Marc Cousins

Direktor Brand Marketing

carbonify GmbH

carbonify ist ein marktführender Spezialist für Treibhausgasquoten. Die Treibhausgasminderungsquote, kurz THG-Quote, ermöglicht es Besitzern von reinen Elektrofahrzeugen, für jedes Fahrzeug ein jährliches Einkommen zu erwirtschaften.

Wir kümmern uns um den gesamten Prozess der THQ-Quotenabwicklung, einschließlich der Quotenzertifizierung beim Umweltbundesamt. Unsere Mission ist es, die Welt einer kohlenstoffarmen Zukunft einen Schritt näherzubringen, und wir sind überzeugte Elektromobilisten, die unsere Kunden leidenschaftlich auf ihrem Weg zur Elektromobilität unterstützen.

Head of Marketing

Cousins Agency

- Freelance marketing strategy consultancy with a focus on brand and communication strategy
- Implementation of strategy projects and annual analyzes for customers with a focus on SMEs
- Supporting the customer teams in the operationalization of the strategies

Principle Consultant

Nico Rosberg

Responsible for all brand-, marketing- and communication-relevant topics within Nico Rosberg's businesses, with an extended focus on strategy. I was also privileged to steer a team of subject-matter experts responsible for the areas of PR, Social Media, Sustainability, Brand Strategy, Commercial Partnerships, Innovation and Start-Up Business Development. 

Within my commercial role, I looked after all brand partnerships, aligning these to overall business- and brand strategies and the commercial development of the L&P business.

Brand & Marketing Director | Commercial Director

Responsible for all brand-relevant and marketing topics within Nico Rosberg's businesses, as well as overseeing his personal brand. Responsibilities include, but are not limited to, brand partnerships, event attendances, all marketing efforts, social media, content production, image rights, PR/communications, brand strategy and implementation. To keep up with all of these topics, I managed a team of 7 individuals who were responsible for the areas of PR, Communications, Social Media and Digital Partnerships.

Director of Brand Marketing

Frently

👨🏼‍💼 Member of the advisory board of the company 
🎯 Provided consulting services and related activities
🎯 Participated in quarterly advisory board meetings
🎯 Actively supported the company through links to my business network and presence/marketing through  social media channels and business network
🎯 Consulted on the strategic direction of the company, especially with regard to strategic brand building

Advisory Board Member

LIGANOVA . The BrandRetail Company

During my time at LIGANOVA I lead a team of marketing and event experts. We had the pleasure of working with some of the most influential global brands and companies on the cutting edge of marketing, brand consulting and experiential event creation.

LIGANOVA is a leading company for seamless brand experiences, known best for transforming commercial spaces into phygital experience channels.

Key Account Manager

Pepperminds Deutschland GmbH

In charge of the commercial part of the German business, responsible for the complete customer portfolio and the team of Account Managers.
Project lead for Face-to-Face Campaigns, responsible for the financial goals and performance
management of the account team. 
Managed client and partner contracts, as well as the relevant budgets.
I was tasked with the commercial strategy and part of the company's national management team.
Tasked with forecasting, growth strategy and market analysis.
Coordinated and oversaw the creation of proposals and pitch-presentation of campaigns and the corresponding budgets.
Tasked with New Business Development and up- and cross-selling of current contracts, and thus responsible for growing the market share for the business.

Account Director

Ideology Agency

As a founding member of Ideology, I had many tasks and responsibilities within the organisation. My main day-to-day activities included the oversight of the internal operations of the business, with major emphasis on the profitability and financial success of the company, sourcing and controlling our supplier accounts, as well as the conceptualisation and strategic planning of clients' projects.

Operations Director | Co-Founder

Imajinn Perceptions Unlimited

Charged with new business acquisition for the group and driving sales for Imajinnation. Creation of marketing/go-to market strategy. Overseeing of projects and part of creating events and campaigns by use of marketing experience.

Group Marketing and Business Development Manager

Axiomatic Consultants

In charge of new business development, traditional and digital marketing, advertising, some PR and communications, cross-selling, lead-canvassing, networking, client services, production of quotes and proposals.

Business Development Consultant & Marketing Manager

Southern African-German Chamber of Commerce and Industry

Management of client portfolios for the Trade Fair Department and the organisation of bi-lateral trade between South Africa and Germany.

Senior Project Manager

I am always looking for new ways to grow market share, increase customer loyalty, and create social impact through marketing. 

That's why I joined carbonify, a market-leading specialist for THG, as the Head of Marketing. There I lead the brand, communication, and marketing strategy for our products which rewards owners of pure electric vehicles for their contribution to a low-carbon future. 

I also offer my expertise as a freelance marketing consultant at Cousins Agency, where I help SMEs develop and execute effective marketing strategies. 

My 15+ years' marketing experience encompasses a variety of industries and includes the brand repositioning of one of the most well-known personality brands, former professional sportsman and Formula 1 World Champion, Nico Rosberg. 

My passions are marketing integration, brand strategy, and commercial partnerships. What are you passionate about? Connect with me and let's discuss..!

Freelance Consultant

- Freiberufliche Marketingstrategie-Beratung mit Fokus auf Marken- und Kommunikationsstrategie
- Durchführung von Strategieprojekten und Jahresanalysen für Kunden mit Schwerpunkt KMU
- Unterstützung der Kundenteams bei der Operationalisierung der Strategien

Sportliche Zielsetzung gepaart mit (neu)historisch träger Infrastrukturumsetzung? Ereilt uns auch in der Elektromobilität das in Deutschland seit längerem anhaltende Problem der ambitionierten politischen Ziele ohne adäquates Umsetzungsvermögen à la Schienennetz, Autobahnen oder Großprojekten wie Stuttgart 21? Oder ist das alles eine Sache des Skalierungseffekts und es wird immer schneller? Was denkt ihr?

Head of Marketing @ carbonify GmbH | Omni-Channel Marketing

🔋 Ladeinfrastruktur unter Druck 🔋
 
Die Bundesregierung plant bis 2030 1 Million öffentliche Ladepunkte.
 
Stand heute? 167.000 Ladepunkte – darunter rund 128.000 Normalladepunkte und 39.000 Schnellladepunkte (Stand: 01.05.2025).
 
Dabei rückt das Verbrenner-Aus für Firmenflotten immer näher – mit EU-Vorgaben bereits ab 2027.
 
Der aktuelle Ausbau liegt noch deutlich unter dem langfristig erwarteten Bedarf, vor allem mit Blick auf das, was in den nächsten Jahren auf Unternehmen zukommt.
 
Laut „Nationaler Leitstelle Ladeinfrastruktur“ werden allein 380.000 öffentlich zugängliche Ladepunkte bis 2030 benötigt – auch dafür reicht der heutige Ausbau noch nicht aus.
 
📆 Denn ab 2027 könnten 75 % aller neuen Firmenwagen elektrisch sein müssen. Und ab 2030: komplettes Verbrenner-Aus für Unternehmensflotten (geplant von der EU-Kommission).
Besonders in ländlichen Regionen bleibt der Ausbau eine Herausforderung.
 
Was jetzt besonders relevant ist:
• Förderprogramme wie der 40 %-Zuschuss für KMU beim Aufbau von Schnellladepunkten
• Zusatzerlöse durch die THG-Quote an öffentlich zugänglichen Ladepunkten
• Der frühzeitige Ausbau von Ladeinfrastruktur – vor allem dort, wo aktuell noch Lücken bestehen
 
Wie realistisch ist das 1-Million-Ziel aus Ihrer Sicht? 🤔👇

Taplio

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