered. The exchange cards were such a thoughtful touch. And the food? Chef’s kiss 🤌🏻💋

Thank you, Chris, for trusting Moveforth to help bring your brand to life. So excited for what’s ahead for ExN, and already looking forward to the next events. 

See you soon! ✨

#ExN #TheExchangeSessions #Moveforth #Founders #Community #BrandBuilding

Translating a complex vision into something clear is my favorite part of working with founders.

Executive Network Ph just went live, and this one meant a lot.

We started with pages of ideas, strategies, and goals.
We ended with a brand that feels confident and ready for high-stakes conversations and experiences.

Grateful for the trust, Chris Pettersson. Proud of what we built together with Airen Petalbert through Moveforth.

Greater things are coming for ExN.🎉

I'm very pleased to finally announce the final Executive Network Ph logo and brand.

The collaboration with Moveforth Studio was insightful and truly worthwhile. Their process is thoughtful, systematic, and comprehensive. The experience was professional from intake to delivery.

They were able to distill dozens of pages of thoughts, ideas, and concepts into an elegant brand that represents everything I wanted to achieve. 

ExN came out looking timeless, effortless, and understated, but with a presence suitable for million dollar deals and invaluable  partnerships... just like I wanted.

If you're starting a company, make it a brand from the beginning. If you need help with that, contact the talented team from Moveforth, Jayr Marasigan and Airen Petalbert. 

I'm now confident to showcase more of ExN, the concepts behind the brand, and the projects we have planned. Stay tuned!

#ExN #ExecutiveNetwork #Branding #Philippines

A dinner conversation can reframe an entire strategy. 
An introduction can become your next venture partner.

That’s the spirit behind The Exchange Sessions, Executive Network Ph’s first-ever gathering this December 2 at Sabor Y Vino.

This isn’t another networking event. It’s for founders, executives, and professionals who are done with transactional conversations and ready for exchanges that move things forward.

We’ll be guided by The Exchange Game, prompts crafted to open people up and spark the kind of clarity you carry long after the night ends.

Moveforth helped shape this vision, and we're honored to play a small part in building the brand and the community ExN is becoming.

Looking forward to this and finally meeting you, Chris Pettersson. Airen Petalbert and I will see you there. 🙌

#ExN #ExecutiveNetwork #TheExchangeSessions

A dinner conversation can reframe an entire strategy. An introduction can become your next venture partner.

❥ Welcome to The Exchange Sessions

This December 2, we're gathering 50 professionals at Sabor Y Vino in Makati.

Meet founders scaling ventures, executives conquering markets, creatives guiding vision, professionals with purpose. This is a gathering to explore what matters of substance means.

No elevator pitches, just genuine conversations guided by The Exchange Game, a collection of questions that connects you deeper and leaves you with moments that linger.

Professional photography captures what unfolds. You leave with connections you can build on and insights worth quoting. Gather perspectives and content that you can share on LinkedIn. Together we can amplify each other's professional and business presence.

Join us and let's connect as professionals, not entities.

This December 2 | 6:00 PM - 12:00 AM Sabor Y Vino, Poblacion, Makati
❥ Free flowing wine served from 6:00 PM - 9:00 PM.
❥ Includes appetizer menu made just for the night.
❥ Special mocktail menu available.
❥ Limited seats. Reserve in advance.

For tickets and details: https://lnkd.in/gs4-8_ex 

Sponsors welcome. Contact us for packages.

#ExN #ExecutiveNetwork #TheExchangeSessions #Event

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