BR Media Group

Head of Marketing

Kilonova Ventures

Kilonova supports the hyperscaling efforts of visionary Web3 founders.
The work being done now will shape the future of money, science, human coordination and the metaverse.

Marketing Consultant

Seedstars

mc Group: World of ideas

- Led the Digital Unit with all full-time employees, including a team of Account Managers, Creative and Developers.
- Responsible for the business plan of the unit.
- Senior project management and leading relationships with the client's C-Level.
- Responsible for new business activities and bid preparation.

Head Of Digital

INNOCEAN Worldwide Europe

- Leading the Digital Account team for Digital Projects for Hyundai Motor Europe.
- Creating and Managing Digital Campaigns for the European Markets, including strategy, asset production, social media, and managing reports.
- Leading client facing, project management and digital new business in an international environment.
- Managing a multi-tasked and international team.
- Established a new work-flow for digital production.

Digital Account Director

ampfy

- Led the Account team for SKY TV, Lenovo and Sovena.
- Managed a multitasked team of 5 Account professionals.
- Led daily relationship with the clients.
- Reported business results weekly
- Led daily relationship with the client, dealing with constant cultural and
language differences.

Account Director

Havas

- Lead the digital and CRM strategies for Hyundai Brazil, Hyundai
Imports (CAOA), Starbucks and Adidas accounts including Project
- Management, Media Planning, Performance Media, Programmatic,
SEM, Social Media, Creative, Direct Marketing and BI.
- Managed the Hyundai Digital Campaign during the FIFA World Cup
2014.
- Managed content production for Adidas e-commerce's in 8 LATAM
countries.
- Implemented methodologies and frameworks for better consistency in
campaign planning.
- Managed a multitasked team of more than 10 professionals across
different departments and companies, developing several marketing
activities such as market analysis and strategic communications plan;
digital plan; creative concept and execution; media planning and
allocation; etc.
- Led daily relationship with the client, dealing with constant cultural and
language differences.
- Reported business results quarterly
International Work Exchange @ Havas Media Chicago – May/June 2015

CURTIX

Curtix was a Brazilian Startup that provided to E-commerces, CRM
platforms, and Brands a much more personal and social experience by
using Social Media and Behavior Targeting data in an innovative way. As a
co-founder I had several responsibilities:

- Product Development
- Lead IT team
- Daily prospecting for new partners and clients
- Account Management
- Marketing strategy to B2B market
- Business Intelligence
- Budget Management

Co-founder and CMO

PSA Peugeot Citroen

- Responsible for Media and Digital Marketing Strategies / Citroën Brand
- Responsible for Digital Marketing strategy including managing Digital
Agencies (Creative, Social, Mobile and Media Buying).
- Leadership on the integration of Social Media Channels with Customer
Care Area.
- Responsible for Offline Media Buying: Strategy, budget approval
processe as well as leading the contact with the Media Agency.
- Approval and analysis of all media reports and check-ins.
- Taking part in the strategic communication planning and media budget
provisions monthly.
- Managed a team of assistants

Marketing Coordinator

Bradesco Cartões

- Responsible for the Digital Marketing strategy on American Express Membership Cards and Bradesco Credit Cards which includes Loyalty Programs and new customers acquisitions.
- Leading the contact with Digital Creative agencies.
- Leading the technical integration between agencies and Bradesco IT
team for online projects.
- Leading the technical integration between Amex IT team and Bradesco
IT team after the merge of the companies.
- Responsible for online media strategies to acquire new customers
- Managed a team of assistants

Digital Marketing Coordinator

Strenghts: Digital Marketing, Agency Management, Media Planning, Sales, Mobile Marketing, Project Management.

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