prosperity solutions

Responsible for the strategic development of Lead Gen and Retention Models

Building CRM foundations for optimization and expansion to international markets

Spearheaded the planning and execution of strategic email marketing campaigns with a focus on maximizing customer engagement and conversion rates

Enhanced Customer Journeys focusing on long term retention of b2b and end customers for all partners in our portfolio

Drive decision-making processes based on in-depth data analysis of customer behavior.

Strategic Stakeholder Communication with cross-functional across all the companies from the group.

Senior Lifecycle Manager

Le Wagon

Teaching the new generation a bit of SQL, Python, and the fundamentals of Machine Learning and Deep Learning

Teacher

CleanHub

Strategy development: Develop an email marketing strategy that aligns with the company’s overall marketing goals and objectives

Campaign planning: Developing and planning email campaigns, including setting goals, creating content, and determining target audiences.

List management: Building and maintaining email lists, segmenting audiences, and managing the email database

Content creation: Writing email content, designing email templates, and creating visuals or other assets to support email campaigns

Testing and optimization: Conducting A/B testing on email campaigns to find out what works best and optimize campaigns for better results

Analytics and reporting: Tracking and analyzing email campaign performance, including open rates, click-through rates, and conversion rates, and providing regular reports to stakeholders

Senior Outbound Campaign Manager

Perpetua

Creation and execution of all email campaigns and communications, including building emails from HubSpot and Outreach templates, asset creation, and coordination, running data segmentation reports, data analysis, scheduling, and reporting on results

Spearheaded optimization of customer journeys and developed triggered campaigns for a full acquisition funnel

Ownership of CRM Databases (growth, maintenance, segmentation)

Create and execute lead nurturing, upsell and cross-sell, win-back, loyalty, retention, and transactional email campaigns

Optimization of current email efforts based on metrics and analysis 

Spearheaded CRM department with strategies for conversion (freemium business model) and retention

Create and manage all email marketing calendars to align with business objectives

Develop and manage customer segments and communication strategies based on data analysis 

Create and execute A/B tests, report on results, and identify areas of improvement

Develop reporting for campaigns and their impact on general OKR (sales lift, database growth, data enrichment, etc.)

Develop KPI reports that tell the story behind the data to non-technical team members

Chanel Onwer: Email/CRM manager

idealo internet GmbH

Manage and oversee five international markets for idealo as a sole player, primarily focusing on generating leads and building brand recognition

Develop and manage customer segments and communication strategies based on data analysis for customer retention and lead gen

Analyze and troubleshoot communication and marketing strategy challenges for idealo International, prioritizing achieving the company's objectives and key results (OKRs)

Collaborate with Sales and Account Managers across Italy, France, Spain, Austria, and the UK to optimize lead generation and inventory management

Cultivate cooperative relationships with strategic Partners to execute effective marketing initiatives that benefit both parties

Development of a small department for B2B International Marketing initiatives

Stakeholder and Project Management

Leverage paid social efforts to support sales (ABM)

Increase the lifecycle of existing customers by helping account managers and partnerships through joined collaboration

Acted mainly as a project manager to ensure deadlines are met for all campaigns in all 5 markets

B2B Marketing Manager

Chattyco GmbH

Devised a strategy for paid user acquisition for the app, led the team in understanding the influencer marketing landscape, and directed efforts toward measurable growth outcomes

Transformed industry-standard metrics for influencer marketing into a lead gen plan

Ensured cohesive team function, delivering on project timelines and requirements with professionalism

Orchestrated influencer activation campaigns on the platform, conceptualizing initiatives to enhance engagement between influencers and followers 

Represented influencers' perspectives in senior meetings, aligned business goals with cross-functional teams, fostered team members' development, and charted new initiatives to drive results

Analyze and troubleshoot communication and marketing strategy challenges

Participated in industry events to connect with influencers and maintain awareness of the latest trends and developments 

Maintained up-to-date knowledge of influencer marketing, continuously exploring innovative approaches to enhance internal processes

Influencer Relations Strategist

WellStar Europe

Develop, execute, and lead the commercial strategy to connect resellers and German physicians in educational events to meet business targets.

Drive the GTM planning, build community define key channels for focus positioning promote our brand to the relevant target audience.

Develop and execute marketing campaigns together with the support of the Sales, Design, and Customer Service team members.

Oversee budget for paid ads to max ROI

Closely collaborate to align on strategic direction to grow branding efforts across all markets

Develop a deep understanding of the technology from WellStar products, ICP for both resellers and end-user and have a sharp eye on market dynamics and upcoming trends.

Be responsible for hands-on development and adjustment of copy, visuals and aligning with the creative team on graphics for different campaigns.

Translation of medical content in DE to 8 different languages for various campaigns and events.

Optimized the SEO performance of the entire online structure, ensuring that the company's digital assets rank highly and attract maximum organic traffic.

Developed and executed influencer marketing campaigns, collaborating with thought leaders and opinion-makers to promote the company's products and services.

Nurtured team members' professional growth and development, providing mentorship, feedback, and training to help them excel in their roles.

Global Community Manager and Events

1982.us

In 1982, my agency, I’m hired by big and small businesses to help them develop their image online, amongst other things. From consultancy to action, from social media presence to sophisticated marketing campaigns. Influencer marketing and awareness campaigns: fotostrasse.com
Online Marketing
Creative strategy
Content creation and storytelling
Video editing
Influencer Marketing and campaign development 
Press and promotion 
Event planning and management
Copywriting, blogging & editing
Social media management, ads, and marketing

Senior Online Marketing Manager

Axel Springer

Hired for my expertise in storytelling and community management to develop ways for the editorial side of the website to adapt their print media tone to an online conversational approach with a focus on millennial and Gen Z. 
Develop the vision and strategy for the editorial team as a whole
Supervision of all visual media before publishing
New initiatives for the social media and editorial teams regarding topics and subjects 
On and offline marketing campaign development for awareness and branding
Press and promotion 
Ensure cohesive workflow between different areas of the company following editorial and designs guidelines
Supervision on all social media ads and marketing campaigns

Online Consultant and Marketing

Artconnect Berlin

Creation of press releases, earned media, media buyer, copywriting and took care of the monthly event calendar Artconnect had showing what was happening around Berlin.

Public Relations Specialist

Marketing with a passion for data - Over 15 years experience helping companies and teams grow bigger and better.

Experienced and results-driven marketing professional with a proven track record in marketing strategy development, planning, and execution. Proficient in campaign management and CRM strategy for lead gen and retention.
Holds certifications in Data Science, Data Analysis, Python, SQL, Campaign Management, ABM Strategy, Email Marketing, HubSpot, Google Analytics, KPI leadership, and more. 

Committed to driving measurable growth; use of data not only for analysis but also for prediction.

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