Channel Factory

Sales Director, West Coast

Programmatic Mechanics

Programmatic Mechanics is an independent media trading desk. We have assembled the ideal combination of proprietary technology, licensed technology, and human talent for executing programmatic campaigns. 

INDEPENDENT:
No venture capital. No debt. No outside investors. ProgMechs runs a very clean, simple, and low margin business. Our only objective is to drive success for our clients.
We financially incentivize our traders and account managers to ensure everyone inside the organization is aligned with our clients.

TRANSPARENT:
We are 100% transparent on media costs, inventory, data-costs, dynamic creative costs, development costs, verification costs, technology costs… seriously. All of the costs. This is the proudest point of our differentiation. The client is given the full story.

Our clients come in all forms: Agencies, Marketers, Media Companies, Publishers, Ad-Tech firms, Mar-Tech firms, Small & Medium Businesses. They all choose us because they understand how important it is to see where their money goes and what it costs to accomplish their goals.

Director of Sales 

AdParlor

- Sold paid social and video advertising solutions (managed and self-serve) on Facebook, Instagram, Twitter, Pinterest and YouTube to major brands and agencies on the East Coast such as Comcast, P&G, Eileen Fisher, Hermes and Cuisinart
- Aligned with key channel partners to leverage customer success stories to win new customers and drive revenue
- Defined and led social strategy conversations and developed the value proposition for clients

Senior Account Executive

- ShareThis powers sharing functionality across 2.4MM publisher sites; we utilize this sharing technology to allow partner advertisers to message and interact with individuals who are sharing content that is pertinent to their brand.
- Built strategic partnerships with brands, agencies and trading desks, and contributed to bottom-line revenue by leveraging ShareThis’ 1st party proprietary sharing data and provided actionable insights to inform marketing decisions
- Establised partnerships with Carnival, MasterCard, Elizabeth Arden, Teva, Pfizer, Microsoft, GUESS, Amtrak, Jamaica Tourism and HBO

Account Executive

Martini.Media

- Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 90 million consumers across the globe.
- Closed new business from premium advertisers including: Beiersdorf, Montblanc, Kate Spade, Saks Fifth Avenue, Samsung, Acura, Capital One and American Express

Bauer Media Group - USA

- Accountable for driving revenue from non-endemic accounts including pharmaceutical, food & beverage and spirits categories for In Touch, Intouchweekly.com, Life&Style and Lifeandstylemag.com

Account Executive, In Touch and Life&Style

Accounts: IKEA, Bayer, MetLife, AT&T, Cadbury and Remy Martin

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