Marcel Weigel's Linkedin Analytics

Born and raised in Berlin, educated in Berlin and Stockholm, matured in Berlin and Wiesbaden, taken roots in Manubach (RLP). I am a rapidly analysing Marketing professional who identifies problems rather instantly. However, I refuse to act precipitate and actionistic. Instead, I check my instant assumptions diving deeper into existing data and am confident that basing decisions on data is always the better choice. Thus, Excel definitely is my friend and Google Analytics beside other BI Tools is always on. Working hard, focused and motivated is an intrisic trait of mine. As the achievement of goals is always my highest priority, I expect to always try to deliver the best work possible from myself and others. Therefore, I can work in a team, discussing, debating and finding solutions together as I do as a Product Owner as well as work independently on my own diving deep into number crunching until I find the solution as I did as a Freelance Advisor. My intrinsical motivation shaped my professionalisation as well. After achieving my A-Levels with good results, I studied my Bachelor in Berlin and my Master in Stockholm without the need of extra time. Nevertheless, I managed to do a nine months internship at Deutsche Telekom as well as working once a week for a Berlin based music publisher during my study time. After succesfully graduating from university, I did a one month internship at AgProp and, immediately afterwards, started my Traineeship at Dr. Förster AG. Within 19 months, I made it from a Trainee to Teamlead Paid Media managing our online and offline channels independently. After two great years in Berlin, I took the chance to build an inhouse Performance Marketing Team for fitvia in Wiesbaden. Here, I was in charge of and responsible for all Performance activities in our various international markets. In August 2019, I took the chance to become a part of Germany's biggest renewable energy supplier as Digital Marketing Manager. Here, I have been responsible for Performance Marketing activities (commodity products and innovations) as well as being an active part of the newly built E-Commerce team. In June 2021 I took the opportunity to take over the (Product) Owner E-Commerce role being responsible for the whole paid media part as well as the development and maintenance of our website. Digital Marketing Manager | Teamlead Paid Media | International Head of Performance Marketing | Owner E-Commerce