GrowthX AI

We build end-to-end growth engines with expert-guided AI workflows. From content to distribution to conversion.

We're not another software company.
We're not trying to be an agency.
We're building something entirely different:

- AI-powered workflows that adapt to YOU
- Expert guidance every step of the way
- Zero burden on your team
- Results that compound over time

Why?

Because traditional options aren't cutting it:

- Agencies are expensive and often disconnected from your brand's reality.
- Freelancers can be hit or miss, hard to manage, and challenging to retain.
- In-house teams are costly to build and often bogged down by internal processes.
- AI alone lacks the nuance and contextual understanding that human expertise brings.
- Software tools require your team to do all the heavy lifting.

We believe in combining the best of both worlds—AI and experts—to drive real growth.

Already, 25 incredible companies – from seed startups to public giants – are growing with us.

And we're just getting started... 🚀

P.S. We're hiring (and yes, taking on new clients too)

CEO & Founder

Deepgram

Datagrid AI

Advisor

metadata.io

I first heard of Metadata.io through a Linkedin post. The next day I had a demo and it blew my mind. I hadn't been this impressed with a marketing technology in a long time. A few days later I was a customer and a week later an investor! 

Marketing leaders are under constant pressure to create pipeline and know exactly which channels and campaigns in their marketing mix are working. 

With four issued patents, top investors, and an amazing team, Metadata.io is on a mission to arm marketers with automation, data, and insights to help supercharge their demand generation efforts. In other words, an AI-powered optimization engine that lets you get started in no time and makes your life a whole lot easier.

Investor & Advisor

Scale AI

Scale AI is on a mission to accelerate the development of AI by focusing on the underlying infrastructure instead of any one application.

We are proud to already be partnering with and helping some of the world's most innovative companies like Airbnb, OpenAI, DoorDash, Pinterest, General Motors, NVIDIA, Nuro, and Toyota. 

We are also fortunate to have incredible investors like Founders Fund, Accel, Index, Tiger Global, Coatue, Thrive, Spark, Y Combinator, Kevin Systrom, Mike Krieger, Adam D'Angelo, Drew Houston, Scott Belsky, Justin Kan, Nat Friedman, and Greg Brockman.

Chief Marketing Officer 

Gradual

Community-led growth is the future.

As I was evaluating online community platforms for Scale AI it felt like everything out there was missing something. We previously used other tools and had a poor experience. Gradual was the only vendor that enabled us to host a 23,000 person virtual conference, white-label to our exact needs, and at the same time have a beautifully designed home to keep our community engaged post-event. Gradual has managed to combine all of the essential features for community AND virtual events, address the shortcomings of other tools, and provide a thoughtfully designed and very powerful community platform.

After the amazing experience, I decided to invest and join as an advisor. Let's build the future of community-led experiences 🚀

UpKeep

UpKeep is on a mission to make life easier for maintenance, facilities, and operations teams. Deskless workers make up 80% of the global workforce, yet this huge segment has been underserved by software. At UpKeep, we are investing in the future of maintenance by taking the work out of work orders with an easy-to-use, mobile-first platform.

We have been named the #1 Maintenance Management Software by Gartner and received the highest ranking in satisfaction by G2 Crowd. We've raised $50 million from top VCs like Y Combinator, Battery Ventures, Bain Capital, and Emergence Capital.

Chief Marketing Officer (CMO)

ServiceTitan

ServiceTitan is one of the fastest growing SaaS platforms that helps home services companies (plumbing, HVAC, electrical & garage doors) streamline operations, improve customer service and increase sales. Its end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, a mobile solution for field techs and accounting integrations with Sage Intacct and QuickBooks.

ServiceTitan is backed by an impressive roster of investors including Index Ventures, Battery, Bessemer, ICONiQ, and T. Rowe Price.

VP of Growth Marketing & Digital

HashiCorp

In this expanded role, in addition to digital, brand, and lifecycle marketing, I’m also responsible for overseeing go-to-market (GTM) strategy and operations. Historically, most companies create distinct organizations for the discrete elements of GTM operations: marketing, sales/revenue, and customer success. At HashiCorp, GTM Systems & Ops is a centralized function that oversees the overall systems end-to-end for a customer’s digital interactions with us: from engaging with us as users and prospects (prospect lifecycle), to becoming customers (customer lifecycle), and to becoming successful users and advocates (support and success lifecycle).

Managing the follow teams and functions:

* Digital and web development - Develop and manage the strategy, roadmap, and execution of our web properties and digital ecosystem
* UX/UI design, brand, and creative services - Building a design system to support a unified design language that scales across multiple platforms and medium
* Revenue and lifecycle marketing - Optimizing entire customer journey from acquisition, activation, monetization, retention, and loyalty with a heavy focus on account based marketing (ABM) and driving pipeline and revenue
* Marketing, sales, and customer success GTM strategy and operations - Ownership of core marketing, sales, and customer success systems and technology
* Analytics and data engineering - Building and maintaining the state-of-the-art ETL infrastructure to monitor, measure, and analyze our customer’s entire journey
* Technical project management - Supporting technical and creative teams from roadmap planning and requirements gathering to day-to-day execution

Head of Digital, Brand, Revenue Marketing, GTM Operations

HashiCorp provides a product suite to empower organizations to provision, secure, and run any infrastructure for any application. We help large organizations with cloud adoption and their move to modern architectures using DevOps. To do this, HashiCorp provides a suite of popular open source tools (Vagrant, Packer, Terraform, Vault, Nomad, and Consul) with enterprise offerings for Terraform, Vault, Nomad, and Consul.

In this role, my focus is on creating marketing campaigns and marketing tactics at all stages in the customer journey with HashiCorp, encouraging interest and engagement in both our open source and commercial products, that will drive adoption and growth for the HashiCorp product suite and business.

My responsibilities include: 

* Own and drive the company’s web strategy to accelerate the customer journey and our business goals
* Create and optimize the outbound lead generation programs and campaigns (including email, paid search, paid social, and various advertising approaches)
* Work with product marketing to implement their product GTM strategy digitally, building on technical other customer-facing content from that team and from the developer advocates
* Run smart and creative tactics that use content aimed at our specific potential customer personas in ways that accelerate and improve their interactions and engagement with us
* Drive brand and brand marketing efforts
* Lead the creative and design efforts for the marketing team, in partnership with the product design team
* Work closely with GTM operations & strategy to implement, optimize, measure, and improve your programs
* Prioritize which programs to focus on now and how best to build for the future
* Hire, grow, and lead a small team to accomplish these objectives

Director of Digital, Brand & Growth Marketing

Hewlett Packard Enterprise

I help to rethink how content gets created, produced, and managed globally across HPE. In just a few months, I've launched Enterprise.nxt (insights.hpe.com), a thought leadership platform to help IT professionals shape the future of business. I help oversee creative (UX/design), development (product owner), content/editorial, and social media/amplification. 

The initiative has already grown to 140,000 monthly unique visits and over 1.2M email subscribers. 

- Launched insights.hpe.com in record time and serving as product owner and creative lead, 
- Driving innovation and results for our web platform, leading an agile web engineering and design team with continuous focus on testing and optimizing the user experience
- Leading a team of four experienced managing editors and recruited over 50 writers and experts to contribute content
- Overseeing HPE content teams and network of freelance writers, videographers, and designers
- Responsible for strategy and execution around SEM, SEO, email/newsletter, and content syndication
- Managing the overarching content strategy and editorial calendar in support of all marketing initiatives and campaigns
- Defining KPIs and measuring the effectiveness of content across multiple platforms and formats
- Building governance, structures, systems, and processes for consistently producing high-quality, industry-leading work
- Partnering with Editor in Chief to oversee writing, editing, and curating of branded content—articles, video scripts and storyboards, infographics—on a daily basis

Global Head of Publishing and Content Operations

I’m the head of content marketing and demand generation for HPE’s Online Business, an ecommerce platform focused on marketing and selling HPE's extensive portfolio of next generation SaaS-based B2B software. I manage a team that is responsible for content creation, web and user experience, and end-to-end demand generation.

- Launched TechBeacon.com, one of the most successful content marketing and demand generation initiatives across HPE.
- Grew site to 100,000+ unique visitors monthly in just 10 months. Built subscriber base of 40,000 users. Generated 22,000 marketing qualified leads (MQLs), generating millions in new opportunities for the business.
- Oversee content creation, SEO/SEM, paid media, growth hacking, social media, email, lead generation, web development, and overall design and user experience for TechBeacon.com.
- Serving as editor-in-chief, overseeing team of eight managing editors, copy editors, and production editors responsible for creating content around topics like application security, DevOps, software development, and more.
- Recruited and grew contributor network of 190+ experts, writers, and influencers from more than 50 different companies.

Head of Content Marketing and Demand Generation

Passionate CMO with a proven track record of creating exceptional digital experience, driving revenue growth, and elevating brand awareness for both large enterprise (IBM and HPE) and hyper-growth startups (Scale AI, HashiCorp, ServiceTitan, and UpKeep).

Currently, I'm the CMO at Deepgram.

Prior to that I was the SVP of Marketing at UpKeep. In that role I led the marketing function as well as more recently Revenue Operations, GTM Systems, and Sales Development (SDR and Outbound BDR teams).

Previously, I was the VP of Demand Generation and Growth at ServiceTitan. In that role, I was responsible for all aspects of revenue and lifecycle marketing, including website, content, social, community, and organic and paid acquisition.

Previously, I was the Head of Digital, Brand, Growth, and GTM Strategy and Operations at HashiCorp. During my time there I helped the company nearly 16X recurring revenue (ARR) while scaling from 100 to 500 employees.

Before HashiCorp, I've successfully started and managed multiple publications and digital teams for major global brands including IBM and HPE. I helped to rethink how content gets created, produced, and managed globally across HPE. In just a few months, I've launched Enterprise.nxt (hpe.com/insights), a thought leadership platform to help IT professionals shape the future of business.

Prior to that, I founded and was the chief content officer for TechBeacon.com (part of HP and later HPE). Before that, I launched IBM's SecurityIntelligence.com from the ground up and served as the editor-in-chief. To this day it's IBM's most successful off-domain content hub.

I’m fired up to announce that Jason Gong has joined GrowthX AI as our Head of GTM!

We’ve 16X recurring revenue over the past 8 months and now we’re ramping up in a BIG way.

Jason’s mission from day one:

→ Growth GrowthX as “client zero” to develop new playbooks + offerings
→ Build aggressive growth levers (aka compounding growth)
→ Strengthen our market defensibility with a killer distribution
→ Optimize our “click-to-kickoff” engine
→ Productize our APIs and platform + bring new go-to-market motions to life

I’m beyond pumped!

This is what I love about being a founder: building a dream team MINUS the pointless red tape or HR silliness 😁

BTW we’re still hiring across the board! Let’s talk.

Marcel Santilli

CEO @ GrowthX.ai 🇺🇸 🇧🇷 // Ex- Deepgram, Scale AI, HashiCorp, ServiceTitan // CMO, Advisor, Investor

We’re hiring for an INSANELY cool role at GrowthX AI…

🥁 drum roll please 🥁

→ (Founding) Principal Design Engineer

Think of it like a magical 🪄 chameleon of sorts…

50% designer, 50% engineer, and 100% (vibe) builder!

Not someone who makes pretty pictures that never ship.

Not someone who builds exactly what's handed to them without asking why.

We need someone who dreams it up AND makes it real.

If you know anyone that fits this criteria, tag them in the comment and if we end up hiring them we’ll 🤑 PAY YOU A $10,000 REFERRAL 🤑

RULES: Tag the person in the comment (ideally with why but just tagging is fine). They have to actually apply for the job at some point. THAT’S IT!

Taplio

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