Branding Expert

Orangefit

I was responsible for the complete rebranding of Orangefit including developing and managing the marketing and promotional strategies. 

I worked closely with marketing and creative teams to ensure that our brand’s messaging and visual identity were consistent and aligned with our values and objectives.

My role involved analyzing market trends and consumer behavior to identify opportunities for our brand to stand out and create a competitive advantage. 

I developed and managed marketing campaigns, advertising, and promotional events to increase brand awareness and engagement. I also monitored the performance of our brand and its products or services,
gathering feedback from customers and stakeholders, and making adjustments to our strategies as needed. 

I collaborated with other teams such as sales and product development to ensure that our brand's strategies aligned with our business goals and objectives. 

Overall, my role was critical in building and maintaining the reputation and success of our brand.

Creative Director, Brand Communication

Born05

Creative agency
We Connect People to Brands

We are strategists and storytellers, craftsmen and pixel lovers, creative professionals, game geeks and everything in between. All in the same building, working across disciplines. Because we believe innovation starts when we work as a team. So every step is connected.

My role:
Lead the creative development of integrated marketing campaigns for major
clients such as Bol.com, L'Or Espresso Coffee, Senseo, Pickwick, Philips,
SIRE.nl and Zwitsal Unilever; Conceptualize and execute visual solutions for print, digital, social media,
and video; Manage a team of designers and copywriters and interns, providing
guidance and feedback on their work; Collaborate with account managers, strategists, and other creatives to ensure that projects meet clients’ business objectives and deadlines; Consistently meet or exceed clients’ expectations, resulting in repeat business and referrals.

Art Director

Necessary Coolness

Co-Owner

As a branding expert and creative consultant, I help businesses communicate their unique value proposition and stand out in a crowded marketplace. With over 13 years of experience in design, branding, and concept creation, I have developed and executed visual solutions for clients across various industries and platforms, including Bol.com, L'Or Espresso, Senseo, Basic-fit, KLM, and SIRE.

My passion lies in working with startups and upcoming brands, enabling them to grow and differentiate themselves from the competition during the critical early stages of development. I use my expertise in visual thinking and branded storytelling to craft compelling and consistent brand identities that resonate with their target audiences and reflect their values and objectives. The world is a blank canvas and I'm here to help you paint it. Let's connect and discover new opportunities!

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